Ritual - About the company
Ritual is a series B company based in Los Angeles (United States), founded in 2015. It operates as a Manufactures vitamin supplements using encapsulation technology. Ritual has raised $40.3M in funding from Founders Fund and Norwest. The company has 426 active competitors, including 21 funded and 30 that have exited. Its top competitors include companies like SmartyPants Vitamins, Bloom Nutrition and Balchem.
Company Details
Manufactures vitamin supplements using encapsulation technology. The company uses its proprietary encapsulation technology to develop multivitamins that are better absorbed and work in the cells. It offers Essential for Women which is formulated to work best in the body to improve skin, mood, energy, and anti-aging.
- Website
- ritual.com
- Social
- Email ID
- *****@ritual.com
- Registered Address
- Culver City, California
Key Metrics
Founded Year
2015
Location
Los Angeles, United States
Stage
Series B
Total Funding
$40.3M in 4 rounds
Latest Funding Round
Investors
Ranked
3rd among 426 active competitors
Employee Count
240 as on May 31, 2026
Similar Companies
Legal entities associated with Ritual
Ritual is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
NATALS, INC. CIN: 473745080 , United States, Active | Dec 26, 999 | - | 120 (As on Dec 31, 2024) | - |
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Ritual's funding and investors
Ritual has raised a total funding of $40.3M over 4 rounds. Its first funding round was on May 10, 2016. Its latest funding round was a Series B round on Feb 05, 2019 for $*****. 3 investors participated in its latest round. Ritual has 10 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Ritual:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 05, 2019 | 2580026 | Series B | 8196687 | 1487980 | 4667400 | 2720963 |
Aug 01, 2017 | 4811911 | Series A | 5809923 | 3376279 | 5666267 | |
Oct 19, 2016 | 1145508 | Seed | 3722937 | 4424584 | 1285240 |
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Ritual's founders and board of directors
Founder? Claim ProfileRitual's Board of Directors
Ritual's board has 2 active members. Kirsten Green and Katerina Schneider are independent board members.Here is the list of Ritual's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 9y 11m | |
kqzjnzi | Independent board member | - | Current | 8y 2m |
Ritual's employee count trend
Ritual has 240 employees as of May 26. Here is Ritual's employee count trend over the years:
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Ritual's Competitors and alternates
Top competitors of Ritual include SmartyPants Vitamins, Bloom Nutrition and Balchem. Here is the list of Top 10 competitors of Ritual, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  SmartyPants Vitamins 2011, Los Angeles (United States), Acquired | Manufacturer & distributor of nutrition based gummy | $24.4M | 69/100 | |
2nd |  Bloom Nutrition 2019, Venice (United States), Series C | Provider of health and wellness nutritional supplements | $90M | 62/100 | |
3rd | Ritual 2015, Los Angeles (United States), Series B | Manufactures vitamin supplements using encapsulation technology | $40.3M | 61/100 | |
4th | Balchem 1967, New Hampton (United States), Public | Manufacturer of nutraceutical ingredients for human and animal nutrition products | - | - | 60/100 |
5th |  Vitacost.com 1994, Boca Raton (United States), Acquired | Online retailer for health and wellness products | $34.8M | 59/100 | |
6th | Manufactures nutritional supplements and skin care products | - | 57/100 | ||
7th |  Nature's Way 1968, Green Bay (United States), Unfunded | Nature-inspired wellness products: vitamins, supplements, herbs, and probiotics | - | - | 56/100 |
8th | Life Extension 1980, Fort Lauderdale (United States), Funding Raised | Science-based vitamins, supplements, and lab tests for optimal health | - | - | 55/100 |
9th | Dr.Morepen 2001, Delhi (India), Unfunded | Remote healthcare monitoring devices | - | - | 54/100 |
10th | Manufacturer of plant protein powders and functional health supplement blends | $4.48M | 53/100 |
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Ritual's Investments and acquisitions
Ritual has made no investments or acquisitions yet.
Reports related to Ritual
Here is the latest report on Ritual's geography:
News related to Ritual
Filter this listMedia has covered Ritual for 1 event in last 1 year, It was about company updates.
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Photon Raises $9M to Expand Access to Text-Based PrescriptionsHIT Consultant•Aug 16, 2024•Notation, Flare Capital Partners, Floating Point, G1 Ventures and 7 others
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Decentralized AI computing platform Ritual completes US$25 million in financing, led by ArcetypePANews•Nov 08, 2023•Ritual, Archetype, Accomplice, Robvc and 4 others
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Ritual Enters Beauty-From-Within Market with HyaCera SupplementNutraceuticals World•May 02, 2023•Ritual
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