When was VelvetCase founded?

VelvetCase was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is VelvetCase located?

VelvetCase is headquartered in Mumbai, India. It is registered at F-162, FIRST FLOOR, SHREE ASHTAVINAYAK CHS LTD, CTS NO 195A, OLD D N NAGAR ROAD, ANDHERI, WEST, Mumbai City, MUMBAI, Maharashtra, India, 400053.

Who is the current CEO of VelvetCase?

Kapil Rameshkumar Hetamsaria of VelvetCase. They are also angel investors in 4 startups, including .

Which legal entities is VelvetCase associated with?

VelvetCase is associated with BODHI BRANDS PRIVATE LIMITED.

How many employees does VelvetCase have?

As of Apr 30, 2026, the latest employee count at VelvetCase is 19.

Is VelvetCase a funded company?

VelvetCase is a funded company, having raised a total of $2.73M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 03, 2014.

How much is VelvetCase worth?

The last known valuation of VelvetCase was $***** as of Apr 22, 2018.

When was the latest funding round of VelvetCase?

VelvetCase's latest funding was a $***** Seed round on Apr 22, 2018, with participation from 19 investors.

What is the annual revenue of VelvetCase?

Annual revenue of VelvetCase is less than ₹10 Cr as on Mar 31, 2025

Where does VelvetCase rank among its competitors?

VelvetCase ranks 2nd amongst 18 active competitors, only 1 of which is funded. VelvetCase, which secured $146K in Apr, 2018.

Who are the top competitors of VelvetCase?

VelvetCase's top competitors include AKS Jewels, Diamondere and Mirakin. Among them, VelvetCase secured the most recent funding round in April, 2018.

VelvetCase - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet first brand offering customized precious jewelry. The product catalog includes rings, bangles, necklaces, chains, earrings, and much more. It also provides 3D-printed models of jewelry. It also provides modern, and contemporary designs of jewelry.

Website: velvetcase.com
Social
Email ID: *****@velvetcase.com
Phone Number: +91 **********
Registered Address: F-162, FIRST FLOOR, SHREE ASHTAVINAYAK CHS LTD, CTS NO 195A, OLD D N NAGAR ROAD, ANDHERI, WEST, Mumbai City, MUMBAI, Maharashtra, India, 400053

Key Metrics

Founded Year

2013

Location

Mumbai, India

Stage

Deadpooled

Total Funding

$2.73M in 3 rounds

Latest Funding Round

Seed, Apr 22, 2018, $*****

Last Known Valuation

$***** as on Apr 22, 2018

Investors

Shah Capital & 79 more

Ranked

2^nd among 18 active competitors

Annual Revenue

0 - ₹10 Cr as on Mar 31, 2025

Employee Count

19 as on Apr 30, 2026

Similar Companies

Isharya & 151 more

View VelvetCase's full profile

VelvetCase is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
BODHI BRANDS PRIVATE LIMITED CIN: U36100MH2012PTC229948 , India, Active	Apr 19, 2012	0 - ₹10 Cr (As on Mar 31, 2025)	2 (As on Mar 31, 2018)

VelvetCase has raised a total funding of $2.73M over 3 rounds. Its first funding round was on Nov 03, 2014. Its latest funding round was a Seed round on Apr 22, 2018 for $*****. 19 investors participated in its latest round. VelvetCase has 20 institutional investors and 60 angel investors.

Here is the list of recent funding rounds of VelvetCase:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 22, 2018	9709498	Seed	8199124	1173289	4638909	1098552
Mar 11, 2016	3125584	Seed	7483158	6471314	9721892	3one4 Capital & 22 more
Nov 03, 2014	6864473	Seed	1205259	6790460	Shah Capital	Abirami Balakrishnan & 50 more

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View details of VelvetCase's funding rounds and investors

The founders of VelvetCase are Kapil Rameshkumar Hetamsaria and Runit Kishor Shah.

Here are the details of VelvetCase's key team members:

Kapil Rameshkumar Hetamsaria: Founder & CEO of VelvetCase. They are also an angel investor in 4 startups and serve on the boards of 2 companies.
Runit Kishor Shah: Co-founder & COO of VelvetCase. They are also an angel investor in 1 startup.

VelvetCase's Board of Directors

VelvetCase's board has 3 active members. Kapil Rameshkumar Hetamsaria and Raghavan Kayar Srinivasan are part of team and Nirmaladevi Rameshkumar Hetamsaria is independent board member.

Here is the list of VelvetCase's board of directors:

Name	Type	Representing	Status	Duration
Kapil Rameshkumar Hetamsaria	Team	-	Current	14y 3m
oddotwm	Investor	-	Past	1y 8m
ytradrx	Independent board member	-	Past	8y 7m

View details of VelvetCase's Founder profiles and Board Members

VelvetCase's employee count trend

VelvetCase has 19 employees as of Apr 26. Here is VelvetCase's employee count trend over the years:

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Top competitors of VelvetCase include AKS Jewels, Diamondere and Mirakin. Here is the list of Top 10 competitors of VelvetCase, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AKS Jewels 2006, Mumbai (India), Unfunded	Online platform offering handcrafted diamond jewelry	-	-	40/100
2nd	VelvetCase 2013, Mumbai (India), Deadpooled	Internet first brand offering customized precious jewelry	$2.73M	Tola Capital, Shah Capital & 78 others	37/100
3rd	Diamondere 2012, Concord (United States), Unfunded	Online platform offering custom jewelry	-	-	34/100
4th	Mirakin 2015, Delhi (India), Unfunded	Online retailer of 3D printed, custom made private label jewellery	-	-	31/100
5th	Ornativa 2014, Hyderabad (India), Seed	Online brand of fast fashion jewelry	$71.2K	Spark10, ShopClues & 13 others	30/100
6th	Rossia Jewel 2014, India, Unfunded	Internet first brand offering customized handcrafted precious jewelry	-	-	27/100
7th	Zinarya 2015, Pune (India), Unfunded	Algorithmic Modelled 3D Printed Jewelry	-	-	25/100
8th	AuTiC 2023, Surat (India), Unfunded	Online fashion brand offering multi-category luxury fashion accessories	-	-	24/100
9th	SRS Jewelkon 2012, Mumbai (India), Unfunded	3D printer for manufacturing jewellery	-	-	24/100
10th	Excellent Crafts 2008, Delhi (India), Unfunded	Online platform offering handmade jewelry items	-	-	24/100