When was Traction Complete founded?

Traction Complete was founded in 2009 and raised its 1st funding round 14 years after it was founded.

Where is Traction Complete located?

Traction Complete is headquartered in Burnaby, Canada.

Who is the current CEO of Traction Complete?

Greg Malpass of Traction Complete. They are also an angel investors in 1 startup.

How many employees does Traction Complete have?

As of Aug 31, 2026, the latest employee count at Traction Complete is 88.

Is Traction Complete a funded company?

Traction Complete is a funded company, having raised a total of $5.01M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 24, 2023.

When was the latest funding round of Traction Complete?

Traction Complete's latest funding was a $***** Conventional Debt round on Apr 17, 2025, with participation from 1 investor. Its primary sector is MarketingTech. In Canada, the MarketingTech sector has seen $20.9M in funding in 2026 to date.

Where does Traction Complete rank among its competitors?

Traction Complete ranks 7th amongst 908 active competitors, of which 64 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Clay, which secured $115M in Sep, 2026.

Who are the top competitors of Traction Complete?

Traction Complete's top competitors include Clay, Cognism and Impel. Among them, Clay secured the most recent funding round in September, 2026.

Traction Complete - 2026 Company Profile, Team, Funding & Competitors

Traction Complete is a series A company based in Burnaby (Canada), founded in 2009. It operates as a Platform offering lead data enrichment tool for Salesforce CRM. Traction Complete has raised $5.01M in funding from Thomvest Ventures and Pender Ventures. The company has 908 active competitors, including 64 funded and 33 that have exited. Its top competitors include companies like Clay, Cognism and Impel.

Company Details

Platform offering lead data enrichment tool for Salesforce CRM Matches inbound leads to existing contacts in the Data.com database. Automatically updates and crawls information in case of nonavailability. These leads are then assigned to respective reps. Available on the Salesforce AppExchange platform. Notable clients include Docusign and Veracode.

Website: tractioncomplete.com
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Key Metrics

Founded Year

2009

Location

Burnaby, Canada

Stage

Series A

Total Funding

$5.01M in 2 rounds

Latest Funding Round

Conventional Debt, Apr 17, 2025, $*****

Investors

Thomvest Ventures & 2 more

Ranked

7^th among 908 active competitors

Employee Count

88 as on Aug 31, 2026

Similar Companies

Clay & 644 more

View Traction Complete's full profile

Traction Complete has raised a total funding of $5.01M over 2 rounds. Its first funding round was on Jan 24, 2023. Its latest funding round was a Conventional Debt round on Apr 17, 2025 for $*****. 1 investor participated in its latest round. Traction Complete has 3 institutional investors.

Here is the list of recent funding rounds of Traction Complete:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 17, 2025	7280917	Conventional Debt	4343367	7434054	5199214	7599573
Jan 24, 2023	8853412	Series A	1938259	6221845	Pender Ventures & 1 more	5983030

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View details of Traction Complete's funding rounds and investors

Traction Complete's employee count trend

Traction Complete has 88 employees as of Aug 26. Here is Traction Complete's employee count trend over the years:

Employee count trend for Traction Complete

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Top competitors of Traction Complete include Clay, Cognism and Impel. Here is the list of Top 10 competitors of Traction Complete, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Clay 2017, New York (United States), Series D	AI and cloud based lead management and contact dataset provider	$325M	Meritech, CapitalG & 21 others	72/100
2nd	Cognism 2016, London (United Kingdom), Series C	Platform offering lead generation software	$130M	AXA Venture Partners, Blue Cloud Ventures ... & 37 others	70/100
3rd	Impel 2014, New York City (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	59/100
4th	Dashmote 2014, Amsterdam (Netherlands), Series A	AI powered lead scoring and big data solutions for enterprises	$9.31M	Blossom Street Ventures, Rabobank & 5 others	59/100
5th	Convertr 2011, London (United Kingdom), Series A	Provider of a platform offering software to optimize customer journeys	$3.67M	AlbionVC, Grow Bag Capital & 17 others	58/100
6th	Regie AI 2020, San Francisco (United States), Series B	AI based platform offering software for content optimization	$65.6M	Foundation Capital, Scale Venture Partners ... & 5 others	57/100
7th	Traction Complete 2009, Burnaby (Canada), Series A	Platform offering lead data enrichment tool for Salesforce CRM	$5.01M	Pender Ventures, Canadian Imperial Bank of Commerce ... & 1 others	56/100
8th	Digistore24 2013, United States, Unfunded	Sales automation and engagement solution for online businesses	-	-	56/100
9th	SaaS Labs 2016, San Francisco (United States), Series B	Automation and a phone system for customer support	$74.2M	Eight Roads Ventures, Base10 Partners & 6 others	55/100
10th	Verse.ai 2013, San Diego (United States), Series A	Customer engagement platform for businesses to connect with customers through AI powered texting	$16.5M	Burst Capital, Defy & 2 others	55/100