When was Traede founded?

Traede was founded in 2012 and raised its 1st funding round 3 years after it was founded.

Where is Traede located?

Traede is headquartered in Copenhagen, Denmark.

Which legal entities is Traede associated with?

Traede is associated with Traede ApS.

How many employees does Traede have?

As of Aug 31, 2026, the latest employee count at Traede is 26.

Is Traede a funded company?

Traede is a funded company, having raised a total of $2.74M across 3 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on May 11, 2015.

How much is Traede worth?

The last known valuation of Traede was $***** as of Dec 21, 2017.

When was the latest funding round of Traede?

Traede's latest funding was a $***** Seed round on Dec 21, 2017, with participation from 2 investors.

Where does Traede rank among its competitors?

Traede ranks 19th amongst 298 active competitors, of which 31 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Centra eCommerce, which secured $5.21M in May, 2025.

Who are the top competitors of Traede?

Traede's top competitors include Shopify, Zilingo and Nuvemshop. Among them, Centra eCommerce secured the most recent funding round in May, 2025.

Traede - 2026 Company Profile, Team, Funding, Competitors & Financials

Traede is an acquired company based in Copenhagen (Denmark), founded in 2012 by Esben Petersen. It operates as a Provider of software solutions for fashion brands. Traede has raised $2.74M in funding from PreSeed Ventures, with last known valuation of $*****. The company has 298 active competitors, including 31 funded and 15 that have exited. Its top competitors include companies like Shopify, Zilingo and Nuvemshop.

Company Details

Traede provides software solutions for fashion brands. It offers customizable B2B webshop, order management, agent module, CRM, automatic invoicing and reporting, and statistics. Users can view data using a dashboard with instant statistics, inventory management tools, etc.

Website: traede.com
Social
Email ID: *****@traede.com

Key Metrics

Founded Year

2012

Location

Copenhagen, Denmark

Stage

Acquired

Total Funding

$2.74M in 3 rounds

Latest Funding Round

Seed, Dec 21, 2017, $*****

Last Known Valuation

$***** as on Dec 21, 2017

Investors

PreSeed Ventures & 8 more

Ranked

19^th among 298 active competitors

Employee Count

26 as on Aug 31, 2026

Similar Companies

Shopify & 247 more

Exit Details

Acquired by Duett AS (Oct 14, 2024)

View Traede's full profile

Traede is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Traede ApS CIN: 38492985 , Denmark, Active	Mar 13, 2017	-	17 (As on Nov 30, 2024)

Traede got acquired by Duett AS on Oct 14, 2024.

Click here to take a look at Traede's acquisition in detail

Traede has raised a total funding of $2.74M over 3 rounds. Its first funding round was on May 11, 2015. Its latest funding round was a Seed round on Dec 21, 2017 for $*****. 2 investors participated in its latest round. Traede has 7 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Traede:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 21, 2017	8413670	Seed	9280862	3914709	6570122	9806831
Mar 23, 2017	9886695	Seed	9035191	7022994	7943898	Seed Capital
May 11, 2015	6264170	Grant (prize money)	2174787	2782540	3804688	Market Maturation Fund

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View details of Traede's funding rounds and investors

The founders of Traede is Esben Petersen.

Here are the details of Traede's key team members:

Esben Petersen: Co-Founder & CTO of Traede. They serve on the board of 1 company.

Traede's Board of Directors

Traede's board has 3 active members. Esben Petersen is part of team and Henrik Thorup Theilbjørnn and Brian Trinhammer Seiling are independent board members.

Here is the list of Traede's board of directors:

Name	Type	Representing	Status	Duration
Esben Petersen	Team	-	Current	9y 5m
fdbhbut	Team	-	Past	1y 6m
Henrik Thorup Theilbjørnn	Independent board member	-	Current	9y 3m
gkiozlj	Independent board member	-	Current	5y 8m
gzzqpqj	Independent board member	-	Past	9y 5m

View details of Traede's Founder profiles and Board Members

Traede's employee count trend

Traede has 26 employees as of Aug 26. Here is Traede's employee count trend over the years:

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Top competitors of Traede include Shopify, Zilingo and Nuvemshop. Here is the list of Top 10 competitors of Traede, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, OMERS & 19 others	87/100
2nd	Zilingo 2015, Singapore (Singapore), Series D	Provider of supply chain management solutions for fashion businesses	$346M	Sequoia Capital, Burda Principal Investments ... & 27 others	73/100
3rd	Nuvemshop 2011, Sao Paulo (Brazil), Series E	Nuvemshop (also known as Tiendanube in Spanish-speaking countries) is a SaaS-based e-commerce platform provider for businesses of all sizes across Latin America	$632M	Kaszek, IGNIA & 24 others	69/100
4th	Archive 2021, San Francisco (United States), Series B	Provider of software suite solutions for recommerce fashion brands	$54M	Lightspeed Venture Partners, Energize Capital ... & 15 others	65/100
5th	Centra eCommerce 1903, Stockholm (Sweden), Acquired	Platform offering e‑commerce software for B2B and B2C companies	$16.5M	H&M Group, Verdane	61/100
6th	GetCarro 2018, Irvine (United States), Series B	Provider of influencer marketing platform	$34M	Alpha Edison, PayPal Ventures & 7 others	60/100
7th	StoreHippo 2014, Gurugram (India), Seed	Cloud based software for local stores to sell online	$394K	Finvolve, India Accelerator	53/100
8th	Recustomer 2021, Tokyo (Japan), Series A	Provider of platform optimizing post-purchase customer experience for e-commerce businesses	$6.28M	Coral Capital, SBI Investment & 7 others	49/100
9th	Drync 2008, Boston (United States), Acquired	Provider of app-based solutions to grocery retailers	$5.2M	Crosslink Capital, KEC Ventures & 10 others	46/100
10th	Four51 1999, Minneapolis (United States), Series B	Multi-tenant cloud platform that enables customized B2B eCommerce solutions	$8.5M	Cheyenne Ventures, Rembrandt Partners & 4 others	45/100
19th	Traede 2012, Copenhagen (Denmark), Acquired	Provider of software solutions for fashion brands	$2.74M	Burgeon Invest, Market Maturation Fund & 7 others	42/100