About Augmented Reality
There are 5.63K companies in the Augmented Reality sector across the world, with 1.28K funded companies having collectively raised $13.8B in venture capital money and private equity. Overall 401 of these are Series A+ funded and the sector has seen the creation of 9 Unicorns.
Augmented Reality sector has seen 162 acquisitions and 47 IPOs.
This sector includes augmented reality is the integration of computer-generated virtual scene with the user's view of the natural environment in real time. This enhanced version of reality can be viewed through specific devices.
Augmented Reality sector is also known as Mixed Reality or Blended Reality.
Companies included in Augmented Reality sector
Includes companies manufacturing display devices to view AR content e.g. smart glasses, projector-based displays like HUDs, holographic projectors. Contains companies developing tools for interaction with AR content through natural gestures like hand gestures. Tools for AR development like depth sensors, engines to understand the environment, and AR content creation tools are also included. Comprises of companies using AR technology in different sectors for both consumer and enterprise applications in various fields like medical, industrial, retail. Companies developing custom augmented reality applications are also included.Companies excluded in Augmented Reality sector
Excludes companies providing generic interaction tools such as controllers, generic gesture recognition systems. Also, excludes Virtual Reality specific device manufacturers and technology solutions providers.Market Map of Augmented Reality
The market map of Augmented Reality gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution. Top 3 trending business models in Augmented Reality sector are Augmented Reality Development Tools, AR Product Visualization and 3D Cameras.
Reports related to Augmented Reality
Here are some reports related to Augmented Reality sector:
Free
Augmented Reality - Sector Report
Edition: October, 2026 (75 Pages)
Premium
Augmented Reality Investor Landscape
Edition: July, 2025 (12 Pages)
Premium
Augmented Reality Exit Landscape
Edition: October, 2026 (15 Pages)
View all reports related to Augmented Reality. Sign up today!Top Companies in Augmented Reality
There are more than 5.63K companies in Augmented Reality. Scandit is the top Augmented Reality company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top Augmented Reality companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Developer of smart data capture platform for various industry applications | Zurich (Switzerland) | 2009 | Series D | $273M | |
Provider of web based tool for AR content creation | London (United Kingdom) | 2011 | Acquired | $141M | |
Developer of mobile-based AR games | San Francisco (United States) | 2011 | Series D | $773M | |
Provider of a head-mounted virtual retinal display to view augmented reality | Plantation (United States) | 2011 | Acquired | $3.48B | |
Provider of augmented reality smart glasses and immersive display technology | Haidian (China) | 2017 | Series D | $433M |
Companies founded year-on-year in the Augmented Reality sector
45 new startups have been founded so far in 2026 in the Augmented Reality sector. 626 Augmented Reality startups were founded in 2018 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 45 |
2025 | 69 |
2024 | 81 |
2023 | 162 |
2022 | 246 |
2021 | 282 |
2020 | 553 |
2019 | 595 |
2018 | 626 |
2017 | 566 |
Companies founded across countries in the Augmented Reality sector
United States has 1,580 Augmented Reality startups, the most by any country, followed by India which has 467 startups and United Kingdom which has 394.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 1,580 |
India | 467 |
United Kingdom | 394 |
Germany | 291 |
China | 223 |
Canada | 202 |
France | 170 |
Australia | 144 |
Italy | 135 |
Israel | 107 |
Stage-wise distribution of the Augmented Reality sector
Out of the total 5,634 Augmented Reality companies, 1,283 have secured funding. Among them, 401 have reached Series A or higher, and 282 to Series B or beyond.
Founded - 5,634
Funded - 1,283
Series A+ - 401
Series B+ - 282
Series C+ - 249
Company Stage | No. of companies |
|---|---|
Founded | 5,634 |
Funded | 1,283 |
Series A+ | 401 |
Series B+ | 282 |
Series C+ | 249 |
Want to know more about Augmented Reality ? Signup and explore Tracxn for free
- 5.6K+ Total Companies
- $13.8B+ Total Funding
- 1.3K+ Funded Companies
- 45+ IPOs
- 160+ Acquisitions
- 15+ Reports
Funding Trends in the Augmented Reality sector
Total funding year-on-year in the Augmented Reality sector
The Augmented Reality sector saw a total funding of more than $10.7B in the last 10 years. The most amount of funding was in 2021 at more than $1.86B. There has been a total funding of $460M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $460M |
2025 | $723M |
2024 | $1.27B |
2023 | $654M |
2022 | $1.07B |
2021 | $1.86B |
2020 | $994M |
2019 | $1.12B |
2018 | $1.39B |
2017 | $1.17B |
Total funding across countries in the Augmented Reality sector
In the last 10 years, Augmented Reality startups in United States have recieved the highest funding among all countries - $5.84B. China follows with $993M and United Kingdom with $757M.
