When was Vitamin Well founded?

Vitamin Well was founded in 2008 and raised its 1st funding round 16 years after it was founded.

Where is Vitamin Well located?

Vitamin Well is headquartered in Stockholm, Sweden. It is registered at 72, Njalsgade, København S, 2300.

Who is the current CEO of Vitamin Well?

Jonas Pettersson of Vitamin Well.

How many employees does Vitamin Well have?

As of May 31, 2026, the latest employee count at Vitamin Well is 892.

Is Vitamin Well a funded company?

Vitamin Well is a funded company, having raised a total of $***** in its 1st and only funding round, a PE round on Aug 06, 2024.

When was the latest funding round of Vitamin Well?

Vitamin Well's latest funding was a $***** PE round on Aug 06, 2024, with participation from 1 investor.

Where does Vitamin Well rank among its competitors?

Vitamin Well ranks 4th amongst 1954 active competitors, of which 31 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Vitamin Well, which secured an undisclosed amount in Aug, 2024.

Who are the top competitors of Vitamin Well?

Vitamin Well's top competitors include Fermenta Biotech, Bulletproof and Nature's Sunshine. Among them, Vitamin Well secured the most recent funding round in August, 2024.

Vitamin Well - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Manufacturer of vitamin-enhanced beverages. It offers a healthier alternative to traditional sodas and juices, providing low-calorie, sugar-free, and sports-focused options. The beverages are enriched with vitamins and minerals, striking a balance between functionality and taste. Product lines include Original, Sport, and Zero variations.

Website: vitaminwell.com
Social
Email ID: *****@vitaminwell.com
Phone Number: +46 **********
Registered Address: 72, Njalsgade, København S, 2300

Key Metrics

Founded Year

2008

Location

Stockholm, Sweden

Stage

Acquired

Latest Funding Round

PE, Aug 06, 2024, $*****

Investors

Cinven & 1 more

Ranked

4^th among 1954 active competitors

Employee Count

892 as on May 31, 2026

Similar Companies

Fermenta Biotech & 1877 more

Exit Details

Acquired by Bridgepoint Group (Nov 25, 2016)

View Vitamin Well's full profile

Vitamin Well is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Vitamin Well Danmark ApS CIN: 35654321 , Denmark, Active	Jan 30, 2014	-	-
VITAMIN WELL DANMARK ApS CIN: 33503946 , Denmark, Deadpooled	Feb 22, 2011	-	-

Vitamin Well got acquired by Bridgepoint Group on Nov 25, 2016.

Click here to take a look at Vitamin Well's acquisition in detail

Vitamin Well has raised funding over 1 round. Its latest funding round was a PE round on Aug 06, 2024 for $*****. 1 investor participated in its latest round. Vitamin Well has 2 institutional investors.

Here is the list of recent funding rounds of Vitamin Well:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 06, 2024	5618850	PE	6681908	2281828	9990870	9497929

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View details of Vitamin Well's funding rounds and investors

The founders of Vitamin Well is Jonas Pettersson.

Here are the details of Vitamin Well's key team members:

Jonas Pettersson: Co-Founder & CEO of Vitamin Well.

View details of Vitamin Well's Founder profiles and Board Members

Vitamin Well's employee count trend

Vitamin Well has 892 employees as of May 26. Here is Vitamin Well's employee count trend over the years:

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Top competitors of Vitamin Well include Fermenta Biotech, Bulletproof and Nature's Sunshine. Here is the list of Top 10 competitors of Vitamin Well, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Fermenta Biotech 1986, Thane (India), Public	Manufacturer of Vitamin D3, enzymes, and environmental solutions	-	InvAscent, Evolvence Equity Partners & 14 others	63/100
2nd	Bulletproof 2013, Seattle (United States), Acquired	Retailer of coffee, supplements, MCT oil, mix-ins, collagen, and protein bars	$43.9M	CAVU Consumer Partners, Trinity Ventures & 7 others	60/100
3rd	Nature's Sunshine 1972, Lehi (United States), Public	Provider of all-natural dietary supplements and cleansing programs	-	KEB Enterprises	55/100
4th	Vitamin Well 2008, Stockholm (Sweden), Acquired	Manufacturer of vitamin-enhanced beverages	-	Bridgepoint Capital, Cinven	55/100
5th	Wonderbelly 2021, Austin (United States), Acquired	Manufacturer of digestive health products for heartburn and indigestion	$15.4M	BrandProject, Slow Ventures & 8 others	53/100
6th	Tablets India 1938, Chennai (India), Early Stage	Manufacturer of probiotic supplements amino acids and gastrointestinal lavage products	$282K	RSJK Project Consultancy, Wood Bird Marketing ... & 41 others	52/100
7th	MaryRuth Organics 2014, Los Angeles (United States), Seed	Manufacturer of liquid and gummy vitamins	-	Butterfly Equity, CFT Capital Partners	52/100
8th	Megafood 1973, Manchester (United States), Acquired	Manufacturer of plant-based vitamins and supplements	$7.58M	GED Capital, 2x Consumer Products Growth Partners ... & 1 others	50/100
9th	Betterbeing 1993, Salt Lake City (United States), Acquired	Manufacturer and distributor of natural health and wellness products	-	Snapdragon Capital Partners, Churchill Asset Management ... & 2 others	50/100
10th	Viactiv 2012, Greenwich (United States), Acquired	Manufacturer of calcium and omega-3 supplements in chewable and gummy forms	-	-	49/100