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TrialPay - About the company

TrialPay is an acqui-hired company based in Mountain View (United States), founded in 2006 by Alex Rampell, Terry Angelos and Eddie Lim. It operates as a Targeted Promotions. TrialPay has raised $55.8M in funding. The company has 381 active competitors, including 37 funded and 62 that have exited. Its top competitors include companies like Verve, OpenWeb and GumGum.

Company Details

TrialPay is a US based provider of alternative payment platform, placing targeted promotions around transactions. It has two broad offerings: Monetization Solutions and Acquisition Solutions. Monetization solutions help customers advertise their offers and subscriptions via channels like ''offer wall'', action-based rewards and native integration of offers in games and apps. Acquisition Solutions allow customers to advertise their products in form of HD videos for apps, in-app placements of products and action-based rewards. Their system is used by merchants to provide users with free trials in exchange for participating in deals from their advertising partners. It has over 500 million users in over 180 countries. TrialPay has been acquired by Visa in a deal announced in February 2015. Terms of the deal are undisclosed and it is expected to close in Q3 2015.
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Key Metrics
Founded Year
2006
Location
Mountain View, United States
Stage
Acqui-Hired
Total Funding
$55.8M in 3 rounds
Latest Funding Round
Ranked
Employee Count
10 as on Jul 31, 2026
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TrialPay's funding and investors

TrialPay has raised a total funding of $55.8M over 3 rounds. Its first funding round was on Dec 13, 2006. Its latest funding round was a Series C round on Jan 31, 2012 for $*****. 6 investors participated in its latest round. TrialPay has 15 institutional investors.

Here is the list of recent funding rounds of TrialPay:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jan 31, 2012
4479784
Series C
9096759
9041411
7419269
5096637
Feb 20, 2008
9571605
Series B
4771433
1113018
3126662
Dec 13, 2006
9103742
Series A
9593879
4454663
1566359
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TrialPay's founders and board of directors

Founder? Claim Profile
The founders of TrialPay are Alex Rampell, Terry Angelos and Eddie Lim.
Here are the details of TrialPay's key team members:

TrialPay's employee count trend

TrialPay has 10 employees as of Jul 26. Here is TrialPay's employee count trend over the years:
Employee count trend for TrialPay
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TrialPay's Competitors and alternates

Top competitors of TrialPay include Verve, OpenWeb and GumGum. Here is the list of Top 10 competitors of TrialPay, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Verve
Verve
2005, New York City (United States), Acquired
Provider of privacy first omni channel advertising platform
$263M
72/100
2nd
Logo for OpenWeb
OpenWeb
2012, New York City (United States), Series F
Provider of cross device ad network
$393M
66/100
3rd
Logo for GumGum
GumGum
2007, Santa Monica (United States), Series E
Advertisement management platform for businesses
$134M
65/100
4th
Logo for Wunderkind
Wunderkind
2010, New York City (United States), Acquired
Adnetwork and performance marketing platform
$156M
63/100
5th
Logo for MediaAlpha
MediaAlpha
2010, Redmond (United States), Public
Provider of ad network solutions
-
63/100
6th
Logo for Affinity
Affinity
1996, San Francisco (United States), Acquired
AdTech solutions provider, pioneering new frontiers for publishers and advertisers
$60M
59/100
7th
Logo for The Arena Group
The Arena Group
2011, New York City (United States), Public
Platform offering ad network software
-
58/100
8th
Logo for EX.CO
EX.CO
2012, New York City (United States), Series C
Content management platform
$69.2M
55/100
9th
Logo for OneTag
OneTag
2015, Manhattan (United States), Acquired
Provider of ad network
-
-
55/100
10th
Logo for Payforward
Payforward
2013, Santa Clarita (United States), Series C
Healthcare benefits platform driving better member experiences through technology and support
$32.2M
54/100
18th
Logo for TrialPay
TrialPay
2006, Mountain View (United States), Acqui-Hired
Targeted Promotions
$55.8M
46/100
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TrialPay's Investments and acquisitions

TrialPay has made no investments or acquisitions yet.

Reports related to TrialPay

Here is the latest report on TrialPay's sector:

News related to TrialPay

•
The Business Journals•TrialPay, Index Ventures, Atomico
•
The Business Journals•TrialPay, Greylock Partners, Visa, T. Rowe Price and 3 others
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