When was Sweeten founded?

Sweeten was founded in 2011 and raised its 1st funding round 3 years after it was founded.

Where is Sweeten located?

Sweeten is headquartered in New York City, United States. It is registered at 195 Centre Street New York, NY 10013.

How many employees does Sweeten have?

As of Jul 31, 2026, the latest employee count at Sweeten is 16.

Is Sweeten a funded company?

Sweeten is a funded company, having raised a total of $9.63M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 20, 2014.

When was the latest funding round of Sweeten?

Sweeten's latest funding was a $***** Series A round on Jun 06, 2024, with participation from 1 investor. Its primary sector is Online Home Improvements. In United States, the Online Home Improvements sector has seen $84.2M in funding in 2026 to date.

Where does Sweeten rank among its competitors?

Sweeten ranks 19th amongst 216 active competitors, of which 22 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Rosarium Health, which secured $6M in May, 2026.

Who are the top competitors of Sweeten?

Sweeten's top competitors include Thumbtack, Houzz and Porch. Among them, Rosarium Health secured the most recent funding round in May, 2026.

Sweeten - 2026 Company Profile, Funding & Competitors

Sweeten is a series A company based in New York City (United States), founded in 2011. It operates as an Online platform for home improvement services. Sweeten has raised $9.63M in funding from investors like Gotham Ventures, Exelon and Navitas Capital. The company has 216 active competitors, including 22 funded and 19 that have exited. Its top competitors include companies like Thumbtack, Houzz and Porch.

Company Details

Sweeten is an online platform for home improvement services. It connects home and small business owners with architects, designers, and general contractors using a proprietary algorithm. The service providers on the platform are pre-vetted. Users can post the project and get a personalized shortlist of general contractors to connect with.

Website: sweeten.com
Social
Email ID: *****@sweeten.com
Phone Number: +1 **********
Registered Address: 195 Centre Street New York, NY 10013

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series A

Total Funding

$9.63M in 6 rounds

Latest Funding Round

Series A, Jun 06, 2024, $*****

Investors

Gotham Ventures & 9 more

Ranked

19^th among 216 active competitors

Employee Count

16 as on Jul 31, 2026

Similar Companies

Thumbtack & 721 more

View Sweeten's full profile

Sweeten is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SWEETEN CIN: 261582632 , Belgium, Active	Dec 31, 2010	-	37 (As on Dec 31, 2022)	-

Sweeten has raised a total funding of $9.63M over 6 rounds. Its first funding round was on Feb 20, 2014. Its latest funding round was a Series A round on Jun 06, 2024 for $*****. 1 investor participated in its latest round. Sweeten has 10 institutional investors.

Here is the list of recent funding rounds of Sweeten:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 06, 2024	2471025	Series A	7465889	6855567	7024636	2336305
Feb 03, 2017	9702922	Series A	6588741	3770344	9272527	9869382
Aug 16, 2016	9036772	Series A	7304024	7217666	4569962	2520755

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View details of Sweeten's funding rounds and investors

Sweeten's employee count trend

Sweeten has 16 employees as of Jul 26. Here is Sweeten's employee count trend over the years:

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Top competitors of Sweeten include Thumbtack, Houzz and Porch. Here is the list of Top 10 competitors of Sweeten, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thumbtack 2008, San Francisco (United States), Series H	App based platform to connect users with local service professionals	$699M	Sequoia Capital, Baillie Gifford & 23 others	84/100
2nd	Houzz 2009, Palo Alto (United States), Series E	Platform for home design, decorating, and renovation	$614M	Sequoia Capital, Notable Capital & 29 others	73/100
3rd	Porch 2013, Seattle (United States), Series C	Provider of homeowners insurance policies, home warranties, and moving services	$120M	SV Angel, Valor Equity Partners & 24 others	68/100
4th	Angi 1995, Indianapolis (United States), Acquired	App-based platform to hire multiple home repair service professionals	-	Cross Creek, Archer Venture Capital & 14 others	59/100
5th	ISN Software Corporation 2001, Dallas (United States), Late Stage	Provider of contractor and supplier information management, and risk assessment	-	Blackstone, Polaris Partners & 1 others	59/100
6th	Trade Hounds 2016, Boston (United States), Seed	Provider of an online marketplace to hire construction professionals	$9.74M	Corigin Ventures, Hyperplane & 10 others	57/100
7th	Realm 2019, New York City (United States), Series A	Platform connecting homeowners with contractors for home renovation and construction projects	$24.9M	Lerer Hippeau, MassMutual Ventures & 7 others	56/100
8th	Lessen 2019, Scottsdale (United States), Series C	Provider of property maintenance and improvement solutions for commercial and residential	$705M	Fifth Wall, Monroe Capital & 11 others	55/100
9th	Rosarium Health 2021, Sacramento (United States), Seed	Integrated service provider network for modifications	$9M	Rock Health Capital, Primetime Partners & 10 others	52/100
10th	HomeAdvisor 1998, Lakewood (United States), Acquired	Marketplace for home improvement professionals	-	Sequel Venture Partners	52/100
19th	Sweeten 2011, New York City (United States), Series A	Online platform for home improvement services	$9.63M	Navitas Capital, Citi Ventures & 8 others	42/100