When was Ritual founded?

Ritual was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Ritual located?

Ritual is headquartered in Los Angeles, United States. It is registered at Culver City, California.

How many employees does Ritual have?

As of Aug 31, 2026, the latest employee count at Ritual is 238.

Is Ritual a funded company?

Ritual is a funded company, having raised a total of $40.3M across 4 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on May 10, 2016.

When was the latest funding round of Ritual?

Ritual's latest funding was a $***** Series B round on Feb 05, 2019, with participation from 3 investors.

Where does Ritual rank among its competitors?

Ritual ranks 14th amongst 441 active competitors, of which 23 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Bloom Nutrition, which secured an undisclosed amount in Sep, 2025.

Who are the top competitors of Ritual?

Ritual's top competitors include SmartyPants Vitamins, Bloom Nutrition and Balchem. Among them, Bloom Nutrition secured the most recent funding round in September, 2025.

Ritual - 2026 Company Profile, Team, Funding & Competitors

Company Details

Manufactures vitamin supplements using encapsulation technology. The company uses its proprietary encapsulation technology to develop multivitamins that are better absorbed and work in the cells. It offers Essential for Women which is formulated to work best in the body to improve skin, mood, energy, and anti-aging.

Website: ritual.com
Social
Email ID: *****@ritual.com
Registered Address: Culver City, California

Key Metrics

Founded Year

2015

Location

Los Angeles, United States

Stage

Series B

Total Funding

$40.3M in 4 rounds

Latest Funding Round

Series B, Feb 05, 2019, $*****

Investors

Founders Fund & 10 more

Ranked

14^th among 441 active competitors

Employee Count

238 as on Aug 31, 2026

Similar Companies

SmartyPants Vitamins & 488 more

View Ritual's full profile

Ritual is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
NATALS, INC. CIN: 473745080 , United States, Active	Dec 26, 999	-	120 (As on Dec 31, 2024)	-

Ritual has raised a total funding of $40.3M over 4 rounds. Its first funding round was on May 10, 2016. Its latest funding round was a Series B round on Feb 05, 2019 for $*****. 3 investors participated in its latest round. Ritual has 10 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Ritual:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 05, 2019	6788328	Series B	6372218	3383827	3021531	8277319
Aug 01, 2017	3574716	Series A	1707004	5455977	1114426	Forerunner Ventures & 2 more
Oct 19, 2016	8037143	Seed	7840017	2588852	3272628	Forerunner Ventures & 4 more

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View details of Ritual's funding rounds and investors

Ritual's Board of Directors

Ritual's board has 2 active members. Kirsten Green and Katerina Schneider are independent board members.

Here is the list of Ritual's board of directors:

Name	Type	Representing	Status	Duration
Kirsten Green	Independent board member	-	Current	10y 1m
vtydoto	Independent board member	-	Current	7y 4m

Ritual's employee count trend

Ritual has 238 employees as of Aug 26. Here is Ritual's employee count trend over the years:

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Top competitors of Ritual include SmartyPants Vitamins, Bloom Nutrition and Balchem. Here is the list of Top 10 competitors of Ritual, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SmartyPants Vitamins 2011, Los Angeles (United States), Acquired	Manufacturer & distributor of nutrition based gummy	$24.4M	Balance Point Capital, North Castle Partners ... & 6 others	69/100
2nd	Bloom Nutrition 2019, Venice (United States), Series C	Provider of health and wellness nutritional supplements	$90M	Nutrabolt, Asto Consumer Partners & 3 others	62/100
3rd	Balchem 1967, New Hampton (United States), Public	Manufacturer of nutraceutical ingredients for human and animal nutrition products	-	-	60/100
4th	Vitacost.com 1994, Boca Raton (United States), Acquired	Online retailer for health and wellness products	$34.8M	Great Hill Partners, Bryant Stibel	59/100
5th	Immunotec 1996, Vaudreuil Dorion (Canada), Late Stage	Manufactures nutritional supplements and skin care products	-	Nexxus Capital	58/100
6th	Ace Blend 2018, Mumbai (India), Seed	Manufacturer of plant protein powders and functional health supplement blends	$4.48M	Fireside Ventures, Please See Advisory & 14 others	57/100
7th	Nature's Way 1968, Green Bay (United States), Unfunded	Nature-inspired wellness products: vitamins, supplements, herbs, and probiotics	-	-	56/100
8th	Life Extension 1980, Fort Lauderdale (United States), Funding Raised	Science-based vitamins, supplements, and lab tests for optimal health	-	-	55/100
9th	The Good Bug 2022, Mumbai (India), Series B	Provider of personalised synbiotic supplements and fermented products for gut health	$20.6M	Fireside Ventures, Sai Global India Fund & 9 others	55/100
10th	Dr.Morepen 2001, Delhi (India), Unfunded	Remote healthcare monitoring devices	-	-	54/100
14th	Ritual 2015, Los Angeles (United States), Series B	Manufactures vitamin supplements using encapsulation technology	$40.3M	Forerunner Ventures, Norwest & 9 others	50/100