How many total Augmented Reality companies are there in Europe?

As of July 2026, Europe has 1364 active Augmented Reality companies.

How many Augmented Reality companies in Europe are funded?

As of July 2026, 415 companies have received funding in this sector.

What is the total funding raised by Augmented Reality companies in Europe?

Augmented Reality companies in Europe have collectively raised $2.31B in funding till date.

Which is the highest funded Augmented Reality company in Europe?

As of July 2026, Scandit has raised $273M in funding, highest among the funded Augmented Reality companies in Europe.

How many Augmented Reality unicorns are there in Europe?

Europe has produced 2 unicorns in the Augmented Reality sector till date.

List of 1,866 Augmented Reality Startups in Europe & Market Trends (Jul 2026)

Q: Who are the top investors in Augmented Reality companies in Europe?

The top investors in Augmented Reality companies in Europe by number of investments are Europa and EIC Fund.

The Augmented Reality sector in Europe comprises 1.87K companies, including 415 funded companies having collectively raised $2.31B in venture capital money and private equity. Out of these, 116 are Series A+ funded, and 2 have achieved unicorn status.

Augmented Reality sector in Europe has seen 55 acquisitions and 17 IPOs.

This sector includes augmented reality is the integration of computer-generated virtual scene with the user's view of the natural environment in real time. This enhanced version of reality can be viewed through specific devices.

Augmented Reality sector is also known as Mixed Reality or Blended Reality.

Includes companies manufacturing display devices to view AR content e.g. smart glasses, projector-based displays like HUDs, holographic projectors. Contains companies developing tools for interaction with AR content through natural gestures like hand gestures. Tools for AR development like depth sensors, engines to understand the environment, and AR content creation tools are also included. Comprises of companies using AR technology in different sectors for both consumer and enterprise applications in various fields like medical, industrial, retail. Companies developing custom augmented reality applications are also included. Excludes companies providing generic interaction tools such as controllers, generic gesture recognition systems. Also, excludes Virtual Reality specific device manufacturers and technology solutions providers.

Key Metrics

Total Companies

1.87K

Top Companies

Scandit, Blippar & more

Total Funding

$2.31B

Funded Companies

415

Series A+ Companies

116

Series C+ Companies

Unicorns Created

IPOs

Acquisitions

Also known as

Mixed Reality or Blended Reality

View complete details of this sector

There are 1,866 Augmented Reality startups in Europe which include Scandit, Blippar, Varjo, XYZ Reality, Basemark. Out of these, 415 startups are funded, with 116 having secured Series A+ funding, and 2 achieving unicorn status.

2026 has seen the creation of 2 Augmented Reality startups in Europe. Over the past 10 years, an average of 105 new companies have been launched annually. Notably, several of these startups have been founded by alumni of University of Cambridge, Aalto University and Cornell University.

1. Scandit

Developer of smart data capture platform for various industry applications. The platform offers barcode scanning, ID scanning, and shelf intelligence capabilities. It provides tools for barcode scanning, ID scanning, and smart label capture. The platform supports multiple frameworks and languages for developers. It offers solutions for retail, supply chain, healthcare, and other industries.

Key facts about Scandit

Founded Year: 2009
Location: Zurich (Switzerland)
Stage: Series D
Total Funding till date: $273M
Investors: Google Ventures, G2 Venture Partners and 15 Others
Latest Funding Round: Series D, Feb 09, 2022, $*****
Tracxn Score: 78/100 What is this?
Competitors Rank: 1 of 1,230 Competitors

2. Blippar

Provider of web-based tool for AR content creation. Blippar offers a WebAR SDK for creating AR content. Features include real-time SLAM tracking. Also offers a no-code platform. The company also offers AR consultation. Blippar has been recognized as one of the fastest-growing companies by CNN, Forbes, etc.

Key facts about Blippar

Founded Year: 2011
Location: London (United Kingdom)
Stage: Acquired
Total Funding till date: $141M
Investors: Khazanah Nasional Berhad, West Coast Capital and 11 Others
Latest Funding Round: Series D, Mar 23, 2021, $*****
Tracxn Score: 77/100 What is this?
Competitors Rank: 1 of 50 Competitors

View full list of companies in this sector

3. Varjo

Provider of virtual reality headsets. It enables users to experience virtual and augmented reality content and train, create and learn in superimposed or virtual environments. It caters to simulation, architecture, 3D model designing, medical, and other applications.

Key facts about Varjo

Founded Year: 2016
Location: Helsinki (Finland)
Stage: Series D
Total Funding till date: $149M
Investors: EQT, Foxconn Electronics and 26 Others
Latest Funding Round: Series D, Aug 25, 2025, $*****
Tracxn Score: 70/100 What is this?
Competitors Rank: 2 of 150 Competitors

4. XYZ Reality

Provider of cloud-based augmented reality software for construction professionals. Its offerings include 3D model viewing, engineering-grade 3D model, 3D site coordination system management, 3D model viewing, and analyzing, error management, construction rework management, and more.

Key facts about XYZ Reality

Founded Year: 2017
Location: London (United Kingdom)
Stage: Series A
Total Funding till date: $34.5M
Investors: Amadeus Capital, Octopus Ventures and 16 Others
Latest Funding Round: Series A, Jun 14, 2021, $*****
Tracxn Score: 64/100 What is this?
Competitors Rank: 6 of 2,785 Competitors

5. Basemark

Developer of software and tools for automotive augmented reality applications. The company provides a software suite for rapid augmented reality development and deployment. It offers services to support series production projects. The company's software addresses challenges of augmented reality in moving vehicles, including immersive overlays and motion sickness prevention.

