When was Wootric founded?

Wootric was founded in 2013 and raised its 1st funding round 3 years after it was founded.

Where is Wootric located?

Wootric is headquartered in San Francisco, United States.

How many employees does Wootric have?

As of May 31, 2026, the latest employee count at Wootric is 1.

Is Wootric a funded company?

Wootric is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Apr 19, 2016.

When was the latest funding round of Wootric?

Wootric's latest funding was a $***** Series A round on Apr 19, 2016, with participation from 2 investors. Its primary sector is Customer Success Management. In United States, the Customer Success Management sector has seen $596M in funding in 2026 to date.

Where does Wootric rank among its competitors?

Wootric ranks 70th amongst 351 active competitors, of which 69 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Outset, which secured $30M in Dec, 2025.

Who are the top competitors of Wootric?

Wootric's top competitors include User Testing, PostHog and dscout. Among them, Outset secured the most recent funding round in December, 2025.

Wootric - 2026 Company Profile, Team, Funding & Competitors

Wootric is an acquired company based in San Francisco (United States), founded in 2013 by Deepa Subramanian. It operates as a Provider of customer experience management software and feedback platform. Wootric has raised $2.6M in funding from Cloud Apps Capital Partners. The company has 351 active competitors, including 69 funded and 32 that have exited. Its top competitors include companies like User Testing, PostHog and dscout.

Company Details

Provider of customer experience management software and feedback platform. It offers tools to collect and analyze customer feedback, using metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform provides real-time insights into customer sentiment and identifies areas for improvement. It integrates with existing CRM systems, enabling automated follow-up and data enrichment. The software helps businesses make data-driven decisions to improve customer retention, engagement, and advocacy. It offers various features to support different teams within an organization, from customer support to product development and executive leadership.

Website: wootric.com
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Key Metrics

Founded Year

2013

Location

San Francisco, United States

Stage

Acquired

Total Funding

$2.6M in 1 round

Latest Funding Round

Series A, Apr 19, 2016, $*****

Investors

Cloud Apps Capital Partners & 6 more

Ranked

70^th among 351 active competitors

Employee Count

1 as on May 31, 2026

Similar Companies

User Testing & 532 more

Exit Details

Acquired by InMoment (Jan 06, 2021)

View Wootric's full profile

Wootric is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Wootric, Inc. CIN: 473350214 , United States, Active	Feb 26, 2015	-	1 (As on Dec 31, 2021)	-

Wootric got acquired by InMoment on Jan 06, 2021.

Click here to take a look at Wootric's acquisition in detail

Wootric has raised a total funding of $2.6M over 1 round. Its latest funding round was a Series A round on Apr 19, 2016 for $*****. 2 investors participated in its latest round. Wootric has 7 institutional investors.

Here is the list of recent funding rounds of Wootric:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 19, 2016	1945312	Series A	4963386	7416139	8958808	6835861

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View details of Wootric's funding rounds and investors

The founders of Wootric is Deepa Subramanian.

Here are the details of Wootric's key team members:

Deepa Subramanian: Co-Founder of Wootric.
Contact Info: 1 email address

View details of Wootric's Founder profiles and Board Members

Wootric's employee count trend

Wootric has 1 employees as of May 26. Here is Wootric's employee count trend over the years:

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Top competitors of Wootric include User Testing, PostHog and dscout. Here is the list of Top 10 competitors of Wootric, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	80/100
2nd	PostHog 2020, San Francisco (United States), Series E	Cloud based product analytics tools	$194M	Peak XV Partners, Y Combinator & 13 others	68/100
3rd	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
4th	Mixpanel 2009, San Francisco (United States), Series C	Provides product analytics software for product teams	$277M	Andreessen Horowitz, Bain Capital & 9 others	65/100
5th	Outset 2022, San Francisco (United States), Series B	Platform offering AI enabled product lifecycle management solution	$51.3M	8VC, Radical Ventures & 11 others	62/100
6th	unitQ 2018, San Mateo (United States), Series B	Cloud and AI based user feedback analytics platform	$41M	Gradient Ventures, Accel & 6 others	60/100
7th	Enterpret 2020, San Francisco (United States), Series A	Provider of an AI platform unifying and understanding customer feedback	$25.1M	Canaan, Kleiner Perkins & 12 others	60/100
8th	BugHerd 2011, Yarraville (Australia), Series A	Provider of website feedback and bug tracking software for teams	$1.52M	Tank Stream Ventures, Starfish Ventures & 3 others	59/100
9th	SurveySparrow 2017, Palo Alto (United States), Seed	Platform offering cloud based customer experience management software	$1.42M	Prime Venture Partners	59/100
10th	Drift Technologies 2015, Boston (United States), Acquired	AI and cloud based lead generation chatbots for businesses	$107M	General Catalyst, Founder Collective & 13 others	58/100
70th	Wootric 2013, San Francisco (United States), Acquired	Provider of customer experience management software and feedback platform	$2.6M	Salesforce Ventures, Hone Capital & 5 others	34/100