When was Sure founded?

Sure was founded in 2013 and raised its 1st funding round 3 years after it was founded.

Where is Sure located?

Sure is headquartered in San Diego, United States. It is registered at Rīga, Ruses iela 14 - 20.

How many employees does Sure have?

As of Jul 31, 2026, the latest employee count at Sure is 484.

Is Sure a funded company?

Sure is a funded company, having raised a total of $123M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 25, 2016.

How much is Sure worth?

The latest valuation of Sure is $***** as of Oct 05, 2021.

When was the latest funding round of Sure?

Sure's latest funding was a $***** Series C round on Sep 22, 2021, with participation from 7 investors.

Where does Sure rank among its competitors?

Sure ranks 5th amongst 68 active competitors, of which 28 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Qover, which secured $12M in Mar, 2026.

Who are the top competitors of Sure?

Sure's top competitors include Cover Genius, Zopper and Bharatsure. Among them, Qover secured the most recent funding round in March, 2026.

Sure - 2026 Company Profile, Team, Funding & Competitors

Company Details

Insurance as a service platform for insurance carriers and other businesses. It offers an API-driven infrastructure-as-a-service platform to enable businesses to offer insurance products to clients. It offers policy management, claims settlement, quoting management, and more.

Website: www.sureapp.com/
Social
Email ID: *****@sureapp.com
Registered Address: Rīga, Ruses iela 14 - 20

Key Metrics

Founded Year

2013

Location

San Diego, United States

Stage

Series C

Total Funding

$123M in 4 rounds

Latest Funding Round

Series C, Sep 22, 2021, $*****

Post Money Valuation

$***** as on Oct 05, 2021

Investors

ff Venture Capital & 26 more

Ranked

5^th among 68 active competitors

Employee Count

484 as on Jul 31, 2026

Similar Companies

Cover Genius & 67 more

View Sure's full profile

Sure is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SURE CIN: 40103355211 , Latvia, Active	Dec 10, 2010	€0 - €1M (As on Dec 31, 2024)	1 (As on Dec 31, 2022)	-
Sure Inc. CIN: 47-1975546 , United States, Active	Sep 30, 2014	-	80 (As on Dec 31, 2021)	-

Sure has raised a total funding of $123M over 4 rounds. Its first funding round was on Jan 25, 2016. Its latest funding round was a Series C round on Sep 22, 2021 for $*****. 7 investors participated in its latest round. Sure has 27 institutional investors.

Here is the list of recent funding rounds of Sure:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 22, 2021	5942645	Series C	2819536	9159545	6458375	3466297
Jun 13, 2019	3302228	Series B	8704220	8627251	1730168	1116592
Jun 14, 2017	4655552	Series A	7352125	1748440	IA Capital Group	Menlo Ventures & 4 more

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View details of Sure's funding rounds and investors

The founders of Sure is Wayne Slavin.

Here are the details of Sure's key team members:

Wayne Slavin: Co-Founder & CEO of Sure. They serve on the board of 1 company.
Contact Info: 1 email address

Sure's Board of Directors

Sure's board has 6 active members. Alex Maffeo, Todd Kimmel, Jarod Kolman, Wayne Slavin, Daniel Petrozzo and Adam J. Plotkin are independent board members.

Here is the list of Sure's board of directors:

Name	Type	Representing	Status	Duration
Alex Maffeo	Independent board member	-	Current	9y 5m
xllxscf	Independent board member	-	Current	2y 1m
rnnvtrs	Independent board member	-	Current	6y 3m
rszcxoi	Independent board member	-	Current	6y 8m
jprlbdn	Independent board member	-	Current	1y 3m
fyfpnuj	Independent board member	-	Current	4y 3m

View details of Sure's Founder profiles and Board Members

Sure's employee count trend

Sure has 484 employees as of Jul 26. Here is Sure's employee count trend over the years:

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Top competitors of Sure include Cover Genius, Zopper and Bharatsure. Here is the list of Top 10 competitors of Sure, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Cover Genius 2014, New York City (United States), Series E	Provider of a software suite for the insurance industry	$244M	King River, Spark Capital & 12 others	69/100
2nd	Zopper 2011, Noida (India), Acquired	Provider of API-enabled insurance distribution and management solutions	$125M	Tiger Global Management, Blume Venture & 26 others	67/100
3rd	Bharatsure 2021, Mumbai (India), Seed	Provider of technology and infrastructure for employee benefits and embedded insurance	$3.25M	Inflection Point Ventures, We Founder Circle ... & 149 others	67/100
4th	Qover 2016, Brussels (Belgium), Series C	Software suite for the insurance industry	$100M	Anthemis Group, Alven & 12 others	63/100
5th	Sure 2013, San Diego (United States), Series C	Insurance as a service platform for insurance carriers and other businesses	$123M	Menlo Ventures, Bluepointe Ventures & 25 others	62/100
6th	Tint 2018, San Francisco (United States), Series A	Providing embedded insurance solution to businesses	$30M	QED Investors, Y Combinator & 7 others	61/100
7th	Open 2016, Sydney (Australia), Series B	AI-based software suite for the insurance industry	$53M	AirTree, Movac & 4 others	60/100
8th	Boost 2017, New York City (United States), Series B	Provider of infrastructure for digital insurance programs, MGAs, and embedded insurance	$37M	RRE Ventures, Greycroft & 14 others	60/100
9th	CoverGo 2017, Hong Kong (China), Series A	Insurance claim management and quoting solutions for the insurance industry	$15M	SemperVirens, FinTech Innovation Lab & 14 others	55/100
10th	Symbo 2017, Mumbai (India), Series A	Provider of insurance products across various industries and business types	$9.4M	CE Innovation Capital, Think Investments ... & 19 others	49/100