Key facts about Basemark

Founded Year: 2015
Location: Helsinki (Finland)
Stage: Series B
Total Funding till date: $31.8M
Investors: ETF Partners, Businessfinland and 3 Others
Latest Funding Round: Series B, Apr 09, 2024, $*****
Tracxn Score: 61/100 What is this?
Competitors Rank: 1 of 338 Competitors

Access the full list of 1,866 Augmented Reality Startups in Europe

Companies founded year-on-year in the Augmented Reality sector in Europe

2 new startups have been founded so far in 2026 in the Augmented Reality sector in Europe. 221 Augmented Reality startups in Europe were founded in 2019 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	2
2025	7
2024	15
2023	32
2022	68
2021	91
2020	219
2019	221
2018	202
2017	201

Stage-wise distribution of Augmented Reality sector companies in Europe

Out of the total 1,866 Augmented Reality companies in Europe, 415 have secured funding. Among them, 116 have reached Series A or higher, and 86 to Series B or beyond.

Founded - 1,866

Funded - 415

Series A+ - 116

Series B+ - 86

Series C+ - 79

Company Stage	No. of companies
Founded	1,866
Funded	415
Series A+	116
Series B+	86
Series C+	79

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Total funding year-on-year in the Augmented Reality sector in Europe

The Augmented Reality sector in Europe saw a total funding of more than $2.06B in the last 10 years. The most amount of funding was in 2022 at more than $454M. There has been a total funding of $22.4M in 2026 till date.

Total Funding

Year	Total Funding
2026	$22.4M
2025	$87.4M
2024	$136M
2023	$208M
2022	$454M
2021	$336M
2020	$284M
2019	$96.9M
2018	$311M
2017	$124M

Recent Funding Rounds in Augmented Reality in Europe

In the year 2026, till May 2026, Augmented Reality companies in Europe have raised $22.4M in equity funding across 5 rounds. In the same period last year (i.e. till March 2025), Augmented Reality companies in Europe had raised $45.7M across 3 rounds. So, 2026 has seen a 50.97% drop in funding in Augmented Reality companies in Europe as compared to 2025.

Here are some recent, important funding rounds in Augmented Reality companies in Europe:

Company	Round Raised	Amount Raised	Funding Date	Investors
BeXReal	Seed	2907	May 12, 2026	-
Univrses	Seed	7511	Apr 29, 2026	Pirelli
Brilliance	Series A	8643	Apr 03, 2026	Cottonwood Technology Fund and 3 more
AlphaLum	Seed	5112	Jan 15, 2026	VSquared Ventures
vitrealab	Series A	8868	Jan 07, 2026	LIFTT and 7 more

See a more detailed list of funding rounds

Europa is the top investor in Augmented Reality companies in Europe based on number of companies invested.

Here are some top investors in Augmented Reality companies in Europe:

Investor	Location	Top Portfolio Companies
Europa	Belgium	Varjo, Basemark, Ultraleap and Augment
EIC Fund	Brussels (Belgium)	Varjo, Augment, Swave and EyeLights
Plug and Play Tech Center	Sunnyvale (United States)	ZEG and HMDrive
New Enterprise Associates	Menlo Park (United States)	Recce
Venture Kick	Schlieren (Switzerland)	Almer Technologies, CREAL, RosieReality and Insightness

See a more detailed list of investors

In the year 2026, till July 2026, 2 acquisitions happened in Augmented Reality sector in Europe. Last year, in 2025, a total of 4 acquisitions happened in Augmented Reality sector in Europe.

Here are some recent, important acquisitions in Augmented Reality sector in Europe:

Company	Acquisition Type	Acquisition Date	Acquirers
Lynx	Business Acquisition	Jul 17, 2026	EssilorLuxottica
Aryel	Business Acquisition	Mar 02, 2026	OneTag
Dispelix	Business Acquisition	Dec 03, 2025	AAC Technologies
Ultraleap	Business Acquisition	Nov 11, 2025	ROLI
DeepAR	Business Acquisition	Apr 07, 2025	Zalando

See a more detailed list of acquisitions

Acquisition trends in Augmented Reality sector in Europe

Here are the acquisition trends in Augmented Reality sector in Europe:

Total Number of Acquisitions

Year	No. of companies
2026	2
2025	4
2024	5
2023	3
2022	5
2021	11
2020	4
2019	5
2018	3
2017	3

In the year 2021, till July 2021, 1 IPO happened in Augmented Reality sector in Europe.

Here are some recent, important IPOs in Augmented Reality sector in Europe:

Company	IPO Date	Exchange Symbol
XRApplied	Jul 30, 2021	Canadian Securities Exchange (CSE)
Crunchfish	Nov 11, 2016	Nordic and Baltic regions (NASDAQ OMX)
Immersion	Jan 05, 2016	Euronext Exchange (Euronext)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the Augmented Reality in Europe

Most number of Augmented Reality startups in Europe have been founded by alumni from University of Cambridge, Aalto University and Cornell University.

College	No. of companies
University of Cambridge	9
Aalto University	8
Cornell University	5
University of Oxford	5
HEC Paris	4
Harvard University	4
Imperial College London	4
Massachusetts Institute of Technology	4
ETH Zurich	3
University College London	3

Total funding in Augmented Reality companies founded by alumni from top colleges in Europe

In the last 10 years, University of Cambridge graduates' Augmented Reality companies in Europe have raised the most funding among top colleges. Massachusetts Institute of Technology alumni are second, and ETH Zurich alumni are third.

College	Total Funding
University of Cambridge	$315M
Massachusetts Institute of Technology	$307M
ETH Zurich	$286M
Aalto University	$220M
University of Oxford	$193M
Imperial College London	$172M
Harvard University	$133M
Harvard Business School	$127M
Stanford Business School	$61.2M
Stanford University	$61.2M