- Total Funding
Country | Total Funding |
|---|---|
United States | $5.84B |
China | $993M |
United Kingdom | $757M |
Finland | $266M |
Israel | $196M |
France | $120M |
India | $106M |
Canada | $70.8M |
Germany | $66.7M |
Australia | $15.6M |
Total funding amount raised by stage in the Augmented Reality sector
Over the last 10 years, the Augmented Reality sector have seen $919M into Seed Stage funding rounds, $3.2B into Early Stage funding rounds and $4.66B go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Late Stage | $4.66B |
Early Stage | $3.2B |
Seed Stage | $919M |
Debt | $717M |
Grant | $175M |
Post IPO | $86.7M |
ICO | $14.6M |
Other-Equity | $1.73M |
PE | $330K |
Recent Funding Rounds in Augmented Reality
In the year 2026, till October 2026, Augmented Reality companies have raised $429M in equity funding across 33 rounds.
In the same period last year (i.e. till October 2025), Augmented Reality companies had raised $706M across 54 rounds.
So, 2026 has seen a 39.23% drop in funding in Augmented Reality companies as compared to 2025.
Here are some recent, important funding rounds in Augmented Reality:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 9220 | Oct 29, 2026 | - | |
Series B | 1593 | Oct 22, 2026 | - | |
Series A | 8770 | Oct 16, 2026 | ||
Angel | 4276 | Oct 07, 2026 | ||
Series A | 8859 | Sep 15, 2026 |
Top Investors in Augmented Reality
Europa is the top investor in Augmented Reality companies based on number of companies invested.
Here are some top investors in Augmented Reality:
Investor | Location | Top Portfolio Companies |
|---|---|---|
New York City (United States) | ||
Brussels (Belgium) | ||
Arlington (United States) | ||
Washington, DC (United States) |
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M&A activity in Augmented Reality
In the year 2026, till October 2026, 9 acquisitions happened in Augmented Reality sector. Last year, in 2025, a total of 11 acquisitions happened in Augmented Reality sector.
Here are some recent, important acquisitions in Augmented Reality:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Oct 23, 2026 | ||
Business Acquisition | Oct 08, 2026 | ||
Business Acquisition | Jul 17, 2026 | ||
Business Acquisition | Jul 16, 2026 | ||
Business Acquisition | Jul 01, 2026 |
Acquisition trends in Augmented Reality
Here are the acquisition trends in Augmented Reality:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 9 |
2025 | 11 |
2024 | 14 |
2023 | 9 |
2022 | 11 |
2021 | 24 |
2020 | 12 |
2019 | 13 |
2018 | 18 |
2017 | 9 |
IPOs in Augmented Reality
In the year 2025, till April 2025, 1 IPO happened in Augmented Reality sector.
Here are some recent, important IPOs in Augmented Reality:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Apr 17, 2025 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Jul 26, 2023 | Korea Exchange (KRX) | |
Nov 04, 2022 | OTC Markets (OTCMKTS) | |
Nov 04, 2022 | New York Stock Exchange (NYSE) | |
Oct 28, 2022 | Frankfurt Stock Exchange (FRA) |
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Colleges which produce the most Augmented Reality companies
Companies founded by alumni from top colleges in the Augmented Reality sector
Most number of Augmented Reality startups have been founded by alumni from Massachusetts Institute of Technology, Stanford University and Tel Aviv University.
College | No. of companies |
|---|---|
Massachusetts Institute of Technology | 27 |
Stanford University | 26 |
Tel Aviv University | 19 |
Harvard University | 18 |
University of California (Los Angeles) | 18 |
University of Cambridge | 18 |
Technion Israel Institute Technology | 14 |
Carnegie Mellon University | 12 |
University of California (Berkeley) | 12 |
Columbia University | 9 |
Total funding in companies founded by alumni from top colleges in the the Augmented Reality sector
In the last 10 years, University of Cambridge graduates' Augmented Reality companies have raised the most funding among top colleges. Massachusetts Institute of Technology alumni are second, and Carnegie Mellon University alumni are third.
College | Total Funding |
|---|---|
University of Cambridge | $594M |
Massachusetts Institute of Technology | $486M |
Carnegie Mellon University | $429M |
University of Oxford | $339M |
ETH Zurich | $289M |
University of Bristol | $287M |
Stanford University | $281M |
Aalto University | $220M |
Imperial College London | $172M |
Harvard University | $160M |
Top News in Augmented Reality
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Aberdeen Group Reports 21% Rise In First-half Adjusted Operating ProfitDirectorsTalk Interviews•Jul 29, 2026•Aberdeen
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Magic Leap Cuts Nearly 200 Jobs, Pivots to Waveguide Supplier for AR GlassesRoad to VR•Jul 20, 2026•Magic Leap
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Aberdeen leans on Interactive Investor as assets under management plungeCity A.M.•Apr 22, 2026•Aberdeen
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Augment Launches AI-Powered Knowledge Hub for Real-Time Logistics DecisionsBusiness Wire•Feb 09, 2026•Augment
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Zurich-based VC firm closes $110 million Fund IStartupticker•Feb 02, 2026•Lumai, Osome, Constructor Capital, QuEra and 2 others
