About Internet First Brands sector in Munich, Germany
The Internet First Brands sector in Munich, Germany comprises 104 companies, including 27 funded companies having collectively raised $150M in venture capital money and private equity. Out of these, 11 are Series A+ funded.
Internet First Brands sector in Munich, Germany has seen 4 acquisitions and 2 IPOs. This represents almost 5.8% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.
This sector includes private label brands of consumer goods that are launched online across categories like Fashion, Beauty, Home Care etc.
Internet First Brands sector is also known as D2C Brands.
Covers digital-first consumer brands across fashion, beauty, home decor, child care, sports, handicrafts, lifestyle, food products, etc. It also includes online customization platforms that sell products under their own label. Brands whose primary revenue source is from offline channels, even though they might have a significant online presence. It also excludes online service providers such as online restaurants. Exclusions also include customization platforms that provide services such as online tailoring and online footwear printing and that do not sell products under their own label.
Top Internet First Brands Companies in Munich, Germany
There are 104 Internet First Brands startups in Munich, Germany which include VEGDOG, happybrush, everdrop, GREENFORCE, myposter. Out of these, 27 startups are funded, with 11 having secured Series A+ funding.
Over the past 10 years, an average of 5 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Imperial College London and Kellogg School of Management.
Here is the list of top Internet First Brands startups in Munich, Germany
1. VEGDOG
Retailer of plant-based dog food, supplements, and related non-food items. The company offers a range of products including dry and wet food, snacks, and nutritional supplements. Products cater to specific dietary needs, such as soy-free, gluten-free, and hypoallergenic options. They also provide non-food items for dogs and their owners.
Key facts about VEGDOG
- Founded Year: 2016
- Location: Munich (Germany)
- Stage: Series A
- Total Funding till date: $13.8M
- Investors: Katjes Greenfood, ECBF and 7 Others
- Latest Funding Round: Series A, Jun 03, 2025, $*****
- Tracxn Score: 53/100 What is this?
- Competitors Rank: 2 of 27 Competitors
2. happybrush
Key facts about happybrush
- Founded Year: 2016
- Location: Munich (Germany)
- Stage: Series A
- Total Funding till date: $4.8M
- Investors: BayBG Venture Capital, German Entrepreneurship and 4 Others
- Latest Funding Round: Series A, Apr 19, 2021, $*****
- Tracxn Score: 46/100 What is this?
- Competitors Rank: 1 of 1 Competitors
3. everdrop
Manufacturer of eco-friendly household cleaning and personal care refill products. It offers a system centered around reusable containers and concentrated refill sachets. These sachets are designed to be mixed with water at home, reducing the need for single-use plastic bottles. The company focuses on sustainability by minimizing packaging, reducing carbon emissions through concentrated formulas, and using environmentally conscious ingredients in its cleaning and personal care product lines.
Key facts about everdrop
- Founded Year: 2019
- Location: Munich (Germany)
- Stage: Series B
- Total Funding till date: $102M
- Investors: TriplePoint Capital, Felix Capital and 23 Others
- Latest Funding Round: Venture Debt, Jul 14, 2022, $*****
- Tracxn Score: 45/100 What is this?
4. GREENFORCE
Key facts about GREENFORCE
- Founded Year: 2020
- Location: Munich (Germany)
- Stage: Series A
- Total Funding till date: $17M
- Investors: Salvia, Globaleye Ventures and 2 Others
- Latest Funding Round: Angel, Apr 20, 2022, $*****
- Tracxn Score: 44/100 What is this?
- Competitors Rank: 1 of 90 Competitors
5. myposter
Myposter is an online platform offering customized wall decors. Its product offerings include posters, frames, prints, and more. Users can customize the frame size/material, poster materials like canvas, acrylic glass, forex plate, and more. It also provides a mobile application for both Android and IOS devices.
Key facts about myposter
- Founded Year: 2010
- Location: Munich (Germany)
- Stage: Unfunded
- Tracxn Score: 43/100 What is this?
- Competitors Rank: 1 of 13 Competitors
Companies founded year-on-year in the Internet First Brands sector in Munich
13 Internet First Brands startups in Munich were founded in 2017 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | - |
2023 | 3 |
2022 | 3 |
2021 | 10 |
2020 | 10 |
2019 | 10 |
2018 | 5 |
2017 | 13 |
Stage-wise distribution of Internet First Brands sector companies in Munich
Out of the total 104 Internet First Brands companies in Munich, 27 have secured funding. Among them, 11 have reached Series A or higher, and 7 to Series B or beyond.
Founded - 104
Funded - 27
Series A+ - 11
Series B+ - 7
Series C+ - 6
Company Stage | No. of companies |
|---|---|
Founded | 104 |
Funded | 27 |
Series A+ | 11 |
Series B+ | 7 |
Series C+ | 6 |
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Funding Trends in the Internet First Brands sector in Munich
Total funding year-on-year in the Internet First Brands sector in Munich
The Internet First Brands sector in Munich saw a total funding of more than $150M in the last 10 years. The most amount of funding was in 2022 at more than $86.1M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $10.3M |
2024 | - |
2022 | $86.1M |
2021 | $49.4M |
2020 | $3.47M |
2019 | - |
2018 | $711K |
Recent Funding Rounds in Internet First Brands in Munich
In the year 2025, till June 2025, Internet First Brands companies in Munich have raised $10.3M in equity funding across 1 round.
Here are some recent, important funding rounds in Internet First Brands companies in Munich:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 1962 | Jun 03, 2025 | ||
Angel | 8613 | Jul 18, 2024 | and 4 more | |
Series A | 6484 | Nov 11, 2022 | ||
Series B | 6811 | Jul 14, 2022 | ||
Seed | 4268 | May 06, 2022 |
Top Investors in Internet First Brands in Munich
General Atlantic is the top investor in Internet First Brands companies in Munich based on number of companies invested.
Here are some top investors in Internet First Brands companies in Munich:
Investor | Location | Top Portfolio Companies |
|---|---|---|
New York City (United States) | - | |
Sunnyvale (United States) | - | |
Munich (Germany) | - | |
Munich (Germany) | ||
Paris (France) | - |
M&A activity in Internet First Brands sector in Munich
In the year 2025, till August 2025, 1 acquisition happened in Internet First Brands sector in Munich.
Here are some recent, important acquisitions in Internet First Brands sector in Munich:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Aug 26, 2025 | ||
Business Acquisition | Oct 30, 2019 | ||
Business Acquisition | Jul 08, 2019 | ||
Business Acquisition | 2015 | ||
Business Acquisition | Nov 06, 2009 | - |
Acquisition trends in Internet First Brands sector in Munich
Here are the acquisition trends in Internet First Brands sector in Munich:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | 1 |
2024 | - |
2023 | - |
2022 | - |
2021 | - |
2020 | - |
2019 | 2 |
2018 | - |
2017 | - |
Colleges which produce the most Internet First Brands companies in Munich
Companies founded by alumni from top colleges in the Internet First Brands in Munich
Most number of Internet First Brands startups in Munich have been founded by alumni from Imperial College London and Kellogg School of Management.
College | No. of companies |
|---|---|
Imperial College London | 1 |
Kellogg School of Management | 1 |
Top News in Internet First Brands in Munich
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Triumph Scrambler 400X Launched in India, Price Starts at Rs 2.63 lakhNews18•Oct 10, 2023•Bajaj Auto, Triumph
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