When was Ritual founded?

Ritual was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Ritual located?

Ritual is headquartered in Los Angeles, United States. It is registered at Culver City, California.

How many employees does Ritual have?

As of Dec 31, 2022, Ritual has 126 employees, reflecting a 18% year-over-year growth in headcount.

Is Ritual a funded company?

Ritual is a funded company, having raised a total of $40.3M across 4 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on May 10, 2016.

When was the latest funding round of Ritual?

Ritual's latest funding was a $***** Series B round on Feb 05, 2019, with participation from 3 investors. Its primary sector is Nutraceuticals Tech. In United States, the Nutraceuticals Tech sector has seen $104M in funding in 2026 to date.

Where does Ritual rank among its competitors?

Ritual ranks 2nd amongst 412 active competitors, of which 22 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Bright LifeCare, which secured $480K in Jan, 2026.

Who are the top competitors of Ritual?

Ritual's top competitors include Supply6, Bloom Nutrition and Balchem. Among them, Bright LifeCare secured the most recent funding round in January, 2026.

Ritual - 2026 Company Profile, Team, Funding & Competitors

Ritual is a series B company based in Los Angeles (United States), founded in 2015. It operates as a Manufactures vitamin supplements using encapsulation technology. Ritual has raised $40.3M in funding from Founders Fund and Norwest. The company has 412 active competitors, including 22 funded and 29 that have exited. Its top competitors include companies like Supply6, Bloom Nutrition and Balchem.

Company Details

Manufactures vitamin supplements using encapsulation technology. The company uses its proprietary encapsulation technology to develop multivitamins that are better absorbed and work in the cells. It offers Essential for Women which is formulated to work best in the body to improve skin, mood, energy, and anti-aging.

Website: ritual.com
Social
Email ID: *****@ritual.com
Registered Address: Culver City, California

Key Metrics

Founded Year

2015

Location

Los Angeles, United States

Stage

Series B

Total Funding

$40.3M in 4 rounds

Latest Funding Round

Series B, Feb 05, 2019, $*****

Investors

Founders Fund & 10 more

Ranked

2^nd among 412 active competitors

Employee Count

126 as on Dec 31, 2022

Similar Companies

Supply6 & 459 more

View Ritual's full profile

Ritual is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NATALS, INC. CIN: 473745080 , United States, Active	Dec 26, 999	-	120 (As on Dec 31, 2024)	-

Ritual has raised a total funding of $40.3M over 4 rounds. Its first funding round was on May 10, 2016. Its latest funding round was a Series B round on Feb 05, 2019 for $*****. 3 investors participated in its latest round. Ritual has 10 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Ritual:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 05, 2019	6076811	Series B	6785371	3362972	9647263	4727169
Aug 01, 2017	2750573	Series A	1508991	2149239	2639741	Forerunner Ventures & 2 more
Oct 19, 2016	3306963	Seed	4178873	4711566	3056677	Forerunner Ventures & 4 more

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View details of Ritual's funding rounds and investors

Here are the details of Ritual's key team members:

Ritual's Board of Directors

Ritual's board has 2 active members. Kirsten Green and Katerina Schneider are independent board members.

Here is the list of Ritual's board of directors:

Name	Type	Representing	Status	Duration
Kirsten Green	Independent board member	-	Current	9y 8m
zwaem{q	Independent board member	-	Current	4y 2m

View details of Ritual's Founder profiles and Board Members

Ritual's employee count trend

Ritual has 126 employees as of Dec 22. The total employee count is 18.0% more than what it was in Dec 21. Here is Ritual's employee count trend over the years:

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Top competitors of Ritual include Supply6, Bloom Nutrition and Balchem. Here is the list of Top 10 competitors of Ritual, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Supply6 2019, Bengaluru (India), Seed	Provider of dietary supplements to address nutritional deficiencies	$2.44M	Magehold, indiacxofund.com & 57 others	64/100
2nd	Ritual 2015, Los Angeles (United States), Series B	Manufactures vitamin supplements using encapsulation technology	$40.3M	Plus Capital, GingerBread Capital & 9 others	64/100
3rd	Bloom Nutrition 2019, Venice (United States), Series C	Provider of health and wellness nutritional supplements	$90M	Nutrabolt, Amberstone & 1 others	60/100
4th	Balchem 1967, New Hampton (United States), Public	Manufacturer of nutraceutical ingredients for human and animal nutrition products	-	-	57/100
5th	Nature's Way 1968, Green Bay (United States), Unfunded	Nature-inspired wellness products: vitamins, supplements, herbs, and probiotics	-	-	56/100
6th	Immunotec 1996, Vaudreuil Dorion (Canada), Late Stage	Manufactures nutritional supplements and skin care products	-	Nexxus Capital	56/100
7th	Vitacost.com 1994, Boca Raton (United States), Acquired	Online retailer for health and wellness products	$34.8M	Great Hill Partners, Bryant Stibel	55/100
8th	Bright LifeCare 2011, Gurugram (India), Series H	Manufacturer of nutritional supplements and health and wellness products	$229M	Peak XV Partners, Kae Capital & 42 others	51/100
9th	What’s Up Wellness 2020, Gurugram (India), Seed	Online platform for the purchase of wellness supplements	$3.78M	Unilever Ventures, Twenty Nine Capital Partners ... & 17 others	51/100
10th	Miduty 2020, Jalandhar (India), Unfunded	Provider of nutraceutical supplements and online health consultations	-	-	49/100