B2C E-Commerce startups in Indonesia
There are 2,663 B2C E-Commerce startups in Indonesia which include Traveloka, Bukalapak, Tokopedia, Astro, Pintarnya. Out of these, 273 startups are funded, with 123 having secured Series A+ funding, and 4 achieving unicorn status.
Over the past 10 years, an average of 126 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Harvard Business School, Harvard University and Stanford University.
Here is the list of top B2C E-Commerce startups in Indonesia
1. Traveloka
Online travel platform offering a comprehensive suite of services for booking flights, hotels, activities, and travel deals worldwide.
Key facts about Traveloka
- Founded Year: 2012
- Location: Jakarta (Indonesia)
- Stage: Series D
- Total Funding till date: $1.02B
- Investors: Qatar Investment Authority, GIC and 15 Others
- Latest Funding Round: Conventional Debt, Sep 29, 2022, $*****
- Tracxn Score: 86/100 What is this?
- Competitors Rank: 3 of 2,038 Competitors
2. Bukalapak
Online marketplace platform offering multi-category consumer products on flash sales. The product catalog includes beauty care, fashion, electronics, sports, health care, home care, groceries, stationery, pet products, and more. Its app is available on Android and iOS platforms.
Key facts about Bukalapak
3. Tokopedia
Online marketplace offering multi-category products. The product catalog includes clothing, beauty products, electronics, food & beverages, books, stationery, toys, and more. Its app is available on the Android and iOS platforms.
Key facts about Tokopedia
- Founded Year: 2009
- Location: Jakarta (Indonesia)
- Stage: Acquired
- Total Funding till date: $3.3B
- Investors: SoftBank Vision Fund, SBVA and 18 Others
- Latest Funding Round: Series H, Oct 23, 2020, $*****
- Tracxn Score: 75/100 What is this?
- Competitors Rank: 2 of 218 Competitors
4. Astro
Online platform offering multi-category grocery supplies. Its product offerings include fruit & vegetables, dairy & egg, fresh meat & seafood, cake ingredients, household cleaning supplies, stationery supplies, and more. The company offers mobile applications for Android and iOS platforms.
Key facts about Astro
- Founded Year: 2021
- Location: Jakarta (Indonesia)
- Stage: Series B
- Total Funding till date: $143M
- Investors: Accel, Tiger Global Management and 10 Others
- Latest Funding Round: Series B, Sep 15, 2025, $*****
- Tracxn Score: 73/100 What is this?
- Competitors Rank: 1 of 5 Competitors
5. Pintarnya
Online job board platform for the multi industry. It allows candidates to prepare and build a resume, browse and apply for opportunities posted by companies based on location, category, skills, etc. The offering sectors include food, beverage, sales, marketing, etc. It also offers services such as a pay wage calculator, ability test, interview preparation, etc.
Key facts about Pintarnya
- Founded Year: 2021
- Location: Jakarta (Indonesia)
- Stage: Series A
- Total Funding till date: $30.9M
- Investors: Peak XV Partners, General Catalyst and 5 Others
- Latest Funding Round: Conventional Debt, Jan 07, 2026, $*****
- Tracxn Score: 72/100 What is this?
- Competitors Rank: 6 of 7,803 Competitors
