When was TrueStart Coffee founded?

TrueStart Coffee was founded in 2015 and raised its 1st funding round 9 years after it was founded.

Where is TrueStart Coffee located?

TrueStart Coffee is headquartered in Bristol, United Kingdom. It is registered at TRUE HOUSE,29 BUCKINGHAM GATE,LONDON,UNITED KINGDOM,SW1E 6NF.

Who is the current CEO of TrueStart Coffee?

Helena Hills of TrueStart Coffee. They have also founded 1 company.

How many employees does TrueStart Coffee have?

As of Apr 30, 2026, the latest employee count at TrueStart Coffee is 21.

Is TrueStart Coffee a funded company?

TrueStart Coffee is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on May 23, 2024.

When was the latest funding round of TrueStart Coffee?

TrueStart Coffee's latest funding was a $***** Series A round on Jan 29, 2026, with participation from 2 investors.

What is the annual revenue of TrueStart Coffee?

Annual revenue of TrueStart Coffee is £2.37M as on Mar 31, 2025.

Where does TrueStart Coffee rank among its competitors?

TrueStart Coffee ranks 3rd amongst 182 active competitors, of which 27 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was TrueStart Coffee, which secured an undisclosed amount in Jan, 2026.

Who are the top competitors of TrueStart Coffee?

TrueStart Coffee's top competitors include Myherbalife, Auric and High Brew Coffee. Among them, TrueStart Coffee secured the most recent funding round in January, 2026.

TrueStart Coffee - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Provider of specialty coffee, emphasizing health benefits and sustainable practices. The company offers various coffee products, including instant coffee, coffee bags, beans, and ground coffee, with varying caffeine levels to cater to diverse preferences. A focus on quality is maintained through hyper-selective sourcing, air-roasting, and independent lab testing for purity and consistent caffeine release. The business model incorporates a commitment to environmental sustainability, operating as a carbon-negative and B-Corp certified entity.

Website: www.truestartcoffee.com/
Social
Email ID: *****@truestartcoffee.com
Registered Address: TRUE HOUSE,29 BUCKINGHAM GATE,LONDON,UNITED KINGDOM,SW1E 6NF

Key Metrics

Founded Year

2015

Location

Bristol, United Kingdom

Stage

Series A

Latest Funding Round

Series A, Jan 29, 2026, $*****

Investors

JamJar Investments & 2 more

Ranked

3^rd among 182 active competitors

Annual Revenue

£2.37M as on Mar 31, 2025

Employee Count

21 as on Apr 30, 2026

Similar Companies

Myherbalife & 243 more

View TrueStart Coffee's full profile

TrueStart Coffee is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TRUESTART LIMITED CIN: 8610030 , United Kingdom, Active	Jul 14, 2013	$3.02M (As on Mar 31, 2025)	4 (As on Mar 31, 2025)

TrueStart Coffee has raised funding over 2 rounds. Its first funding round was on May 23, 2024. Its latest funding round was a Series A round on Jan 29, 2026 for $*****. 2 investors participated in its latest round. TrueStart Coffee has 3 institutional investors.

Here is the list of recent funding rounds of TrueStart Coffee:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 29, 2026	6583693	Series A	4437330	1590667	2967022	7188068
May 23, 2024	4110983	Conventional Debt	1057899	8915490	2279183	SWIG Finance

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View details of TrueStart Coffee's funding rounds and investors

The founders of TrueStart Coffee are Helena Hills and Simon Hills. Helena Hills is the CEO of TrueStart Coffee.

Here are the details of TrueStart Coffee's key team members:

Helena Hills: Co-Founder & CEO of TrueStart Coffee.
Contact Info: 1 email address
Simon Hills: Co-Founder of TrueStart Coffee.
Contact Info: 1 email address

View details of TrueStart Coffee's Founder profiles and Board Members

TrueStart Coffee's employee count trend

TrueStart Coffee has 21 employees as of Apr 26. Here is TrueStart Coffee's employee count trend over the years:

Employee count trend for TrueStart Coffee

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Top competitors of TrueStart Coffee include Myherbalife, Auric and High Brew Coffee. Here is the list of Top 10 competitors of TrueStart Coffee, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Myherbalife 1999, Los Angeles (United States), Acquired	Provider of nutritional products and weight-management programs	-	-	59/100
2nd	Auric 2017, Delhi (India), Seed	Manufacturer & brands of ayurvedic nutrition drinks	$6.42M	Venture Catalysts, Cactus Venture Partners ... & 57 others	53/100
3rd	TrueStart Coffee 2015, Bristol (United Kingdom), Series A	Provider of specialty coffee, emphasizing health benefits and sustainable practices	-	JamJar Investments, DLF Venture & 1 others	53/100
4th	High Brew Coffee 2013, Austin (United States), Acquired	Ready-to-drink cold brew coffee for natural energy and convenience	$48.4M	CAVU Consumer Partners, BIGR Ventures & 7 others	52/100
5th	Emergen-C 1972, Lake Forest (United States), Acquired	Manufacturer of dietary supplements focused on immune support	-	-	51/100
6th	First Day 2019, Austin (United States), Unfunded	Provider of gummy multivitamins for adults and kids	-	-	48/100
7th	Four Sigmatic 2012, Los Angeles (United States), Series A	Mushroom coffee brand	$5.38M	Able Partners, AF Ventures & 2 others	46/100
8th	Commonwealth Joe Coffee Roasters 2012, Arlington (United States), Seed	Coffee brand	$3.13M	Hammerstone Capital, Stroud Companies & 2 others	45/100
9th	Minor Figures 2014, London (United Kingdom), Series A	Coffee brand	$217K	Green Monday, Danone Manifesto Ventures	43/100
10th	Wandering Bear Coffee 2014, New York City (United States), Series A	Brand of ready to drink coffee	$29.1M	AF Ventures, M3 Ventures & 2 others	41/100