Where is Upright located?

Upright is headquartered in Tel Aviv, Israel.

How many employees does Upright have?

As of Apr 30, 2026, the latest employee count at Upright is 7.

Is Upright a funded company?

Upright is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Upright rank among its competitors?

Upright ranks 2nd amongst 57 active competitors, of which 8 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Team Elysium, which secured an undisclosed amount in Jan, 2024.

Who are the top competitors of Upright?

Upright's top competitors include Zikto, SmartPosture and APDM. Among them, Team Elysium secured the most recent funding round in January, 2024.

Upright - 2026 Company Profile, Team, Funding & Competitors

Q: Is Upright an acquired company?

Upright got acquired by DarioHealth on Jan 27, 2021.

Company Details

Developer of posture correction devices and mobile applications. It designs and manufactures wearable devices that provide real-time feedback to users on their posture. A companion mobile application offers personalized training plans, progress tracking, and additional support features to help users improve and maintain correct posture. The devices utilize biofeedback technology to promote lasting changes in posture habits.

Website: www.uprightpose.com/
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Key Metrics

Founded Year

2012

Location

Tel Aviv, Israel

Stage

Acquired

Investors

Gal Ventures

Ranked

2^nd among 57 active competitors

Employee Count

7 as on Apr 30, 2026

Similar Companies

Zikto & 65 more

Exit Details

Acquired by DarioHealth (Jan 27, 2021)

View Upright's full profile

Upright got acquired by DarioHealth on Jan 27, 2021 at an acquisition amount of $*****.

Click here to take a look at Upright's acquisition in detail

Upright is a funded company. Upright has 1 institutional investor.

View details of Upright's funding rounds and investors

The founders of Upright is Oded Cohen.

Here are the details of Upright's key team members:

Oded Cohen: Co-Founder & CEO of Upright. They serve on the board of 1 company.

View details of Upright's Founder profiles and Board Members

Upright's employee count trend

Upright has 7 employees as of Apr 26. Here is Upright's employee count trend over the years:

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Top competitors of Upright include Zikto, SmartPosture and APDM. Here is the list of Top 10 competitors of Upright, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zikto 2014, Los Angeles (United States), Seed	Haptic feedback for fitness	$1M	Shinhan Futures Lab, Industrial Bank of Korea ... & 1 others	45/100
2nd	Upright 2012, Tel Aviv (Israel), Acquired	Developer of posture correction devices and mobile applications	-	Gal Ventures	41/100
3rd	SmartPosture 2017, St. Louis (United States), Unfunded	Provider of an app-based solution for body posture	-	-	38/100
4th	APDM 2007, Portland (United States), Acquired	Wearable sensors that can track body movements	-	Cascadia Venture Forum, HHS	35/100
5th	Posture Protector 2015, Miami (United States), Unfunded	Provider of app for posture monitoring	-	-	34/100
6th	SpineWise 2021, Ghent (Belgium), Seed	Internet first brand offering behavior management devices	$57.9K	imec.istart, Birdhouse	31/100
7th	Team Elysium 2017, Seoul (South Korea), Seed	Provider of musculoskeletal diagnosis devices for body-posture measurements	-	Strong Ventures, Evergreen Investment Partners ... & 2 others	30/100
8th	Spiqi 2015, Jaipur (India), Unfunded	Wearable for posture management	-	-	30/100
9th	Senbodi 2010, Redmond (United States), Unfunded	Velocity Based Training solutions for strength training, weightlifting, and athletic performance	-	-	27/100
10th	obVus Solutions 2014, Los Angeles (United States), Unfunded	Provider of wearable devices for posture corrections	-	-	27/100