About Internet First Brands
There are 78.5K companies in the Internet First Brands sector across the world, with 8.62K funded companies having collectively raised $66.9B in venture capital money and private equity. Overall 3.47K of these are Series A+ funded and the sector has seen the creation of 35 Unicorns.
Internet First Brands sector has seen 1.67K acquisitions and 591 IPOs.
This sector includes private label brands of consumer goods that are launched online across categories like Fashion, Beauty, Home Care etc.
Internet First Brands sector is also known as D2C Brands.
Companies included in Internet First Brands sector
Covers digital-first consumer brands across fashion, beauty, home decor, child care, sports, handicrafts, lifestyle, food products, etc. It also includes online customization platforms that sell products under their own label.Companies excluded in Internet First Brands sector
Brands whose primary revenue source is from offline channels, even though they might have a significant online presence. It also excludes online service providers such as online restaurants. Exclusions also include customization platforms that provide services such as online tailoring and online footwear printing and that do not sell products under their own label.Market Map of Internet First Brands
The market map of Internet First Brands gives a visual overview of the sector, showing key business models, their interactions in the value chain, and industry evolution.
Reports related to Internet First Brands
Here are some reports related to Internet First Brands sector:
Free
Internet First Brands - Sector Report
Edition: November, 2025 (95 Pages)
Premium
Internet First Brands Investor Landscape
Edition: July, 2025 (12 Pages)
View all reports related to Internet First Brands. Sign up today!Top Companies in Internet First Brands
There are more than 78.5K companies in Internet First Brands. GIVA is the top Internet First Brands company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top Internet First Brands companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Online retailer of gold, lab-grown diamond, and silver jewellery | Bengaluru (India) | 2019 | Series C | $133M | |
Digital-first brand offering subscription-based jewelry | Bengaluru (India) | 2011 | Public | $255M | |
Provider of VR-based head-mounted displays | Menlo Park (United States) | 2012 | Acquired | $107M | |
Online retailer of apparel, shoes, and fashion accessories for consumers | Berlin (Germany) | 2008 | Public | $191M | |
Online retailer of fresh and high-quality meat products | Bengaluru (India) | 2015 | Series G | $490M |
Companies founded year-on-year in the Internet First Brands sector
43 new startups have been founded so far in 2026 in the Internet First Brands sector. 7,791 Internet First Brands startups were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 43 |
2025 | 243 |
2024 | 1,381 |
2023 | 2,661 |
2022 | 3,719 |
2021 | 5,828 |
2020 | 7,791 |
2019 | 5,834 |
2018 | 6,068 |
2017 | 4,793 |
Companies founded across countries in the Internet First Brands sector
United States has 21,371 Internet First Brands startups, the most by any country, followed by India which has 14,247 startups and United Kingdom which has 10,051.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 21,371 |
India | 14,247 |
United Kingdom | 10,051 |
Germany | 3,431 |
Australia | 3,039 |
Canada | 2,466 |
China | 1,438 |
France | 1,145 |
Italy | 932 |
Singapore | 823 |
Stage-wise distribution of the Internet First Brands sector
Out of the total 78,467 Internet First Brands companies, 8,619 have secured funding. Among them, 3,468 have reached Series A or higher, and 2,723 to Series B or beyond.
Founded - 78,467
Funded - 8,619
Series A+ - 3,468
Series B+ - 2,723
Series C+ - 2,501
Company Stage | No. of companies |
|---|---|
Founded | 78,467 |
Funded | 8,619 |
Series A+ | 3,468 |
Series B+ | 2,723 |
Series C+ | 2,501 |
Want to know more about Internet First Brands ? Signup and explore Tracxn for free
- 78.5K+ Total Companies
- $66.9B+ Total Funding
- 8.6K+ Funded Companies
- 590+ IPOs
- 1.7K+ Acquisitions
- 4 Reports
Funding Trends in the Internet First Brands sector
Total funding year-on-year in the Internet First Brands sector
The Internet First Brands sector saw a total funding of more than $46.4B in the last 10 years. The most amount of funding was in 2021 at more than $8.31B. There has been a total funding of $1.82B in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $1.82B |
2025 | $3.16B |
2024 | $4.43B |
2023 | $4.07B |
2022 | $6.71B |
2021 | $8.31B |
2020 | $4.78B |
2019 | $3.67B |
2018 | $4.28B |
2017 | $5.14B |
Total funding across countries in the Internet First Brands sector
In the last 10 years, Internet First Brands startups in United States have recieved the highest funding among all countries - $25.9B. India follows with $6.83B and China with $3.13B.
