When was Vitacost.com founded?

Vitacost.com was founded in 1994 and raised its 1st funding round 16 years after it was founded.

Where is Vitacost.com located?

Vitacost.com is headquartered in Boca Raton, United States.

How many employees does Vitacost.com have?

As of Apr 30, 2026, the latest employee count at Vitacost.com is 382.

Is Vitacost.com a funded company?

Vitacost.com is a funded company, having raised a total of $34.8M across 2 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on 2010.

When was the latest funding round of Vitacost.com?

Vitacost.com's latest funding was a $***** PE round on Feb 21, 2012, with participation from 0 investor.

Where does Vitacost.com rank among its competitors?

Vitacost.com ranks 7th amongst 578 active competitors, of which 28 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Bloom Nutrition, which secured an undisclosed amount in Sep, 2025.

Who are the top competitors of Vitacost.com?

Vitacost.com's top competitors include SmartyPants Vitamins, GNC and Ritual. Among them, Bloom Nutrition secured the most recent funding round in September, 2025.

Vitacost.com - 2026 Company Profile, Team, Funding & Competitors

Vitacost.com is an acquired company based in Boca Raton (United States), founded in 1994 by Wayne Gorsek. It operates as an Online retailer for health and wellness products. Vitacost.com has raised $34.8M in funding. The company has 578 active competitors, including 28 funded and 35 that have exited. Its top competitors include companies like SmartyPants Vitamins, GNC and Ritual.

Company Details

Vitacost is an online retailer and marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com sells these products directly to consumers through its website.

Website: vitacost.com
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Key Metrics

Founded Year

1994

Location

Boca Raton, United States

Stage

Acquired

Total Funding

$34.8M in 2 rounds

Latest Funding Round

PE, Feb 21, 2012, $*****

Investors

Great Hill Partners & 1 more

Ranked

7^th among 578 active competitors

Employee Count

382 as on Apr 30, 2026

Similar Companies

SmartyPants Vitamins & 2881 more

Exit Details

Acquired by IHerb (Jan 08, 2026)

View Vitacost.com's full profile

Vitacost.com is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Vitacost.com, Inc CIN: 37-1333024 , United States, Active	Dec 31, 1993	-	745 (As on Dec 31, 2017)	-

Vitacost.com got acquired by IHerb on Jan 08, 2026.

Click here to take a look at Vitacost.com's acquisition in detail

Vitacost.com has raised a total funding of $34.8M over 2 rounds. Its first funding round was on 2010. Vitacost.com has 2 institutional investors.

Here is the list of recent funding rounds of Vitacost.com:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 21, 2012	4853913	PE	7369547	6149523	5327053	8635234
2010	1962	PE	6965	7194	4654	Great Hill Partners

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View details of Vitacost.com's funding rounds and investors

The founders of Vitacost.com is Wayne Gorsek.

Here are the details of Vitacost.com's key team members:

Wayne Gorsek: Founder of Vitacost.com and founder of 1 other company.
Contact Info: 2 email addresses

View details of Vitacost.com's Founder profiles and Board Members

Vitacost.com's employee count trend

Vitacost.com has 382 employees as of Apr 26. Here is Vitacost.com's employee count trend over the years:

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Top competitors of Vitacost.com include SmartyPants Vitamins, GNC and Ritual. Here is the list of Top 10 competitors of Vitacost.com, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SmartyPants Vitamins 2011, Los Angeles (United States), Acquired	Manufacturer & distributor of nutrition based gummy	$24.4M	Balance Point Capital, CircleUp & 6 others	68/100
2nd	GNC 1935, Pittsburgh (United States), Public	Provider of nutritional supplemnets for sports and fitness	-	Thomas H Lee Partners, Ares Management & 1 others	64/100
3rd	Ritual 2015, Los Angeles (United States), Series B	Manufactures vitamin supplements using encapsulation technology	$40.3M	Norwest, Founders Fund & 9 others	61/100
4th	Bloom Nutrition 2019, Venice (United States), Series C	Provider of health and wellness nutritional supplements	$90M	Nutrabolt, Amberstone & 1 others	60/100
5th	IHerb 1996, Los Angeles (United States), Funding Raised	Online retailer of horizontal consumer products	-	Europa	60/100
6th	Balchem 1967, New Hampton (United States), Public	Manufacturer of nutraceutical ingredients for human and animal nutrition products	-	-	60/100
7th	Vitacost.com 1994, Boca Raton (United States), Acquired	Online retailer for health and wellness products	$34.8M	Great Hill Partners, Bryant Stibel	59/100
8th	Nature's Way 1968, Green Bay (United States), Unfunded	Nature-inspired wellness products: vitamins, supplements, herbs, and probiotics	-	-	56/100
9th	Immunotec 1996, Vaudreuil Dorion (Canada), Late Stage	Manufactures nutritional supplements and skin care products	-	Nexxus Capital	56/100
10th	Life Extension 1980, Fort Lauderdale (United States), Funding Raised	Science-based vitamins, supplements, and lab tests for optimal health	-	-	55/100