How many total B2C E-Commerce companies are there in Romania?

As of May 2026, Romania has 659 active B2C E-Commerce companies.

How many B2C E-Commerce companies in Romania are funded?

As of May 2026, 61 companies have received funding in this sector.

What is the total funding raised by B2C E-Commerce companies in Romania?

B2C E-Commerce companies in Romania have collectively raised $154M in funding till date.

Who are the top investors in B2C E-Commerce companies in Romania?

The top investors in B2C E-Commerce companies in Romania by number of investments are StepFWD and plat4m.ro.

Which is the highest funded B2C E-Commerce company in Romania?

As of May 2026, eMAG has raised $100M in funding, highest among the funded B2C E-Commerce companies in Romania.

How many B2C E-Commerce unicorns are there in Romania?

Romania has produced one unicorn in the B2C E-Commerce sector till date.

List of 847 B2C E-Commerce Startups in Romania & Market Trends (May 2026)

The B2C E-Commerce sector in Romania comprises 847 companies, including 61 funded companies having collectively raised $154M in venture capital money and private equity. Out of these, 26 are Series A+ funded, and 1 has achieved unicorn status.

B2C E-Commerce sector in Romania has seen 19 acquisitions and 3 IPOs.

This sector includes companies engaged in the commerce of goods through an online first channel.

Includes all eCommerce companies involved in selling and buying of products which by definition includes across categories such as Fashion, Beauty, Pet, Home care, etc. Excludes offline first fashion retailers and brands. Also excludes manufacturing facilities providers, and offline design studios.

Key Metrics

Total Companies

847

Top Companies

eMAG, Elefant.ro & more

Total Funding

$154M

Funded Companies

Series A+ Companies

Series C+ Companies

Unicorns Created

IPOs

Acquisitions

View complete details of this sector

There are 847 B2C E-Commerce startups in Romania which include eMAG, Elefant.ro, evoMAG, Okazii.ro, Voyo Romania. Out of these, 61 startups are funded, with 26 having secured Series A+ funding, and 1 achieving unicorn status.

Over the past 10 years, an average of 42 new companies have been launched annually.

1. eMAG

Online marketplace offering multi-category products. The product catalog includes laptops, smartphones, tablets, home appliances, groceries, fashion, personal care, cosmetics, home improvement, sports & outdoor equipment, toys, and more. Its mobile app is available for Android and iOS users.

Key facts about eMAG

Founded Year: 2001
Location: Bucharest (Romania)
Stage: Series D
Total Funding till date: $100M
Investors: Naspers, Prosus and 1 Other
Latest Funding Round: Series D, Nov 16, 2017, $*****
Tracxn Score: 75/100 What is this?
Competitors Rank: 1 of 44 Competitors

2. Elefant.ro

elefant.ro is a horizontal online retailer. It offers more than 300,000 products to customers in various categories such as books, toys, perfumes, watches, hand-bags, fashion, footwear and childcare. It has more than 20 million monthly visitors as per media reports in 2014. It has clocked a turnover of EUR 17.1 million in 2015. It is 60% higher compared to the previous year. It losses increased from Euro 1.2M to Euro 2.1M.

Key facts about Elefant.ro

Founded Year: 2010
Location: Bucharest (Romania)
Stage: Public
Total Funding till date: $14.3M
Investors: Catalyst Romania, Olif and 3 Others
Latest Funding Round: Conventional Debt, Sep 28, 2018, $*****
Tracxn Score: 54/100 What is this?
Competitors Rank: 1 of 43 Competitors

View full list of companies in this sector

3. evoMAG

Online retailer offering multi-category consumer electronic products. The product catalog includes smartwatches, earphones, laptops, tablets, smartphones, computers, gaming consoles, home appliances, printers, personal care devices, electric vehicles, cameras, and more. The company also offers home decor, baby care products, sports equipment, beauty care products, etc.

Key facts about evoMAG

Founded Year: 2005
Location: Bucharest (Romania)
Stage: Seed
Total Funding till date: $2.26M
Investors: Catalyst Romania
Latest Funding Round: Seed, Aug 17, 2022, $*****
Tracxn Score: 50/100 What is this?
Competitors Rank: 1 of 14 Competitors

4. Okazii.ro

Okazii.ro is an online marketplace for consumer products across multiple categories such as fashion, beauty, electronics. The catalog includes products of both local and international brands such as Adidas, HP, and Sony. It allows sellers to sell either at a fixed price or through auction.

