When was Tracer founded?

Tracer was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Tracer located?

Tracer is headquartered in Boise, United States. It is registered at Boise, Idaho.

How many employees does Tracer have?

As of Sep 30, 2026, the latest employee count at Tracer is 155.

Is Tracer a funded company?

Tracer is a funded company, having raised a total of $37M across 8 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Nov 06, 2013.

When was the latest funding round of Tracer?

Tracer's latest funding was a $***** Series C round on Nov 29, 2023, with participation from 0 investor. Its primary sector is Artificial Intelligence. In United States, the Artificial Intelligence sector has seen $343B in funding in 2026 to date.

Where does Tracer rank among its competitors?

Tracer ranks 1st amongst 99 active competitors, of which 12 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was O4S, which secured $973K in Dec, 2023.

Who are the top competitors of Tracer?

Tracer's top competitors include Genefied, CertiEye and Smart Protection. Among them, O4S secured the most recent funding round in December, 2023.

Tracer - 2026 Company Profile, Team, Funding & Competitors

Tracer is a series C company based in Boise (United States), founded in 2012 by Faisal Shah. It operates as a Provider of brand protection against counterfeiting, trademark infringement, and impersonation. Tracer has raised $37M in funding from investors like EPIC Ventures, First Analysis and Baird Capital. The company has 99 active competitors, including 12 funded and 2 that have exited. Its top competitors include companies like Genefied, CertiEye and Smart Protection.

Company Details

Provider of brand protection against counterfeiting, trademark infringement, and impersonation. The company offers technology to monitor digital channels and remove detections. It streamlines workflows and enhances operational efficiency through artificial intelligence agents. The platform analyzes data to provide business intelligence insights for brand presence.

Website: www.tracer.ai/
Social
Email ID: *****@tracer.ai
Phone Number: +1 **********
Registered Address: Boise, Idaho

Key Metrics

Founded Year

2012

Location

Boise, United States

Stage

Series C

Total Funding

$37M in 8 rounds

Latest Funding Round

Series C, Nov 29, 2023, $*****

Investors

EPIC Ventures & 3 more

Ranked

1^st among 99 active competitors

Employee Count

155 as on Sep 30, 2026

Investment & Acquisitions

Mad Power Technologies

Similar Companies

Blueshift & 2688 more

View Tracer's full profile

Tracer is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
FOCUS IP, INC. CIN: 167636191 , United States, Active	May 26, 2020	-	-	-
APPDETEX CIN: 454833973 , United States, Active	Dec 26, 999	-	62 (As on Dec 31, 2024)	-

Tracer has raised a total funding of $37M over 8 rounds. Its first funding round was on Nov 06, 2013. Tracer has 4 institutional investors.

Here is the list of recent funding rounds of Tracer:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 29, 2023	8802670	Series C	3166841	1622544	8377739	1542868
Aug 27, 2020	6619170	Series C	9866667	9606526	7243751	6947867
Jan 03, 2019	2615537	Series B	6457008	9540550	First Analysis	Origin Ventures & 1 more

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View details of Tracer's funding rounds and investors

The founders of Tracer is Faisal Shah. Rick Farnell is the CEO of Tracer.

Here are the details of Tracer's key team members:

Faisal Shah: Founder of Tracer and founder of 2 other companies, MarkMonitor and Appdetex. They are also an angel investor in 2 startups and serve on the board of 1 company.
Contact Info: 1 email address
Rick Farnell: CEO of Tracer. They serve on the board of 1 company.
Contact Info: 2 email addresses

Tracer's Board of Directors

Tracer's board has 12 active members. Faisal Shah, Nick Efstratis, Howard Smith, Judi Archbold, Terrence Wise, Adam Busch, George James Mulhern, John Rubocki, Mark R. Anderson, James Pavlik, Rick Farnell and George Mulhern are independent board members.

Here is the list of Tracer's board of directors:

Name	Type	Representing	Status	Duration
Faisal Shah	Independent board member	-	Current	12y 11m
atwrxmw	Independent board member	-	Current	9y 5m
{khlfck	Independent board member	-	Current	8y 9m
qood{ee	Independent board member	-	Current	1y 2m
qo{ippq	Independent board member	-	Current	4y 4m
nltsieg	Independent board member	-	Current	2y 5m
ykpcvlr	Independent board member	-	Current	5y 6m
{er{fkz	Independent board member	-	Current	4y 4m
zdaymso	Independent board member	-	Current	6y 7m
quvgzas	Independent board member	-	Current	2y 7m
lmfplkn	Independent board member	-	Current	1y 4m
xawyncl	Independent board member	-	Current	6y 2m

View details of Tracer's Founder profiles and Board Members

Tracer's employee count trend

Tracer has 155 employees as of Sep 26. Here is Tracer's employee count trend over the years:

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Top competitors of Tracer include Genefied, CertiEye and Smart Protection. Here is the list of Top 10 competitors of Tracer, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Tracer 2012, Boise (United States), Series C	Provider of brand protection against counterfeiting, trademark infringement, and impersonation	$37M	EPIC Ventures, Baird Capital & 2 others	49/100
2nd	Genefied 2017, Delhi (India), Seed	AI-based loyalty solutions for businesses	$55.2K	-	43/100
3rd	CertiEye 2012, Coventry (United Kingdom), Unfunded	Platform offering brand protection solutions	-	-	43/100
4th	Smart Protection 2015, Madrid (Spain), Series B	Provider of software identifying and removing digital brand protection threats	$23.7M	Nauta Capital, Bankinter & 8 others	41/100
5th	GreyScout 2017, Dublin (Ireland), Seed	Provides a platform for brand management	$4.81M	Tribal, Act Venture Capital & 5 others	41/100
6th	CounterFind 2016, Dallas (United States), Seed	Brand protection software and solutions	$1.59M	Green Park & Golf Ventures, Blue Star Innovation Partners ... & 3 others	40/100
7th	BrandVerity 2008, Seattle (United States), Acquired	Brand protection monitoring and paid search tools	-	-	38/100
8th	O4S 2017, East Norriton (United States), Series A	Cloud based rebate automation and loyalty management platform	$11M	Venture Highway, Think Investments & 37 others	38/100
9th	Opptra 2024, Bengaluru (India), Unfunded	Company offers AI-native franchising and licensing platform for brand expansion	-	-	37/100
10th	Sentryc 2014, Berlin (Germany), Series A	Brand protection software for enterprises	$5.05M	Seventure Partners, Tar Heel Capital Pathfinder ... & 7 others	35/100