Where is Swell located?

Swell is headquartered in New York City, United States.

Who is the current CEO of Swell?

Stacy Reece, John Swellsmith and Hugh R Rovit s of Swell.

How many employees does Swell have?

As of Aug 31, 2026, the latest employee count at Swell is 77.

What is the annual revenue of Swell?

Annual revenue of Swell is between $500M and $1B as on Dec 31, 2025

Where does Swell rank among its competitors?

Swell ranks 1st amongst 170 active competitors, of which 9 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was HexClad, which secured $100M in Jul, 2024.

Who are the top competitors of Swell?

Swell's top competitors include YETI, recteq and simplehuman. Among them, HexClad secured the most recent funding round in July, 2024.

Swell - 2026 Company Profile, Team, Funding, Competitors & Financials

Swell is an acquired company based in New York City (United States), founded in 1999 by Sarah Kauss. It operates as an Internet first brand offering insulated kitchen supplies. The company has 170 active competitors, including 9 funded and 22 that have exited. Its top competitors include companies like YETI, recteq and simplehuman.

Company Details

Internet first brand offering insulated kitchen supplies. The product catalog includes bottles, barware, sippers, handles, cups, bowls, etc. The company claims to offer free shipping over the purchase of a minimum amount.

Website: www.swell.com/
Social
Email ID: *****@swell.com
Phone Number: +1 **********

Key Metrics

Founded Year

1999

Location

New York City, United States

Stage

Acquired

Investors

Innovate Partners & 1 more

Ranked

1^st among 170 active competitors

Annual Revenue

$500M - $1B as on Dec 31, 2025

Employee Count

77 as on Aug 31, 2026

Similar Companies

Cello & 982 more

Exit Details

Acquired by Lifetime Brands (Mar 03, 2022)

View Swell's full profile

Swell is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Lifetime Brands, Inc CIN: 874396 , United States, Active	May 14, 1996	$500M - $1B (As on Dec 31, 2025)	1260 (As on Dec 31, 2022)	-

Swell got acquired by Lifetime Brands on Mar 03, 2022.

Click here to take a look at Swell's acquisition in detail

Swell is a funded company. Swell has 2 institutional investors.

View details of Swell's funding rounds and investors

The founders of Swell is Sarah Kauss. Hugh R Rovit and John Swellsmith are the CEOs of Swell.

Here are the details of Swell's key team members:

Sarah Kauss: Founder of Swell and founder of 1 other company.
Contact Info: 3 email addresses
Stacy Reece: CEO of Swell.
John Swellsmith: CEO of Swell.
Hugh R Rovit: CEO of Swell.
Contact Info: 1 email address

View details of Swell's Founder profiles and Board Members

Swell's employee count trend

Swell has 77 employees as of Aug 26. Here is Swell's employee count trend over the years:

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Top competitors of Swell include YETI, recteq and simplehuman. Here is the list of Top 10 competitors of Swell, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Swell 1999, New York City (United States), Acquired	Internet first brand offering insulated kitchen supplies	-	Innovate Partners, Knight Capital	53/100
2nd	YETI 2006, Austin (United States), Public	Brand of coolers & containers equipment	-	Media Investment Group	50/100
3rd	recteq 2009, Evans (United States), Seed	Provider of Kitchenware products	-	Norwest Mezzanine Partners, Yukon Partners ... & 1 others	51/100
4th	simplehuman 2000, Los Angeles (United States), Unfunded	Self-regulatory organization for microfinance institutions	-	-	51/100
5th	HexClad 2016, Los Angeles (United States), Series D	Internet-first brand offering kitchenware	$100M	Studio Ramsay Global	50/100
6th	Tupperware 1946, Orlando (United States), Unfunded	Manufacturer and distributor of kitchenware and food storage products	-	-	44/100
7th	Nambe 1951, Santa Fe (United States), Acquired	Provider of general construction and renovation services	-	-	28/100
8th	CapaBunga 2010, Windsor (United States), Unfunded	Internet first brand offering kitchen supplies for consumers	-	-	40/100
9th	Zak 1976, Stoughton (United States), Unfunded	Manufacturer of kitchenware	-	-	38/100
10th	Pacific Market InternationalPMI 1983, Seattle (United States), Acquired	Multi-category kitchenware products company	$1.2K	Endeavour	38/100