When was Ritual founded?

Ritual was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Ritual located?

Ritual is headquartered in Los Angeles, United States. It is registered at Culver City, California.

How many employees does Ritual have?

As of Mar 31, 2026, the latest employee count at Ritual is 233.

Is Ritual a funded company?

Ritual is a funded company, having raised a total of $40.3M across 4 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on May 10, 2016.

When was the latest funding round of Ritual?

Ritual's latest funding was a $***** Series B round on Feb 05, 2019, with participation from 3 investors.

Where does Ritual rank among its competitors?

Ritual ranks 1st amongst 412 active competitors, of which 21 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Bloom Nutrition, which secured an undisclosed amount in Sep, 2025.

Who are the top competitors of Ritual?

Ritual's top competitors include Bloom Nutrition, Balchem and Vitacost.com. Among them, Bloom Nutrition secured the most recent funding round in September, 2025.

Ritual - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufactures vitamin supplements using encapsulation technology. The company uses its proprietary encapsulation technology to develop multivitamins that are better absorbed and work in the cells. It offers Essential for Women which is formulated to work best in the body to improve skin, mood, energy, and anti-aging.

Website: ritual.com
Social
Email ID: *****@ritual.com
Registered Address: Culver City, California

Key Metrics

Founded Year

2015

Location

Los Angeles, United States

Stage

Series B

Total Funding

$40.3M in 4 rounds

Latest Funding Round

Series B, Feb 05, 2019, $*****

Investors

Founders Fund & 10 more

Ranked

1^st among 412 active competitors

Employee Count

233 as on Mar 31, 2026

Similar Companies

Supply6 & 459 more

View Ritual's full profile

Ritual is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NATALS, INC. CIN: 473745080 , United States, Active	Dec 26, 999	-	120 (As on Dec 31, 2024)	-

Ritual has raised a total funding of $40.3M over 4 rounds. Its first funding round was on May 10, 2016. Its latest funding round was a Series B round on Feb 05, 2019 for $*****. 3 investors participated in its latest round. Ritual has 10 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Ritual:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 05, 2019	9943170	Series B	1532590	5031281	4161580	2193025
Aug 01, 2017	6743061	Series A	5344348	2682702	2256958	Forerunner Ventures & 2 more
Oct 19, 2016	6674231	Seed	5869260	3711772	6109519	Forerunner Ventures & 4 more

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View details of Ritual's funding rounds and investors

Ritual's Board of Directors

Ritual's board has 2 active members. Kirsten Green and Katerina Schneider are independent board members.

Here is the list of Ritual's board of directors:

Name	Type	Representing	Status	Duration
Kirsten Green	Independent board member	-	Current	9y 8m
pzeccdp	Independent board member	-	Current	9y 2m

Ritual's employee count trend

Ritual has 233 employees as of Mar 26. Here is Ritual's employee count trend over the years:

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Top competitors of Ritual include Bloom Nutrition, Balchem and Vitacost.com. Here is the list of Top 10 competitors of Ritual, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Ritual 2015, Los Angeles (United States), Series B	Manufactures vitamin supplements using encapsulation technology	$40.3M	Plus Capital, GingerBread Capital & 9 others	61/100
2nd	Bloom Nutrition 2019, Venice (United States), Series C	Provider of health and wellness nutritional supplements	$90M	Nutrabolt, Amberstone & 1 others	60/100
3rd	Balchem 1967, New Hampton (United States), Public	Manufacturer of nutraceutical ingredients for human and animal nutrition products	-	-	60/100
4th	Vitacost.com 1994, Boca Raton (United States), Acquired	Online retailer for health and wellness products	$34.8M	Great Hill Partners, Bryant Stibel	59/100
5th	Nature's Way 1968, Green Bay (United States), Unfunded	Nature-inspired wellness products: vitamins, supplements, herbs, and probiotics	-	-	56/100
6th	Immunotec 1996, Vaudreuil Dorion (Canada), Late Stage	Manufactures nutritional supplements and skin care products	-	Nexxus Capital	56/100
7th	Ace Blend 2018, Mumbai (India), Seed	Manufacturer of plant protein powders and functional health supplement blends	$4.48M	Fireside Ventures, Please See Advisory & 14 others	53/100
8th	What’s Up Wellness 2020, Gurugram (India), Seed	Online platform for the purchase of wellness supplements	$3.78M	Unilever Ventures, Twenty Nine Capital Partners ... & 17 others	51/100
9th	Biogena 2004, Austria, Seed	Manufacturer of micronutrient supplements, including vitamins, minerals, and plant substances	$2.23M	Invesdor, TAUROS Capital	50/100
10th	Miduty 2020, Jalandhar (India), Unfunded	Provider of nutraceutical supplements and online health consultations	-	-	49/100