- Total Funding
Country | Total Funding |
|---|---|
United States | $25.9B |
India | $6.83B |
China | $3.13B |
United Kingdom | $3.02B |
France | $1.92B |
Canada | $1.21B |
Germany | $1.19B |
Italy | $323M |
Australia | $141M |
Spain | $88.1M |
Total funding amount raised by stage in the Internet First Brands sector
Over the last 10 years, the Internet First Brands sector have seen $3.14B into Seed Stage funding rounds, $16.8B into Early Stage funding rounds and $18.2B go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Late Stage | $18.2B |
Early Stage | $16.8B |
Debt | $5.87B |
Seed Stage | $3.14B |
Post IPO | $960M |
PE | $896M |
Grant | $163M |
Other-Equity | $278K |
Recent Funding Rounds in Internet First Brands
In the year 2026, till March 2026, Internet First Brands companies have raised $1.77B in equity funding across 118 rounds.
In the same period last year (i.e. till March 2025), Internet First Brands companies had raised $535M across 193 rounds.
So, 2026 has seen a 229.93% rise in funding in Internet First Brands companies as compared to 2025.
Here are some recent, important funding rounds in Internet First Brands:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series G | 1240 | Mar 31, 2026 | and 21 more | |
Seed | 9233 | Mar 26, 2026 | ||
PE | 8296 | Mar 25, 2026 | ||
Series A | 2592 | Mar 25, 2026 | and 8 more | |
Series A | 2013 | Mar 24, 2026 |
Top Investors in Internet First Brands
Europa is the top investor in Internet First Brands companies based on number of companies invested.
Here are some top investors in Internet First Brands:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Bengaluru (India) | ||
San Francisco (United States) | ||
Minneapolis (United States) | ||
Boston (United States) |
M&A activity in Internet First Brands
In the year 2026, till April 2026, 21 acquisitions happened in Internet First Brands sector. Last year, in 2025, a total of 103 acquisitions happened in Internet First Brands sector.
Here are some recent, important acquisitions in Internet First Brands:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Apr 01, 2026 | ||
Business Acquisition | Mar 30, 2026 | ||
Business Acquisition | Mar 24, 2026 | ||
Business Acquisition | Mar 18, 2026 | ||
Business Acquisition | Mar 12, 2026 |
Acquisition trends in Internet First Brands
Here are the acquisition trends in Internet First Brands:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 21 |
2025 | 103 |
2024 | 130 |
2023 | 152 |
2022 | 249 |
2021 | 183 |
2020 | 112 |
2019 | 133 |
2018 | 144 |
2017 | 112 |
IPOs in Internet First Brands
In the year 2025, till December 2025, 11 IPOs happened in Internet First Brands sector.
Here are some recent, important IPOs in Internet First Brands:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Dec 15, 2025 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Dec 08, 2025 | Bombay Stock Exchange (BSE) | |
Nov 14, 2025 | Korea Exchange (KRX) | |
Sep 12, 2025 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Aug 19, 2025 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) |
Colleges which produce the most Internet First Brands companies
Companies founded by alumni from top colleges in the Internet First Brands sector
Most number of Internet First Brands startups have been founded by alumni from Harvard University, Stanford University and Harvard Business School.
College | No. of companies |
|---|---|
Harvard University | 185 |
Stanford University | 174 |
Harvard Business School | 168 |
University of Pennsylvania | 143 |
Cornell University | 96 |
Massachusetts Institute of Technology | 90 |
Indian School of Business | 86 |
Columbia University | 82 |
University of California (Berkeley) | 74 |
University of Delhi | 65 |
Total funding in companies founded by alumni from top colleges in the the Internet First Brands sector
In the last 10 years, Stanford University graduates' Internet First Brands companies have raised the most funding among top colleges. University of Pennsylvania alumni are second, and Harvard University alumni are third.
College | Total Funding |
|---|---|
Stanford University | $4.31B |
University of Pennsylvania | $2.79B |
Harvard University | $2.6B |
Stanford Business School | $2.47B |
Harvard Business School | $2.16B |
Wharton School | $2.1B |
Massachusetts Institute of Technology | $1.88B |
Duke University | $1.52B |
University of Chicago | $1.43B |
McGill University | $1.17B |
Top News in Internet First Brands
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Dot & Key launches Dragon Fruit Bounce Sunscreen SPF 50+ PA++++Media Bulletins•Mar 27, 2026•Dot & Key
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Sesh Products US Inc. Nicotine Pouch Bundled PMTA Advances to FDA Substantive Scientific Review PhaseBusiness Wire•Mar 23, 2026•Sesh
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