When was Surer founded?

Surer was founded in 2017 and raised its 1st funding round 4 years after it was founded.

Where is Surer located?

Surer is headquartered in Singapore, Singapore.

Which legal entities is Surer associated with?

Surer is associated with WHITECHALK PTE. LTD..

How many employees does Surer have?

As of Jul 31, 2026, the latest employee count at Surer is 4.

Is Surer a funded company?

Surer is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Oct 13, 2021.

When was the latest funding round of Surer?

Surer's latest funding was a $***** Seed round on Oct 13, 2021, with participation from 1 investor.

Where does Surer rank among its competitors?

Surer ranks 67th amongst 548 active competitors, of which 69 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Sixfold, which secured $30M in Jan, 2026.

Who are the top competitors of Surer?

Surer's top competitors include Agentero, Wefox and Coverstack. Among them, Sixfold secured the most recent funding round in January, 2026.

Surer - 2026 Company Profile, Team, Funding, Competitors & Financials

Surer is a seed company based in Singapore (Singapore), founded in 2017 by Gordon Tay, Abby Lim, Derren Teo and Renfred Tay. It operates as an Insurance agency management software for insurers and insurance brokers. Surer has raised $1M in funding. The company has 548 active competitors, including 69 funded and 47 that have exited. Its top competitors include companies like Agentero, Wefox and Coverstack.

Company Details

Insurance agency management software for insurers and insurance brokers. It provides quoting software for tracking insurance data, systemizing insurance processes, insurance data sharing, and more. It offers customer relationship management tools for agents to manage policyholders.

Website: surer.sg
Email ID: *****@surer.sg

Key Metrics

Founded Year

2017

Location

Singapore, Singapore

Stage

Seed

Total Funding

$1M in 1 round

Latest Funding Round

Seed, Oct 13, 2021, $*****

Investors

Kistefos & 3 more

Ranked

67^th among 548 active competitors

Employee Count

4 as on Jul 31, 2026

Similar Companies

Agentero & 604 more

View Surer's full profile

Surer is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WHITECHALK PTE. LTD. CIN: 201720085C , Singapore, Active	Dec 31, 2016	-	-

Surer has raised a total funding of $1M over 1 round. Its latest funding round was a Seed round on Oct 13, 2021 for $*****. 1 investor participated in its latest round. Surer has 3 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Surer:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 13, 2021	8148431	Seed	8411871	5042824	7710904	1810841

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View details of Surer's funding rounds and investors

The founders of Surer are Gordon Tay, Abby Lim, Derren Teo and Renfred Tay.

Here are the details of Surer's key team members:

Gordon Tay: Former Co-Founder of Surer. They serve on the board of 1 company.
Contact Info: 1 email address
Abby Lim: Co-Founder of Surer. They serve on the board of 1 company.
Derren Teo: Co-Founder of Surer. They serve on the board of 1 company.
Contact Info: 1 email address
Renfred Tay: Co-Founder of Surer. They serve on the board of 1 company.
Contact Info: 1 email address

Surer's Board of Directors

Surer's board has 4 active members. Gordon Tay, Abby Lim, Derren Teo and Renfred Tay are part of team.

Here is the list of Surer's board of directors:

Name	Type	Representing	Status	Duration
Gordon Tay	Team	-	Current	9y 0m
Abby Lim	Team	-	Current	6y 3m
Derren Teo	Team	-	Current	9y 0m
Renfred Tay	Team	-	Current	9y 0m

View details of Surer's Founder profiles and Board Members

Surer's employee count trend

Surer has 4 employees as of Jul 26. Here is Surer's employee count trend over the years:

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Top competitors of Surer include Agentero, Wefox and Coverstack. Here is the list of Top 10 competitors of Surer, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Agentero 2017, Berkeley (United States), Series A	App-based agency management solutions for insurance agents	$23.5M	Foundation Capital, Mundi Ventures & 7 others	67/100
2nd	Wefox 2015, Roggwil (Switzerland), Acquired	App-based P&C insurance comparison platform for individuals	$1.61B	Mubadala, Target Global & 62 others	65/100
3rd	Coverstack 2010, Mumbai (India), Series A	Insurtech platform providing no-code, plug-and-play insurance infrastructure solutions	$55.8M	Accel, SAIF Partners & 12 others	62/100
4th	Sixfold 2023, New York City (United States), Series B	AI-based platform offering underwriting automation and decision‑support for insurers	$51.5M	Salesforce Ventures, Brewer Lane Ventures ... & 4 others	61/100
5th	COVU 2004, Redwood City (United States), Series B	Provider of insurance agency management solutions	$50M	ManchesterStory Group, Benhamou Global Ventures ... & 9 others	59/100
6th	Broker Buddha 2014, New York City (United States), Acquired	Cloud-based insurance sales and renewal processing solutions for insurance brokers	$10.5M	Vertex Ventures, Plug and Play Tech Center ... & 4 others	59/100
7th	FIDX 2017, Berwyn (United States), Series B	Provider of technology solutions connecting brokerage, insurance, and advisory ecosystems	$15.9M	Prudential, Axonic Insurance Services & 2 others	59/100
8th	180 Seguros 2020, Brazil, Series A	Platform offering personalized home insurance solutions	$52M	8VC, Monashees & 9 others	58/100
9th	Newfront 2017, San Francisco (United States), Acquired	Provider of insurance brokerage and total rewards services	$300M	Meritech, Goldman Sachs & 26 others	58/100
10th	Zywave 1995, Milwaukee (United States), Acquired	Provider of cloud-based agency management solutions for the insurance industry	-	Vista Equity Partners, Manulife Investment Management ... & 2 others	55/100
67th	Surer 2017, Singapore (Singapore), Seed	Insurance agency management software for insurers and insurance brokers	$1M	Kistefos, Antler & 2 others	34/100