Key facts about Okazii.ro

Founded Year: 2000
Location: Bucharest (Romania)
Stage: Unfunded
Tracxn Score: 49/100 What is this?
Competitors Rank: 3 of 44 Competitors

5. Voyo Romania

Voyo offers a subscription-based on-demand video platform to viewers in Romania. Content is accessible across multiple devices including mobile, laptop, and smart televisions. Priced at a monthly fee of EUR 3 plus taxes. Also, offers pay per view movies which can be rented for a one-time fee.

Key facts about Voyo Romania

Founded Year: 2011
Location: Bucharest (Romania)
Stage: Unfunded
Tracxn Score: 48/100 What is this?
Competitors Rank: 98 of 2,243 Competitors

Access the full list of 847 B2C E-Commerce Startups in Romania

Companies founded year-on-year in the B2C E-Commerce sector in Romania

92 B2C E-Commerce startups in Romania were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	-
2025	1
2024	4
2023	28
2022	46
2021	79
2020	92
2019	72
2018	62
2017	44

Stage-wise distribution of B2C E-Commerce sector companies in Romania

Out of the total 847 B2C E-Commerce companies in Romania, 61 have secured funding. Among them, 26 have reached Series A or higher, and 23 to Series B or beyond.

Founded - 847

Funded - 61

Series A+ - 26

Series B+ - 23

Series C+ - 23

Company Stage	No. of companies
Founded	847
Funded	61
Series A+	26
Series B+	23
Series C+	23

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Total funding year-on-year in the B2C E-Commerce sector in Romania

The B2C E-Commerce sector in Romania saw a total funding of more than $133M in the last 10 years. The most amount of funding was in 2017 at more than $102M.

Total Funding

Year	Total Funding
2024	$9.38M
2023	$3.4M
2022	$2.68M
2021	$3.04M
2020	$1.63M
2019	$120K
2018	$3.05M
2017	$102M

Recent Funding Rounds in B2C E-Commerce in Romania

In the year 2024, till April 2024, B2C E-Commerce companies in Romania have raised equity funding across 1 round.

Here are some recent, important funding rounds in B2C E-Commerce companies in Romania:

Company	Round Raised	Amount Raised	Funding Date	Investors
ELEC	Seed	5961	Apr 10, 2024	-
Instant.ro	Seed	1841	Oct 03, 2023	-
The Blue Renaissance	Seed	8543	Jul 19, 2023	-
Abonamente Sali	Seed	4542	Jun 20, 2023	Catalyst Romania
DRESSINGZ	Seed	2440	Jun 19, 2023	-

See a more detailed list of funding rounds

StepFWD is the top investor in B2C E-Commerce companies in Romania based on number of companies invested.

Here are some top investors in B2C E-Commerce companies in Romania:

Investor	Location	Top Portfolio Companies
StepFWD	Bucharest (Romania)	Hire up, Epicvisits, The Cast List and CleverEat
plat4m.ro	Romania	-
Liberty Global	London (United Kingdom)	-
ROCA X	Bucharest (Romania)	Kinderpedia, Feexers and Evertoys
Gecad Ventures	Bucharest (Romania)	-

See a more detailed list of investors

In the year 2024, till March 2024, 1 acquisition happened in B2C E-Commerce sector in Romania. Last year, in 2023, a total of 1 acquisition happened in B2C E-Commerce sector in Romania.

Here are some recent, important acquisitions in B2C E-Commerce sector in Romania:

Company	Acquisition Type	Acquisition Date	Acquirers
MedAir	Business Acquisition	Mar 28, 2024	SOL Group
Bilete.ro	Business Acquisition	Jul 06, 2023	Piletilevi
Dacia Plant	Business Acquisition	Oct 04, 2022	Ceres Pharma
ROKSI	Business Acquisition	Sep 19, 2022	-
Medimow	Business Acquisition	Jun 22, 2022	Uriach