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The Looma Project - About the company

The Looma Project is a series B company based in Durham (United States), founded in 2015 by Cole Johnson. It operates as a Provides digital signage for retail advertising. The Looma Project has raised $30M in funding from investors like Staley Capital Management, Cofounders Capital and YETI Capital. The company has 2075 active competitors, including 149 funded and 73 that have exited. Its top competitors include companies like Tezign, Ceros and Inner AI.

Company Details

Provides digital signage for retail advertising. Its product, a digital storytelling network, provides a network of grocery based tablets. It is designed to play videos to reveal the people, processes, and impact on select brands. It provides digital displays for proximity marketing and customer retention. Its clients are LoneRider, Chapel Hill Toffee, Carolina Brewery and Grill, Mati, and Seal the Seasons.
Key Metrics
Founded Year
2015
Location
Durham, United States
Stage
Series B
Total Funding
$30M in 5 rounds
Ranked
Employee Count
70 as on Sep 30, 2026
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The Looma Project's funding and investors

The Looma Project has raised a total funding of $30M over 5 rounds. Its first funding round was on Jan 23, 2018. Its latest funding round was a Conventional Debt round on Dec 16, 2025 for $*****. 1 investor participated in its latest round. The Looma Project has 6 institutional investors.

Here is the list of recent funding rounds of The Looma Project:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Dec 16, 2025
1148533
Conventional Debt
8995380
3586099
9303308
2704676
May 16, 2025
6334878
Series B
4490996
4128657
5685642
4706864
Dec 01, 2023
7163975
Series A
6631724
2961266
3546444
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The Looma Project's founders and board of directors

Founder? Claim Profile
The founders of The Looma Project is Cole Johnson. Cole Johnson is the CEO of The Looma Project.
Here are the details of The Looma Project's key team members:

The Looma Project's employee count trend

The Looma Project has 70 employees as of Sep 26. Here is The Looma Project's employee count trend over the years:
Employee count trend for The Looma Project
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The Looma Project's Competitors and alternates

Top competitors of The Looma Project include Tezign, Ceros and Inner AI. Here is the list of Top 10 competitors of The Looma Project, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Tezign
Tezign
2014, Shanghai (China), Series D
Provider of digital infrastructure for brand content creation, management, and distribution
$56.1M
71/100
2nd
Logo for Ceros
Ceros
2012, New York City (United States), Acquired
Provides a content creation platform
$143M
66/100
3rd
Logo for Inner AI
Inner AI
2021, Santa Monica (United States), Seed
AI platform providing a workspace for organizing thoughts, enhancing creativity, and accelerating task completion through its various features and tools.
$8.4M
63/100
4th
Logo for Flora
Flora
2024, New York City (United States), Series A
Developer of a platform providing creative artificial intelligence tools and workflows
$52M
61/100
5th
Logo for Typeface
Typeface
2022, San Francisco (United States), Series B
Developer of an AI platform for personalized enterprise marketing content
$206M
59/100
6th
Logo for IPX
IPX
2021, Seoul (South Korea), Series C
Online platform for media content, metaverse, NFTs and more
$91M
58/100
7th
Logo for The Looma Project
The Looma Project
2015, Durham (United States), Series B
Provides digital signage for retail advertising
$30M
56/100
8th
Logo for RichRelevance
RichRelevance
2005, San Francisco (United States), Acquired
Omnichannel personalisation for ecommerce
$84.3M
56/100
9th
Logo for Ad Creative AI
Ad Creative AI
2021, France, Acquired
Cloud and AI based platform offering generating ad creatives for enterprises
-
56/100
10th
Logo for Are.na
Are.na
2011, New York City (United States), Unfunded
Cloud-based content creation software solution provider
-
-
56/100
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The Looma Project's Investments and acquisitions

The Looma Project has made no investments or acquisitions yet.

Reports related to The Looma Project

Here is the latest report on The Looma Project's sector:

News related to The Looma Project

Media has covered The Looma Project for a total of 3 events in the last 1 year, 1 of them has been about company updates.
•
Durham retail-tech startup Looma raises $13M amid Kroger rolloutThe Business Journals•Dec 18, 2025•The Looma Project
•
Looma Receives $10M Series B RoundMassinvestor•Dec 16, 2025•The Looma Project, SVB, Staley Capital Management
•
In-Store Media Firm Looma Secures $10 Million of Fresh FundingMarTech Series•Sep 26, 2024•The Looma Project, YETI Capital
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FAQs about The Looma Project

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