Where is Yard located?

Yard is headquartered in Cardiff, United Kingdom. It is registered at 23rd Floor, Capital Tower, Greyfriars Road, Cardiff, Wales, CF10 3AG.

Which legal entities is Yard associated with?

Yard is associated with YARD ASSOCIATES LIMITED and 1 other.

How many employees does Yard have?

As of Sep 30, 2026, the latest employee count at Yard is 48.

Where does Yard rank among its competitors?

Yard ranks 6133rd amongst 177059 active competitors, of which 801 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was AppsFlyer, which secured $400M in Aug, 2026.

Who are the top competitors of Yard?

Yard's top competitors include AppsFlyer, Branch and Singular. Among them, AppsFlyer secured the most recent funding round in August, 2026.

Yard - 2026 Company Profile, Team, Competitors & Financials

Yard is an acquired company based in Cardiff (United Kingdom), founded in 2006 by Ochiga Idoko, Fer Van Leeuwarden and Timur Baigarin. It operates as a Provider of marketing technology implementation and data analytics consulting services. The company has 177059 active competitors, including 801 funded and 7002 that have exited. Its top competitors include companies like AppsFlyer, Branch and Singular.

Company Details

Provider of marketing technology implementation and data analytics consulting services. The company offers expertise across multiple platforms, including Adobe, Google, Tealium, and Piano. Services include data collection, audience profiling, segmentation, and data strategy development. The company aims to drive personalized experiences through data-driven actions.

Website: weareyard.com
Social
Part Of
Registered Address: 23rd Floor, Capital Tower, Greyfriars Road, Cardiff, Wales, CF10 3AG

Key Metrics

Founded Year

2006

Location

Cardiff, United Kingdom

Stage

Acquired

Ranked

6133^rd among 177059 active competitors

Employee Count

48 as on Sep 30, 2026

Similar Companies

AppsFlyer & 387 more

Exit Details

Acquired by Koios (Jul 05, 2024)

View Yard's full profile

Yard is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
YARD ASSOCIATES LIMITED CIN: 5901256 , United Kingdom, Active		-	18 (As on Dec 31, 2024)
VISSCORE LIMITED CIN: 09185631 , United Kingdom, Active	Aug 20, 2014	-	3 (As on Jan 31, 2021)

Yard got acquired by Koios on Jul 05, 2024.

Click here to take a look at Yard's acquisition in detail

Yard has not raised any funding rounds yet.

The founders of Yard are Ochiga Idoko, Fer Van Leeuwarden and Timur Baigarin.

Here are the details of Yard's key team members:

Ochiga Idoko: Co-Founder Cto of Yard.
Fer Van Leeuwarden: Managing Director / Founder Yard FM of Yard.
Timur Baigarin: Founder of Yard.
Russell McAthy: Co-Founder & CEO of Yard.

View details of Yard's Founder profiles and Board Members

Yard's employee count trend

Yard has 48 employees as of Sep 26. Here is Yard's employee count trend over the years:

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Top competitors of Yard include AppsFlyer, Branch and Singular. Here is the list of Top 10 competitors of Yard, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppsFlyer 2011, San Francisco (United States), Series E	Provider of software for mobile attribution and marketing data analytics	$1.3B	Goldman Sachs, Salesforce Ventures & 23 others	78/100
2nd	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Founders Fund ... & 36 others	72/100
3rd	Singular 2014, Tel Aviv (Israel), Series B	Marketing analytics and attribution platform	$50M	TransLink Capital, Norwest & 9 others	71/100
4th	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	68/100
5th	Dentsu 1901, Tokyo (Japan), Public	Provider of integrated marketing, technology, and consulting services	-	El Toro Capital Management, Rocket Studio ... & 5 others	68/100
6th	Tinuiti 2004, New York City (United States), Series A	Provider of digital marketing services	$31.4M	New Mountain Capital, Mountaingate & 1 others	66/100
7th	WillowTree 2008, Charlottesville (United States), Acquired	Provider of digital design and development services	-	Insignia Capital Group, Boathouse Capital ... & 2 others	64/100
8th	RRD 1864, Chicago (United States), Acquired	Multi-channel platform for marketing business communication	-	Citi, JPMorgan Chase & 5 others	64/100
9th	Hubert Burda Media 1903, Munich (Germany), Funding Raised	Provider of solutions for global challenges through discussions among experts in science, technology, and art	-	Entertainment Media Ventures	63/100
10th	Jellyfish 2006, London (United Kingdom), Acquired	Provider of web design, content creation, digital marketing, and SEO services	$36.5M	Insight Partners, Wing Venture Capital & 5 others	63/100
6133rd	Yard 2006, Cardiff (United Kingdom), Acquired	Provider of marketing technology implementation and data analytics consulting services	-	-	27/100