Yoast - About the company
Yoast is an acquired company based in Wijchen (Netherlands), founded in 2010 by Joost de Valk. It operates as a SEO plugin for Wordpress. The company has 2639 active competitors, including 79 funded and 83 that have exited. Its top competitors include companies like Yext, Moz and Botify.
Company Details
Yoast offer SEO plugin for Wordpress. The plugin offers XML Sitemaps functionality and users can set canonical URLs to avoid duplicate content. Also offers title and meta description templating for branding and snippets in the search results.
- Website
- yoast.com
- Social
- Email ID
- *****@yoast.com
- Phone Number
- +31 **********
Key Metrics
Founded Year
2010
Location
Wijchen, Netherlands
Stage
Acquired
Ranked
71st among 2639 active competitors
Employee Count
11 - 50 as on Jul 01, 2024
Investment & Acquisitions
Exit Details
Acquired by Newfold Digital (Aug 12, 2021)
Yoast's acquisition details
Yoast got acquired by Newfold Digital on Aug 12, 2021.
Click here to take a look at Yoast's acquisition in detail
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Yoast's funding and investors
Yoast has not raised any funding rounds yet.
Yoast's founders and board of directors
Founder? Claim ProfileThe founders of Yoast is Joost de Valk.
Here are the details of Yoast's key team members:
- Joost de Valk: Founder of Yoast. They are also an angel investor in 2 startups.
View details of Yoast's Founder profiles and Board Members
Yoast's employee count trend
Yoast has 11 - 50 employees as of Jul 24. Here is Yoast's employee count trend over the years:
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Yoast's Competitors and alternates
Top competitors of Yoast include Yext, Moz and Botify. Here is the list of Top 10 competitors of Yoast, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Yext 2006, New York City (United States), Public | Provider of a platform for managing and optimizing brand visibility online | $116M | 80/100 | |
2nd | Moz 2004, Seattle (United States), Acquired | SEO software and tools empowering smarter marketing decisions and improved online visibility | $29.2M | 66/100 | |
3rd | Botify 2012, New York City (United States), Series C | Cloud based SEO analytics and reporting platform | $82.6M | 66/100 | |
4th |  Komi 2016, London (United Kingdom), Series A | Provider of tools for creators and brands to manage marketing | $17M | 66/100 | |
5th | BrightEdge 2007, San Mateo (United States), Series D | Search engine optimization tool for enterprises | $61.9M | 63/100 | |
6th | WordStream 2007, Boston (United States), Acquired | PPC and social Ads management software | $25.6M | 58/100 | |
7th | Mobilewalla 2008, New York City (United States), Series B | AI-based data management platform | $27.3M | 56/100 | |
8th | airSlate 2006, Brookline (United States), Series C | Provider of document workflow automation and marketing intelligence platform solutions | $185M | 55/100 | |
9th |  Curated For You 2022, Houston (United States), Seed | Platform offering customer intelligence for online businesses | $11.8M | 52/100 | |
10th | SE Ranking 2013, Palo Alto (United States), Unfunded | All-in-one SEO and AI visibility software for agencies, brands, and professionals | - | - | 52/100 |
71st |  Yoast 2010, Wijchen (Netherlands), Acquired | SEO plugin for Wordpress | - | - | 34/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Yoast's competitors? Click here to see the top ones
Yoast's Investments and acquisitions
Yoast has a total of 1 investment in Castos. Yoast has not made any acquisitions as of now.News related to Yoast
•
Yoast SEO Integrates Real-Time Content Optimization into Google DocsMarTech Series•Jun 26, 2025•Yoast
•
WordPress SEO Plugin Yoast Acquired by Newfold DigitalHostingJournalist•Aug 19, 2021•Yoast, Newfold Digital
•
Clearlake and Siris-Backed Newfold Digital Acquires Yoast to Help Customers Get Found OnlineMarTech Series•Aug 13, 2021•Newfold Digital, Siris Capital, Yoast
•
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