When was TRAY founded?

TRAY was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is TRAY located?

TRAY is headquartered in Scottsdale, United States.

How many employees does TRAY have?

As of Aug 31, 2026, the latest employee count at TRAY is 78.

Is TRAY a funded company?

TRAY is a funded company, having raised a total of $2M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2017.

When was the latest funding round of TRAY?

TRAY's latest funding was a $***** Seed round on Oct 02, 2024, with participation from 1 investor.

Where does TRAY rank among its competitors?

TRAY ranks 10th amongst 367 active competitors, of which 33 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Ingenico, which secured $174M in Aug, 2026.

Who are the top competitors of TRAY?

TRAY's top competitors include SumUp, Ezetap and Ingenico. Among them, Ingenico secured the most recent funding round in August, 2026.

TRAY - 2026 Company Profile, Team, Funding & Competitors

TRAY is a seed company based in Scottsdale (United States), founded in 2013 by Henry Darana. It operates as an Offers POS solutions for the restaurants and service industry. TRAY has raised $2M in funding from investors like Greycroft, AgFunder and Al Raeda. The company has 367 active competitors, including 33 funded and 42 that have exited. Its top competitors include companies like SumUp, Ezetap and Ingenico.

Company Details

Offers POS solutions for the restaurants and service industry. The platform provides customized Android devices with cloud-based management and reporting portal. Its offerings include cloud-based terminals, pay at the table server, pay at the table server handhelds, self-service ordering, seat-ordering app, wall-mounted kiosks, and self-service ordering kiosks.

Website: tray.com
Social
Email ID: *****@tray.com
Part Of

Key Metrics

Founded Year

2013

Location

Scottsdale, United States

Stage

Seed

Total Funding

$2M in 3 rounds

Latest Funding Round

Seed, Oct 02, 2024, $*****

Investors

Greycroft & 7 more

Ranked

10^th among 367 active competitors

Employee Count

78 as on Aug 31, 2026

Similar Companies

SumUp & 1142 more

View TRAY's full profile

TRAY is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Vendsy, Inc. CIN: 462602051 , United States, Active	Jul 17, 2018	-	19 (As on Dec 31, 2024)	-
VENDSY INDIA PRIVATE LIMITED CIN: U72900TG2018FTC128574 , India, Active	Nov 28, 2018	₹10 - ₹50 Cr (As on Mar 31, 2025)	51 (As on Aug 31, 2024)

TRAY has raised a total funding of $2M over 3 rounds. Its first funding round was on 2017. Its latest funding round was a Seed round on Oct 02, 2024 for $*****. 1 investor participated in its latest round. TRAY has 8 institutional investors.

Here is the list of recent funding rounds of TRAY:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 02, 2024	1785041	Seed	1042118	1683659	4936472	3791965
Dec 17, 2021	6328290	Seed	9047038	2390809	3389547	Graphene Ventures
2017	5503	Seed	3276	8634	Greycroft & 1 more	4658

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View details of TRAY's funding rounds and investors

The founders of TRAY is Henry Darana.

Here are the details of TRAY's key team members:

Henry Darana: Founder & CEO of TRAY.
Contact Info: 1 email address

View details of TRAY's Founder profiles and Board Members

TRAY's employee count trend

TRAY has 78 employees as of Aug 26. Here is TRAY's employee count trend over the years:

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Top competitors of TRAY include SumUp, Ezetap and Ingenico. Here is the list of Top 10 competitors of TRAY, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SumUp 2012, Wilmington (United States), Series E	Provider of card payment terminals and point of sale systems	$997M	Bain Capital, Sixth Street & 50 others	83/100
2nd	Ezetap 2011, Bengaluru (India), Acquired	Cloud-based mPOS software and hardware solutions for businesses	$66.4M	Social Capital, Helion Venture Partners & 42 others	72/100
3rd	Ingenico 1980, Suresnes (France), Acquired	Provider of payment acceptance devices, estate management, and commerce enhancing solutions	-	PIMCO, Bpifrance	71/100
4th	Clover 2010, Mountain View (United States), Acquired	Provider of point-of-sale solutions for restaurants, retail, and services	$8.75M	Sutter Hill Ventures, Morado Ventures & 5 others	70/100
5th	Verifone 1981, Alpharetta (United States), Acquired	Provider of end-to-end payment solutions for retail, fuel, and hospitality	-	Trinity Capital, Rotating Boulder Fund & 7 others	66/100
6th	JetPay 2011, Carrollton (United States), Acquired	Payment processor	$18.3M	Flexpoint Ford	62/100
7th	Celero Commerce 2018, Nashville (United States), Acquired	Cloud-based business management software provider for SMBs	$8.4M	LLR Partners, Comvest Partners	62/100
8th	Crane Payment Innovations 2013, Philadelphia (United States), Funding Raised	Integrated payment tech solutions for diverse markets, driving efficiency and growth	-	VantEdge Partners	54/100
9th	Union PoS 2009, Austin (United States), Series B	PoS suite for bars	$22M	Clerisy, Union Grove Venture Partners & 11 others	53/100
10th	TRAY 2013, Scottsdale (United States), Seed	Offers POS solutions for the restaurants and service industry	$2M	RiverPark Ventures, Greycroft & 6 others	52/100