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Vypr - About the company

Vypr is a series B company based in Manchester (United Kingdom), founded in 2013 by Ben Davies. It operates as a Provider of a platform for product and consumer intelligence solutions. Vypr has raised $13.9M in funding from YFM Equity Partners. The company has 886 active competitors, including 138 funded and 60 that have exited. Its top competitors include companies like Ai Palette, Faraday and Black Swan Data.

Company Details

Provider of a platform for product and consumer intelligence solutions. It offers tools for understanding consumer behavior and preferences related to product development. The platform facilitates concept testing, brand tracking, and audience segmentation. It provides insights into consumer feedback on product features, branding, and pricing. The platform also offers data quality measures and expert support for users.
Social
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Phone Number
+44 **********
Part Of
Key Metrics
Founded Year
2013
Location
Manchester, United Kingdom
Stage
Series B
Total Funding
$13.9M in 4 rounds
Latest Funding Round
Ranked
Employee Count
69 as on Mar 31, 2025
Investment & Acquisitions
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Vypr's funding and investors

Vypr has raised a total funding of $13.9M over 4 rounds. Its first funding round was on Sep 24, 2015. Its latest funding round was a Series B round on Apr 07, 2025 for $*****. 1 investor participated in its latest round. Vypr has 4 institutional investors and 26 angel investors.

Here is the list of recent funding rounds of Vypr:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Apr 07, 2025
2102158
Series B
2852069
5098139
5072266
4917118
Oct 31, 2022
6652280
Series B
3660581
6927113
1508258
3297269
Jan 11, 2021
7673593
Series A
1313551
2166630
2797482
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Vypr's founders and board of directors

Founder? Claim Profile
The founders of Vypr is Ben Davies.
Here are the details of Vypr's key team members:

Vypr's employee count trend

Vypr has 69 employees as of Mar 25. The total employee count is 44.0% more than what it was in Mar 24. Here is Vypr's employee count trend over the years:
Employee count trend for Vypr
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Vypr's Competitors and alternates

Top competitors of Vypr include Ai Palette, Faraday and Black Swan Data. Here is the list of Top 10 competitors of Vypr, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Ai Palette
Ai Palette
2018, Singapore (Singapore), Acquired
AI-powered platform for CPG innovation, trend discovery, and product development
$12.7M
71/100
2nd
Logo for Faraday
Faraday
2012, Burlington (United States), Series A
AI-based platform providing consumer insights to enterprises
$12M
69/100
3rd
Logo for Black Swan Data
Black Swan Data
2011, London (United Kingdom), Acquired
Online data analytics platform
$26.5M
68/100
4th
Logo for Cint
Cint
1998, Stockholm (Sweden), Acquired
Market research platform
$26.4M
66/100
5th
Logo for Vypr
Vypr
2013, Manchester (United Kingdom), Series B
Provider of a platform for product and consumer intelligence solutions
$13.9M
66/100
6th
Logo for NielsenIQ
NielsenIQ
1923, Chicago (United States), Public
Provider of market measurement, consumer behavior insights, and brand analytics
-
-
66/100
7th
Logo for Kognitiv
Kognitiv
2009, Waterloo (Canada), Acquired
Provider of loyalty program services
$35M
65/100
8th
Logo for ABEJA
ABEJA
2012, Minato City (Japan), Public
Provider of digital platforms, AI solutions, and DX support services
$45.5M
64/100
9th
Logo for QualSights
QualSights
2017, Chicago (United States), Series A
AI based visual qualitative research tool to generate consumer insights
$7.73M
63/100
10th
Logo for Affinity Solutions
Affinity Solutions
2005, New York City (United States), Series B
Provider of consumer purchase insights and card-linked engagement solutions
$68.5M
63/100
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Vypr's Investments and acquisitions

Vypr has a total of 1 investment in Wooshii. Vypr has not made any acquisitions as of now.

Reports related to Vypr

Here is the latest report on Vypr's sector:

News related to Vypr

lockFilter this list
Media has covered Vypr for 1 event in last 1 year, It was about company updates.
•
Vypr extends platform in EuropeResearch Live•Dec 16, 2024•Vypr
•
Manchester market researcher expands to US marketProlific North•Sep 11, 2024•Vypr
•
Vypr takes consumer insights down underProlific North•Jul 23, 2024•Vypr
•
Marks and Spencer customer insight team taps Vypr VyPops video insights toolRetail Technology Innovation Hub•May 10, 2023•M&S, Vypr
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