When was Vitality founded?

Vitality was founded in 1946 and raised its 1st funding round 61 years after it was founded.

Where is Vitality located?

Vitality is headquartered in Vancouver, Canada.

How many employees does Vitality have?

As of Jul 31, 2026, the latest employee count at Vitality is 11.

Is Vitality a funded company?

Vitality is a funded company, having raised an undisclosed amount across 5 funding rounds to date. The company's 1st funding round was a $***** Post IPO round, raised on Sep 14, 2007.

When was the latest funding round of Vitality?

Vitality's latest funding was a $***** Post IPO round on Mar 17, 2021, with participation from 0 investor. Its primary sector is Nutraceuticals Tech. Globally, the Nutraceuticals Tech sector has seen $294M in funding in 2026 to date.

Where does Vitality rank among its competitors?

Vitality ranks 2nd amongst 17 active competitors, of which 2 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was BIOVIT, which secured $2.01M in Sep, 2024.

Who are the top competitors of Vitality?

Vitality's top competitors include Kingdomway, Black Girl Vitamins and Divi's Nutraceuticals. Among them, BIOVIT secured the most recent funding round in September, 2024.

Vitality - 2026 Company Profile, Funding & Competitors

Vitality is a public company based in Vancouver (Canada), founded in 1946. It operates as a Manufacturing and marketing a range of vitamin and mineral supplements. Vitality has raised an undisclosed amount in funding. The company has 17 active competitors, including 2 funded and 5 that have exited. Its top competitors include companies like Kingdomway, Black Girl Vitamins and Divi's Nutraceuticals.

Company Details

Manufacturing and marketing a range of vitamin and mineral supplements. It has a portfolio of 5 products which include super multi+, b complete + c, digest+, relax+ and power iron + organic spirulina.

Website: vitality.ca
Social
Email ID: *****@vitality.ca

Key Metrics

Founded Year

1946

Location

Vancouver, Canada

Stage

Public

Latest Funding Round

Post IPO, Mar 17, 2021, $*****

Investors

Consolidated Firstfund Capital

Ranked

2^nd among 17 active competitors

Employee Count

11 as on Jul 31, 2026

Similar Companies

Kingdomway & 24 more

Exit Details

Public

View Vitality's full profile

Vitality got listed on Aug 01, 1996.

Click here to take a look at Vitality's IPO in detail

Vitality has raised funding over 5 rounds. Its first funding round was on Sep 14, 2007. Vitality has 1 institutional investor.

Here is the list of recent funding rounds of Vitality:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 17, 2021	4733283	Post IPO	7939197	9935160	3757799	3907989
Sep 23, 2020	5422259	Post IPO	2974498	3878349	5086880	8458296
Apr 10, 2019	2406750	Post IPO	5462660	7117014	8981436	4254377

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View details of Vitality's funding rounds and investors

Vitality's employee count trend

Vitality has 11 employees as of Jul 26. Here is Vitality's employee count trend over the years:

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Top competitors of Vitality include Kingdomway, Black Girl Vitamins and Divi's Nutraceuticals. Here is the list of Top 10 competitors of Vitality, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Kingdomway 1997, Xiamen (China), Public	Manufactures nutraceutical ingredients	-	-	46/100
2nd	Vitality 1946, Vancouver (Canada), Public	Manufacturing and marketing a range of vitamin and mineral supplements	-	Consolidated Firstfund Capital	45/100
3rd	Black Girl Vitamins 2021, Chicago (United States), Unfunded	Internet first brand offering multiple vitamin products	-	-	44/100
4th	Divi's Nutraceuticals 1990, Hyderabad (India), Unfunded	Manufacturer of carotenoid and vitamin ingredients	-	-	41/100
5th	Natto Pharma 2004, Oslo (Norway), Acquired	Manufactures patented vitamin k2 ingredient	-	-	36/100
6th	Kappa Bioscience 2006, Oslo (Norway), Acquired	Provider of nutraceutical and vitamin ingredients	-	Kistefos, Verdane	36/100
7th	AudiaCare 2017, Glen Gardner (United States), Seed	Manufacturer of vitamin, protein and organic products	$359K	-	32/100
8th	Simpson Industries Carson (United States), Acquired	Contract manufacturer of supplements	-	-	30/100
9th	Pura Vida Health 2017, Farmingdale (United States), Unfunded	Provider of vitamins containing nutrient supplements	-	-	29/100
10th	BIOVIT 2023, Swansea (United Kingdom), Seed	Provider of natural science-backed vitamin and mineral ingredients	$2.01M	Innovate UK, SFC Capital	27/100