When was White Rabbit founded?

White Rabbit was founded in 2015 and raised its 1st funding round 7 years after it was founded.

Where is White Rabbit located?

White Rabbit is headquartered in Oxford, United Kingdom. It is registered at UNIT 3 MONUMENT BUSINESS PARK,CHALGROVE,OXFORD,OXFORDSHIRE,ENGLAND,OX44 7RW.

How many employees does White Rabbit have?

As of Jan 31, 2025, the latest employee count at White Rabbit is 57.

Is White Rabbit a funded company?

White Rabbit is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on May 09, 2022.

When was the latest funding round of White Rabbit?

White Rabbit's latest funding was a $***** Seed round on May 09, 2022, with participation from 1 investor.

Where does White Rabbit rank among its competitors?

White Rabbit ranks 13th amongst 32 active competitors, of which 3 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was White Rabbit, which secured $1.36M in May, 2022.

Who are the top competitors of White Rabbit?

White Rabbit's top competitors include Chhajed Foods, Nairn’s and Bobby's Foods. Among them, White Rabbit secured the most recent funding round in May, 2022.

White Rabbit - 2026 Company Profile, Team, Funding & Competitors

White Rabbit is a seed company based in Oxford (United Kingdom), founded in 2015 by Nick Croft-Simon and Matteo Ferrari. It operates as a Manufacturer of gluten free pizza and Italian inspired food products. White Rabbit has raised $1.36M in funding. The company has 32 active competitors, including 3 funded and 5 that have exited. Its top competitors include companies like Chhajed Foods, Nairn’s and Bobby's Foods.

Company Details

Manufacturer of gluten free pizza and Italian inspired food products. The business produces a range of items including sourdough pizza, focaccia, gnocchi, and tiramisu using traditional recipes. These food products are processed in a dedicated facility to ensure gluten free standards. Distributed through retail channels, the inventory provides meal options for individuals seeking specific dietary alternatives to conventional wheat based Italian dishes.

Website: www.whiterabbitpizza.co.uk/
Social
Email ID: *****@whiterabbitpizza.co.uk
Registered Address: UNIT 3 MONUMENT BUSINESS PARK,CHALGROVE,OXFORD,OXFORDSHIRE,ENGLAND,OX44 7RW

Key Metrics

Founded Year

2015

Location

Oxford, United Kingdom

Stage

Seed

Total Funding

$1.36M in 1 round

Latest Funding Round

Seed, May 09, 2022, $*****

Investors

Guinness Global Investors

Ranked

13^th among 32 active competitors

Employee Count

57 as on Jan 31, 2025

Similar Companies

Panera Bread & 566 more

View White Rabbit's full profile

White Rabbit is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
THE WHITE RABBIT PIZZA CO. LIMITED CIN: 9398865 , United Kingdom, Active	Jan 20, 2015	-	57 (As on Jan 31, 2025)

White Rabbit has raised a total funding of $1.36M over 1 round. Its latest funding round was a Seed round on May 09, 2022 for $*****. 1 investor participated in its latest round. White Rabbit has 1 institutional investor.

Here is the list of recent funding rounds of White Rabbit:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 09, 2022	4860830	Seed	4825314	9684874	7575015	8467415

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View details of White Rabbit's funding rounds and investors

The founders of White Rabbit are Nick Croft-Simon and Matteo Ferrari.

Here are the details of White Rabbit's key team members:

Nick Croft-Simon: Co-Founder of White Rabbit.
Matteo Ferrari: Co-Founder of White Rabbit.

View details of White Rabbit's Founder profiles and Board Members

White Rabbit's employee count trend

White Rabbit has 57 employees as of Jan 25. The total employee count is 7.0% lower than what it was in Jan 24. Here is White Rabbit's employee count trend over the years:

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Top competitors of White Rabbit include Chhajed Foods, Nairn’s and Bobby's Foods. Here is the list of Top 10 competitors of White Rabbit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Chhajed Foods 1979, Ahmedabad (India), Early Stage	Manufacturer of ready-to-fry snack pellets and ready-to-boil pastas	$4.7M	Sheetal Securities, Gujarat Venture Finance ... & 45 others	42/100
2nd	Nairn’s 1896, Edinburgh (United Kingdom), Unfunded	Internet-first brand offering gluten-free snacks	-	-	42/100
3rd	Bobby's Foods 1972, Bromsgrove (United Kingdom), Acquired	Provider of various sweets, snacks, cakes, and related baked goods	-	-	41/100
4th	Baxters 1868, Edinburgh (United Kingdom), Funding Raised	Brand of soups, preserves, condiments, beetroot, chutneys ad sweet potato	-	Alter Ego Capital	36/100
5th	Diet Chef 2008, Newbridge (United Kingdom), Series A	Provider of calorie controlled pre prepared meals for weight management	$4.5M	Piper, LendingCrowd	32/100
6th	SYMINGTON'S 1827, Leeds (United Kingdom), Acquired	Convenience food company	-	-	31/100
7th	Gazebo Cuisine 1989, United Kingdom, Unfunded	Company offering a range of handcrafted food products, including curries, samosas, and bhajis	-	-	30/100
8th	Salad Central 2018, Preston (United Kingdom), Funding Raised	Brand of salad, poke, ramen, soups, ciabattas and wraps	-	-	28/100
9th	Freshasia Foods 2008, Kent (United Kingdom), Unfunded	Brand that specializes in producing home-inspired oriental food products	-	-	27/100
10th	Aunt Bessie’s 2000, Kingston upon Hull (United Kingdom), Acquired	Snacks brand	-	William Jackson Food Group	27/100
13th	White Rabbit 2015, Oxford (United Kingdom), Seed	Manufacturer of gluten free pizza and Italian inspired food products	$1.36M	Guinness Global Investors	24/100