When was The Good Bug founded?

The Good Bug was founded in 2022 and raised its 1st funding round 1 year after it was founded.

Where is The Good Bug located?

The Good Bug is headquartered in Mumbai, India. It is registered at A-204, 2nd Floor, Plot FP 616 (PT), Naman Midtown, Senapati Bapat Marg, Near Indiabull, Dadar West, Delisle Road, Mumbai, Mumbai, Maharashtra, India, 400013.

Which legal entities is The Good Bug associated with?

The Good Bug is associated with SEVEN TURNS PRIVATE LIMITED.

How many employees does The Good Bug have?

As of Aug 31, 2025, The Good Bug has 114 employees, reflecting a 20% year-over-year growth in headcount.

Is The Good Bug a funded company?

The Good Bug is a funded company, having raised a total of $20.6M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on May 15, 2023.

How much is The Good Bug worth?

The latest valuation of The Good Bug is $***** as of Jun 05, 2025. This marks a decline of 2% from its peak valuation of $77.1M in May, 2023. This marks a decline of 2% from its peak valuation of $77.1M in May, 2023.

When was the latest funding round of The Good Bug?

The Good Bug's latest funding was a $***** Series B round on Apr 30, 2025, with participation from 4 investors. Its primary sector is Nutraceuticals Tech. In India, the Nutraceuticals Tech sector has seen $71.8M in funding in 2026 to date.

What is the annual revenue of The Good Bug?

Annual revenue of The Good Bug is between ₹50 Cr and ₹100 Cr as on Mar 31, 2025

Where does The Good Bug rank among its competitors?

The Good Bug ranks 9th amongst 450 active competitors, of which 23 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Bloom Nutrition, which secured an undisclosed amount in Sep, 2025.

Who are the top competitors of The Good Bug?

The Good Bug's top competitors include SmartyPants Vitamins, Bloom Nutrition and Balchem. Among them, Bloom Nutrition secured the most recent funding round in September, 2025.

The Good Bug - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of personalised synbiotic supplements and fermented products for gut health. It offers a gut test for personalised products recommendation. It offers a range of products addressing various health concerns, including weight management, bloating, constipation, and immune support. The products utilize clinically validated probiotic strains formulated for optimal gut survival. It also provides educational resources on gut health and offers expert consultations. Product lines include daily probiotics, prebiotic fibers, super bundles, detox shots, and fermented foods like kombucha and kefir.

Website: thegoodbug.com
Social
Email ID: *****@seventurns.in
Phone Number: +91 **********
Registered Address: A-204, 2nd Floor, Plot FP 616 (PT), Naman Midtown, Senapati Bapat Marg, Near Indiabull, Dadar West, Delisle Road, Mumbai, Mumbai, Maharashtra, India, 400013

Key Metrics

Founded Year

2022

Location

Mumbai, India

Stage

Series B

Total Funding

$20.6M in 4 rounds

Latest Funding Round

Series B, Apr 30, 2025, $*****

Post Money Valuation

$***** as on Jun 05, 2025

Investors

Fireside Ventures & 10 more

Ranked

9^th among 450 active competitors

Annual Revenue

₹50 - ₹100 Cr as on Mar 31, 2025

Employee Count

114 as on Aug 31, 2025

Similar Companies

SmartyPants Vitamins & 497 more

View The Good Bug's full profile

The Good Bug is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
SEVEN TURNS PRIVATE LIMITED CIN: U52609MH2021PTC406109 , India, Active	Oct 23, 2021	₹50 - ₹100 Cr (As on Mar 31, 2025)	104 (As on Mar 01, 2026)

The Good Bug has raised a total funding of $20.6M over 4 rounds. Its first funding round was on May 15, 2023. Its latest funding round was a Series B round on Apr 30, 2025 for $*****. 4 investors participated in its latest round. The Good Bug has 8 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of The Good Bug:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 30, 2025	3277081	Series B	4858043	3991777	1135973	8920503
Oct 10, 2024	4714303	Series A	1567599	3909458	1390513	Sharrp Ventures
Sep 17, 2023	1883194	Series A	8975305	7346496	Fireside Ventures	2797189

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View details of The Good Bug's funding rounds and investors

The founders of The Good Bug is Prabhu Karthikeyan Veluswamy.

Here are the details of The Good Bug's key team members:

Prabhu Karthikeyan Veluswamy: Co-Founder of The Good Bug. They serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number

The Good Bug's Board of Directors

The Good Bug's board has 4 active members. Prabhu Karthikeyan Veluswamy, Ankur Khaitan and Keshav Vijay Biyani are part of team and Krushani Piyushbhai Desai is independent board member.

Here is the list of The Good Bug's board of directors:

Name	Type	Representing	Status	Duration
Prabhu Karthikeyan Veluswamy	Team	-	Current	3y 0m
kkdtvxp	Team	-	Past	2y 2m
Ankur Khaitan	Investor	-	Current	2y 4m
Krushani Piyushbhai Desai	Independent board member	-	Current	1y 2m

View details of The Good Bug's Founder profiles and Board Members

The Good Bug's employee count trend

The Good Bug has 114 employees as of Aug 25. The total employee count is 20.0% more than what it was in Aug 24. Here is The Good Bug's employee count trend over the years:

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Top competitors of The Good Bug include SmartyPants Vitamins, Bloom Nutrition and Balchem. Here is the list of Top 10 competitors of The Good Bug, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SmartyPants Vitamins 2011, Los Angeles (United States), Acquired	Manufacturer & distributor of nutrition based gummy	$24.4M	Balance Point Capital, North Castle Partners ... & 6 others	69/100
2nd	Bloom Nutrition 2019, Venice (United States), Series C	Provider of health and wellness nutritional supplements	$90M	Nutrabolt, Asto Consumer Partners & 3 others	61/100
3rd	Balchem 1967, New Hampton (United States), Public	Manufacturer of nutraceutical ingredients for human and animal nutrition products	-	-	60/100
4th	Vitacost.com 1994, Boca Raton (United States), Acquired	Online retailer for health and wellness products	$34.8M	Great Hill Partners, Bryant Stibel	59/100
5th	Immunotec 1996, Vaudreuil Dorion (Canada), Late Stage	Manufactures nutritional supplements and skin care products	-	Nexxus Capital	57/100
6th	Ace Blend 2018, Mumbai (India), Seed	Manufacturer of plant protein powders and functional health supplement blends	$4.48M	Fireside Ventures, Please See Advisory & 14 others	57/100
7th	Nature's Way 1968, Green Bay (United States), Unfunded	Nature-inspired wellness products: vitamins, supplements, herbs, and probiotics	-	-	56/100
8th	Life Extension 1980, Fort Lauderdale (United States), Funding Raised	Science-based vitamins, supplements, and lab tests for optimal health	-	-	55/100
9th	The Good Bug 2022, Mumbai (India), Series B	Provider of personalised synbiotic supplements and fermented products for gut health	$20.6M	Fireside Ventures, Sharrp Ventures & 9 others	55/100
10th	Dr.Morepen 2001, Delhi (India), Unfunded	Remote healthcare monitoring devices	-	-	54/100