When was Lineup Systems founded?

Lineup Systems was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Where is Lineup Systems located?

Lineup Systems is headquartered in Broomfield, United States. It is registered at First Floor, 85 Great Portland Street, London, England, W1W 7LT.

How many employees does Lineup Systems have?

As of Jul 31, 2026, the latest employee count at Lineup Systems is 71.

Is Lineup Systems a funded company?

Lineup Systems is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jan 26, 2012.

When was the latest funding round of Lineup Systems?

Lineup Systems' latest funding was a $***** Series A round on Jan 26, 2012, with participation from 1 investor. Its primary sector is Tech for Digital Publishers. In United States, the Tech for Digital Publishers sector has seen $10M in funding in 2026 to date.

Where does Lineup Systems rank among its competitors?

Lineup Systems ranks 4th amongst 55 active competitors, of which 8 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Crackle, which secured $696K in Apr, 2025.

Who are the top competitors of Lineup Systems?

Lineup Systems' top competitors include Taboola, Minute Media and Ezoic. Among them, Crackle secured the most recent funding round in April, 2025.

Lineup Systems - 2026 Company Profile, Funding & Competitors

Company Details

Lineup Systems provides collaborative, web-based ad booking and management tools for multi-channel media companies. Solutions include ad booking, CRM, social network module, analytics, and finance. The solutions can be hosted locally or on the cloud. Caters to collaborative print, digital, and broadcast media companies. Clients include Metro International, Gannett, News Corp Australia, News UK, Telegraaf Mediagroep, Time Inc., Toronto Star, Archant, Expressen, Time Out London, and Time Out New York.

Website: lineup.com
Social
Email ID: *****@lineup.com
Phone Number: +1 **********
Registered Address: First Floor, 85 Great Portland Street, London, England, W1W 7LT

Key Metrics

Founded Year

2009

Location

Broomfield, United States

Stage

Acquired

Total Funding

$4.68M in 1 round

Latest Funding Round

Series A, Jan 26, 2012, $*****

Investors

NVM & 1 more

Ranked

4^th among 55 active competitors

Employee Count

71 as on Jul 31, 2026

Investment & Acquisitions

Deadspin

Similar Companies

Taboola & 67 more

Exit Details

Acquired by Chartbeat (Mar 02, 2023)

View Lineup Systems' full profile

Lineup Systems is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
LINEUP SYSTEMS LIMITED CIN: 6862870 , Germany, Active	Mar 29, 2009	-	134 (As on Jun 30, 2021)
Lineup Systems Corporation CIN: 46-3755579 , United States, Active	Sep 11, 2013	-	17 (As on Dec 31, 2018)	-

Lineup Systems got acquired by Chartbeat on Mar 02, 2023.

Click here to take a look at Lineup Systems's acquisition in detail

Lineup Systems has raised a total funding of $4.68M over 1 round. Its latest funding round was a Series A round on Jan 26, 2012 for $*****. 1 investor participated in its latest round. Lineup Systems has 2 institutional investors.

Here is the list of recent funding rounds of Lineup Systems:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 26, 2012	7881131	Series A	8802600	6629747	6237524	9337274

Access funding benchmarks and valuations. Sign up today!

View details of Lineup Systems's funding rounds and investors

Lineup Systems' employee count trend

Lineup Systems has 71 employees as of Jul 26. Here is Lineup Systems's employee count trend over the years:

Uncover Lineup Systems' growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Lineup Systems include Taboola, Minute Media and Ezoic. Here is the list of Top 10 competitors of Lineup Systems, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Taboola 2007, New York City (United States), Public	Provider of a platform for advertising and driving digital performance	$160M	Fidelity Investments, Baidu & 26 others	75/100
2nd	Minute Media 2011, New York City (United States), Series H	Provider of technology and advertising solutions for publishers and advertisers	$251M	Dawn Capital, Battery Ventures & 22 others	69/100
3rd	Ezoic 2010, Carlsbad (United States), Series B	Data-driven ad monetization platform empowering digital publishers to maximize revenue	$38.6M	SVB, Balderton Capital & 2 others	55/100
4th	Lineup Systems 2009, Broomfield (United States), Acquired	Web-based ad booking and management tools	$4.68M	NVM, Mercia	52/100
5th	Assertive Yield 2019, The Hague (Netherlands), Unfunded	Ad revenue management platform for publishers	-	-	47/100
6th	Voiro 2014, Bengaluru (India), Seed	Provider of ad revenue management platform for premium ad businesses	$2.15M	1Crowd, Mela Ventures & 44 others	46/100
7th	Versus Game 2016, San Francisco (United States), Series A	Provider of an AI engine for interactive audience engagement solutions	$54.7M	Plus Eight Equity Partners, NewView Capital ... & 47 others	45/100
8th	Crackle 2023, Singapore (Singapore), Seed	AI powered ad monetization solutions	$3.4M	Tetration Ventures, Indian Silicon Valley Capital ... & 11 others	44/100
9th	Bazoom 2002, Aarhus (Denmark), Acquired	Provider of link building platform for digital publishers	-	Lehrmann Ventures	38/100
10th	ADvendio 2003, Hamburg (Germany), Funding Raised	Cross media ad sales management system provider	-	SPROCKIT	37/100