Where is Theory located?

Theory is headquartered in New York City, United States. It is registered at 38 Gansevoort Street, New York, NY 10014..

How many employees does Theory have?

As of Aug 31, 2026, the latest employee count at Theory is 1029.

What is the annual revenue of Theory?

Annual revenue of Theory is between ₹10 Cr and ₹50 Cr as on Mar 31, 2025

Where does Theory rank among its competitors?

Theory ranks 35th amongst 2983 active competitors, of which 88 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Cotopaxi, which secured $6.19M in May, 2025.

Who are the top competitors of Theory?

Theory's top competitors include Everlane, Gap and Cotopaxi. Among them, Cotopaxi secured the most recent funding round in May, 2025.

Theory - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Contemporary clothing for women and men, offering timeless essentials. The company provides apparel and accessories, focusing on exceptional fit, fabric, and style. It offers a wide range of clothing, including pants, blazers, jackets, vests, dresses, loungewear, outerwear, skirts, suits, sweaters, cardigans, t-shirts, tanks, and tops. Accessories include shoes, bags, belts, and cold weather items. The company emphasizes quality and innovation, sourcing materials from top mills and meticulously crafting each garment. They are committed to sustainability and creating clothes that inspire confidence for work and beyond. The website offers features like sign-in/register, wishlist, order tracking, and store locator. They also provide customer care services, including returns & exchanges, shipping & payments, and size & alterations.

Website: www.theory.com
Social
Email ID: *****@theory.com
Phone Number: +1 **********
Registered Address: 38 Gansevoort Street, New York, NY 10014.

Key Metrics

Founded Year

1997

Location

New York City, United States

Stage

Funding Raised

Investors

Innovation Global Capital

Ranked

35^th among 2983 active competitors

Annual Revenue

₹10 - ₹50 Cr as on Mar 31, 2025

Employee Count

1,029 as on Aug 31, 2026

Similar Companies

Gap & 7948 more

View Theory's full profile

Theory is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PANTS THEORY PRIVATE LIMITED CIN: U51909WB2019PTC232027 , India, Active	May 22, 2019	₹10 - ₹50 Cr (As on Mar 31, 2025)	-
Theory LLC CIN: 133927037 , United States, Active	Dec 31, 1996	-	632 (As on Dec 31, 2022)	-

Theory is a funded company. Theory has 1 institutional investor.

View details of Theory's funding rounds and investors

Theory's employee count trend

Theory has 1,029 employees as of Aug 26. Here is Theory's employee count trend over the years:

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Top competitors of Theory include Everlane, Gap and Cotopaxi. Here is the list of Top 10 competitors of Theory, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Everlane 2010, San Francisco (United States), Acquired	Internet-first brand offering multi-category fashion products	$90.2M	Kleiner Perkins, Lerer Hippeau & 21 others	73/100
2nd	Gap 1969, San Francisco (United States), Unfunded	Internet first brand of casual apparel wear for men and women	-	-	71/100
3rd	Cotopaxi 2013, Cottonwood (United States), Series B	Internet first brand offering casual wear for men and women	$74.9M	Greycroft, Bain Capital Double Impact & 25 others	70/100
4th	PVH Corp 1881, New York City (United States), Public	Brand of fashion apparel wear for men and women	-	Apax, LNK Partners & 2 others	69/100
5th	True Religion Apparel 2002, Los Angeles (United States), Acquired	Internet first brand of fashion apparel wear for men and women	-	Sagard, STORY3 Capital Partners & 3 others	69/100
6th	American Eagle Outfitters 1977, Pittsburgh (United States), Funding Raised	Company offering multi-category fashion products for men and women	-	Terbell Partners, PNC	68/100
7th	Inditex 1974, Arteixo (Spain), Acquired	Retailer of fashion products	-	Europa, Gov.cz	67/100
8th	Brooks Brothers 1818, New York City (United States), Acquired	Retailer of men's and women's apparel and accessories	-	Wellsfargocapitalfinance, VentureFuel & 1 others	66/100
9th	The Gap 1969, San Francisco (United States), Public	Apparel and accessories company	-	Hud Exchange	66/100
10th	Allsaints 1994, London (United Kingdom), Acquired	Internet first brand of casual apparel wear for men and women	$14.3M	Carson Private Capital, Wells Fargo	66/100
35th	Theory 1997, New York City (United States), Funding Raised	Contemporary clothing for women and men, offering timeless essentials	-	Innovation Global Capital	52/100