When was Upwardli founded?

Upwardli was founded in 2021 and raised its 1st funding round 2 years after it was founded.

Where is Upwardli located?

Upwardli is headquartered in Seattle, United States.

How many employees does Upwardli have?

As of Mar 31, 2026, the latest employee count at Upwardli is 19.

Is Upwardli a funded company?

Upwardli is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 02, 2023.

When was the latest funding round of Upwardli?

Upwardli's latest funding was a $***** Seed round on Nov 07, 2025, with participation from 6 investors.

Where does Upwardli rank among its competitors?

Upwardli ranks 7th amongst 21 active competitors, of which 8 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Mine, which secured $14M in Jan, 2026.

Who are the top competitors of Upwardli?

Upwardli's top competitors include Happy Money, Kikoff and Possible. Among them, Mine secured the most recent funding round in January, 2026.

Upwardli - 2026 Company Profile, Team, Funding & Competitors

Upwardli is a seed company based in Seattle (United States), founded in 2021 by Aaron Gregory. It operates as an Online comparison platform for financial services. Upwardli has raised $12M in funding from Dundee Venture Capital and Breakwater Ventures. The company has 21 active competitors, including 8 funded and 1 that has exited. Its top competitors include companies like Happy Money, Kikoff and Possible.

Company Details

Online comparison platform for financial services. It offers a credit-building and loan comparison platform. Its platform also features a blog with resources and tools to help people grow their credit scores. It mainly caters to immigrant customers.

Website: www.upwardli.com/
Social
Email ID: *****@upwardli.com

Key Metrics

Founded Year

2021

Location

Seattle, United States

Stage

Seed

Total Funding

$12M in 2 rounds

Latest Funding Round

Seed, Nov 07, 2025, $*****

Investors

Dundee Venture Capital & 10 more

Ranked

7^th among 21 active competitors

Employee Count

19 as on Mar 31, 2026

Similar Companies

Happy Money & 23 more

View Upwardli's full profile

Upwardli has raised a total funding of $12M over 2 rounds. Its first funding round was on Feb 02, 2023. Its latest funding round was a Seed round on Nov 07, 2025 for $*****. 6 investors participated in its latest round. Upwardli has 11 institutional investors.

Here is the list of recent funding rounds of Upwardli:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 07, 2025	1467858	Seed	5291651	7625917	4406720	3649441
Feb 02, 2023	2873512	Seed	9192849	1374040	Dundee Venture Capital	Techstars & 5 more

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View details of Upwardli's funding rounds and investors

The founders of Upwardli is Aaron Gregory.

Here are the details of Upwardli's key team members:

Aaron Gregory: Co-Founder & CMO of Upwardli.
Contact Info: 1 email address

View details of Upwardli's Founder profiles and Board Members

Upwardli's employee count trend

Upwardli has 19 employees as of Mar 26. Here is Upwardli's employee count trend over the years:

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Top competitors of Upwardli include Happy Money, Kikoff and Possible. Here is the list of Top 10 competitors of Upwardli, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Happy Money 2009, Torrance (United States), Series E	Financial planning company offering personal loans	$342M	CMFG Ventures, Anthemis Group & 18 others	77/100
2nd	Kikoff 2011, San Francisco (United States), Series B	Online platform for credit builder loans	$42.5M	Lightspeed Venture Partners, Portage & 10 others	68/100
3rd	Possible 2017, Las Vegas (United States), Series B	Provider of financial technology offering loan and credit building services	$49.6M	Union Square Ventures, Canvas Ventures & 13 others	65/100
4th	Mine 2021, New York City (United States), Series A	Modern personal finance app and credit-building platform	$32.5M	Kleiner Perkins, SV Angel & 10 others	63/100
5th	Self 2015, Austin (United States), Series E	Online marketplace for credit builder loans	$127M	Altos Ventures Management, Silverton Partners ... & 14 others	60/100
6th	MeetAva 2017, Rancho Santa Margarita (United States), Seed	Online platform for credit builder loans	$15M	Burst Capital, Firebolt Ventures & 8 others	55/100
7th	Upwardli 2021, Seattle (United States), Seed	Online comparison platform for financial services	$12M	Dundee Venture Capital, Cascade Seed Fund ... & 9 others	53/100
8th	Aura 2012, San Francisco (United States), Series D	Online credit-building loans platform	$83.4M	Revolution Ventures, FJ Labs & 25 others	51/100
9th	Kovo Credit 2019, Beaverton (United States), Unfunded	Credit building and management platform	-	-	36/100
10th	Sparrow Card Beaverton (United States), Unfunded	Provider of credit cards designed for building personal financial history	-	-	33/100