XREAL - About the company
XREAL is a series D company based in Haidian (China), founded in 2017 by Bing Xiao, Chi Xu and Jordan Maron. It operates as a Provider of augmented reality smart glasses and immersive display technology. XREAL has raised $433M in funding from investors like Kuaishou Technology, Alibaba and Sequoia Capital, with a current valuation of $1B. The company has 156 active competitors, including 43 funded and 9 that have exited. Its top competitors include companies like RealWear, Magic Leap and Lucyd.
Sectors and market segments that XREAL operate in
XREAL serves in the High Tech, Retail, Internet of Things - Industry Applications market segments.The primary business model of XREAL are:Company Details
Provider of augmented reality smart glasses and immersive display technology. It develops AR glasses and companion systems that enable users to view, interact with, and transform 2D digital content into 3D and spatial environments. It includes AR eyewear, connectivity hubs, and supporting software that allow seamless integration with apps, media, and gaming platforms. These solutions are designed for entertainment, productivity, and extended reality use cases, enabling portable, high-quality immersive viewing experiences across multiple devices and environments.
- Website
- www.xreal.com/
- Social
- Email ID
- *****@xreal.com
- Phone Number
- +1 **********
- Registered Address
- L.A., California, USA.
Key Metrics
Founded Year
2017
Location
Haidian, China
Stage
Series D
Total Funding
$433M in 5 rounds
Latest Funding Round
Post Money Valuation
$1B as on Jan 08, 2026
Investors
Ranked
1st among 156 active competitors
Employee Count
168 as on May 31, 2026
Investment & Acquisitions
Legal entities associated with XREAL
XREAL is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
XREAL, INC. CIN: 5584113 , United States, Active | Aug 11, 2014 | - | - | - |
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XREAL's funding and investors
XREAL has raised a total funding of $433M over 5 rounds. Its first funding round was on Sep 04, 2020. XREAL has 19 institutional investors.
Here is the list of recent funding rounds of XREAL:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 08, 2026 | $100M | Series D | $1B | - | - | - |
May 16, 2025 | $27.7M | Series C | - | - | - | |
Jan 29, 2024 | $60M | Series C | $1B | - | - |
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XREAL's founders and board of directors
Founder? Claim ProfileHere are the details of XREAL's key team members:
- Bing Xiao: Co-Founder of XREAL and founder of 1 other company. Contact Info: 2 email addresses
- Chi Xu: Co-Founder & CEO of XREAL and founder of 1 other company. Contact Info: 2 email addresses
- Jordan Maron: Co-Founder of XREAL.
View details of XREAL's Founder profiles and Board Members
XREAL's employee count trend
XREAL has 168 employees as of May 26. Here is XREAL's employee count trend over the years:
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XREAL's Competitors and alternates
Top competitors of XREAL include RealWear, Magic Leap and Lucyd. Here is the list of Top 10 competitors of XREAL, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of augmented reality smart glasses and immersive display technology | $433M | 69/100 | ||
2nd |  RealWear 2016, Vancouver (United States), Series C | Manufacturer of AI-voice-powered smart glasses for frontline industrial workforces | $128M | 70/100 | |
3rd | Magic Leap 2011, Plantation (United States), Acquired | Provider of a head-mounted virtual retinal display to view augmented reality | $3.48B | 70/100 | |
4th | Lucyd 2017, Miami (United States), Public | Internet-first brand offering smart glasses and eyewear | $649K | 67/100 | |
5th | Vuzix 1997, Rochester (United States), Public | Provider of smart glasses for remote support and teleconferencing | - | 65/100 | |
6th | Avegant 2012, Belmont (United States), Series C | Develops hardware and software-based light field technology solutions | $81.7M | 57/100 | |
7th |  Bright Field of Vision 2014, Chaoyang (China), Series D | Provider of AI-powered smart glasses for multiple purposes | $48.3M | 57/100 | |
8th | LetinAR 2016, Seoul (South Korea), Series B | Developer of AR-based smart glasses | $41.7M | 56/100 | |
9th |  Rokid 2014, Redwood City (United States), Series C | Provider of artificial intelligence-based smart AR glasses | $5.58M | 56/100 | |
10th | Developer of AR glasses | $143M | 52/100 |
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XREAL's Investments and acquisitions
XREAL has a total of 1 investment in Quintar AI. XREAL has not made any acquisitions as of now.News related to XREAL
Filter this listMedia has covered XREAL for a total of 33 events in the last 1 year, 24 of them have been about company updates and 4 about partnerships.
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Xreal Unveils Aura Smart Glasses Powered by Android XR and SnapdragonSiliconAngle•Jun 16, 2026•XREAL
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XREAL Launches AR Glasses Sub-brand That Could Cause Another Trademark DisputeRoad to VR•May 26, 2026•XREAL
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XREAL's Android XR Glasses to Launch in 2026 with Early Developer Access9to5Google•May 19, 2026•XREAL
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ROG Xreal R1 AR Glasses Launch Date Set for Europe and North AmericaNotebookcheck Publishing GmbH•May 16, 2026•XREAL, ASUS
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Xreal’s Switch 2-ready Neo dock is canceled due to reliability and battery concerns.The Verge•Mar 13, 2026•XREAL
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XREAL Rolls out Automatic Real-time 3D Conversion Feature for Its AR GlassesRoad to VR•Jan 30, 2026•XREAL
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Xreal's Neo Power Bank Enhances AR Glasses Experience with Video PassthroughPhoneArena•Jan 21, 2026•XREAL
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