The Looma Project - About the company
The Looma Project is a series B company based in Durham (United States), founded in 2015 by Cole Johnson. It operates as a Provides digital signage for retail advertising. The Looma Project has raised $30M in funding from investors like Staley Capital Management, Cofounders Capital and YETI Capital. The company has 2075 active competitors, including 149 funded and 73 that have exited. Its top competitors include companies like Tezign, Ceros and Inner AI.
Company Details
Provides digital signage for retail advertising. Its product, a digital storytelling network, provides a network of grocery based tablets. It is designed to play videos to reveal the people, processes, and impact on select brands. It provides digital displays for proximity marketing and customer retention. Its clients are LoneRider, Chapel Hill Toffee, Carolina Brewery and Grill, Mati, and Seal the Seasons.
Key Metrics
Founded Year
2015
Location
Durham, United States
Stage
Series B
Total Funding
$30M in 5 rounds
Latest Funding Round
Investors
Ranked
7th among 2075 active competitors
Employee Count
70 as on Sep 30, 2026
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The Looma Project's funding and investors
The Looma Project has raised a total funding of $30M over 5 rounds. Its first funding round was on Jan 23, 2018. Its latest funding round was a Conventional Debt round on Dec 16, 2025 for $*****. 1 investor participated in its latest round. The Looma Project has 6 institutional investors.
Here is the list of recent funding rounds of The Looma Project:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 16, 2025 | 1148533 | Conventional Debt | 8995380 | 3586099 | 9303308 | 2704676 |
May 16, 2025 | 6334878 | Series B | 4490996 | 4128657 | 5685642 | 4706864 |
Dec 01, 2023 | 7163975 | Series A | 6631724 | 2961266 | 3546444 |
View details of The Looma Project's funding rounds and investors
The Looma Project's founders and board of directors
Founder? Claim ProfileThe founders of The Looma Project is Cole Johnson. Cole Johnson is the CEO of The Looma Project.
Here are the details of The Looma Project's key team members:
- Cole Johnson: Founder & CEO of The Looma Project. Contact Info: 1 email address
View details of The Looma Project's Founder profiles and Board Members
The Looma Project's employee count trend
The Looma Project has 70 employees as of Sep 26. Here is The Looma Project's employee count trend over the years:
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The Looma Project's Competitors and alternates
Top competitors of The Looma Project include Tezign, Ceros and Inner AI. Here is the list of Top 10 competitors of The Looma Project, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of digital infrastructure for brand content creation, management, and distribution | $56.1M | 71/100 | ||
2nd | Ceros 2012, New York City (United States), Acquired | Provides a content creation platform | $143M | 66/100 | |
3rd | Inner AI 2021, Santa Monica (United States), Seed | AI platform providing a workspace for organizing thoughts, enhancing creativity, and accelerating task completion through its various features and tools. | $8.4M | 63/100 | |
4th | Flora 2024, New York City (United States), Series A | Developer of a platform providing creative artificial intelligence tools and workflows | $52M | 61/100 | |
5th | Typeface 2022, San Francisco (United States), Series B | Developer of an AI platform for personalized enterprise marketing content | $206M | 59/100 | |
6th | IPX 2021, Seoul (South Korea), Series C | Online platform for media content, metaverse, NFTs and more | $91M | 58/100 | |
7th | The Looma Project 2015, Durham (United States), Series B | Provides digital signage for retail advertising | $30M | 56/100 | |
8th | RichRelevance 2005, San Francisco (United States), Acquired | Omnichannel personalisation for ecommerce | $84.3M | 56/100 | |
9th | Ad Creative AI 2021, France, Acquired | Cloud and AI based platform offering generating ad creatives for enterprises | - | 56/100 | |
10th | Are.na 2011, New York City (United States), Unfunded | Cloud-based content creation software solution provider | - | - | 56/100 |
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The Looma Project's Investments and acquisitions
The Looma Project has made no investments or acquisitions yet.
Reports related to The Looma Project
Here is the latest report on The Looma Project's sector:
News related to The Looma Project
Media has covered The Looma Project for a total of 3 events in the last 1 year, 1 of them has been about company updates.
•
Durham retail-tech startup Looma raises $13M amid Kroger rolloutThe Business Journals•Dec 18, 2025•The Looma Project
•
Looma Receives $10M Series B RoundMassinvestor•Dec 16, 2025•The Looma Project, SVB, Staley Capital Management
•
In-Store Retail Media Platform Looma Launches in 600 Kroger Wine and Spirits DepartmentsProgressive Grocer•Dec 16, 2025•The Looma Project
•
In-Store Media Firm Looma Secures $10 Million of Fresh FundingMarTech Series•Sep 26, 2024•The Looma Project, YETI Capital
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Durham startup Looma expanding leadership team, plans ‘year of retail expansion’WRAL TechWire•Jan 30, 2023•The Looma Project, Instacart
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Point-of-decision storytelling outfit Looma brings its shopper education platform to Midwest grocery with the launch of Schnucks partnershipPR Newswire•Aug 24, 2021•The Looma Project, Schnucks
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Looma Introduces Loop™: Innovative Retail Storytelling Platform Reaches More Than 200 StoresPR Newswire•Nov 05, 2019•The Looma Project
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Durham 'digital storytelling' startup Looma lands $375k round led by Cofounders CapitalWRAL TechWire•Jan 26, 2018•The Looma Project, Cofounders Capital
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