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Swell - About the company

Swell is an acquired company based in New York City (United States), founded in 1999 by Sarah Kauss. It operates as an Internet first brand offering insulated kitchen supplies. The company has 35 active competitors, including 4 funded and 2 that have exited. Its top competitors include companies like HexClad, CapaBunga and Juicero.

Company Details

Internet first brand offering insulated kitchen supplies. The product catalog includes bottles, barware, sippers, handles, cups, bowls, etc. The company claims to offer free shipping over the purchase of a minimum amount.
Social
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Email ID
*****@swell.com
Phone Number
+1 **********
Key Metrics
Founded Year
1999
Location
New York City, United States
Stage
Acquired
Ranked
Annual Revenue
$648M as on Dec 31, 2025
Employee Count
44 as on Mar 31, 2026
Similar Companies
Exit Details
Acquired by Lifetime Brands (Mar 03, 2022)

Swell's acquisition details

Swell got acquired by Lifetime Brands on Mar 03, 2022. It was facilitated by Canaccord Genuity Group.
Click here to take a look at Swell's acquisition in detail
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Swell's funding and investors

Swell is a funded company. Swell has 2 institutional investors.

Swell's founders and board of directors

Founder? Claim Profile
The founders of Swell is Sarah Kauss. Hugh R Rovit and John Swellsmith are the CEOs of Swell.
Here are the details of Swell's key team members:

Swell's employee count trend

Swell has 44 employees as of Mar 26. Here is Swell's employee count trend over the years:
Employee count trend for Swell
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Swell's Competitors and alternates

Top competitors of Swell include HexClad, CapaBunga and Juicero. Here is the list of Top 10 competitors of Swell, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for HexClad
HexClad
2016, Los Angeles (United States), Series D
Internet-first brand offering kitchenware
$100M
50/100
2nd
Logo for Swell
Swell
1999, New York City (United States), Acquired
Internet first brand offering insulated kitchen supplies
-
53/100
3rd
Logo for CapaBunga
CapaBunga
2010, Windsor (United States), Unfunded
Internet first brand offering kitchen supplies for consumers
-
-
39/100
4th
Logo for Juicero
Juicero
2013, San Francisco (United States), Deadpooled
Provider of IoT enabled kitchen juicers
$90.5M
37/100
5th
Logo for MagicalButter
MagicalButter
2012, Port Richey (United States), Seed
Internet first brand offering blender
$1M
37/100
6th
Logo for Misen
Misen
2015, Brooklyn (United States), Series A
Internet first brand offering kitchen supplies
$5.91M
36/100
7th
Logo for Material Kitchen
Material Kitchen
2017, New York City (United States), Seed
Internet-first brand of kitchenware products
$900K
35/100
8th
Logo for Zip Top
Zip Top
2018, Austin (United States), Unfunded
Internet-first brand offering kitchenware
-
-
29/100
9th
Logo for Zulay Kitchen
Zulay Kitchen
2015, Clearwater (United States), Unfunded
Internet first brand of kitchen supplies
-
-
27/100
10th
Logo for KMN Home
KMN Home
2011, Traverse City (United States), Funding Raised
Internet first brand offering houseware products
-
25/100
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Looking for more details on Swell's competitors? Click here to see the top ones

Swell's Investments and acquisitions

Swell has made no investments or acquisitions yet.

Reports related to Swell

Here is the latest report on Swell's sector:

News related to Swell

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Media has covered Swell for 1 event in last 1 year, It was about partnerships.
BBC Earth Drinks Up S'well Deal License GlobalFeb 14, 2026BBC Earth, Swell, Crayola
E-commerce platform venture Swell lands seed fundingRetail Technology Innovation HubMar 29, 2021Swell, Willow
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