About Online Gifting sector in India
The Online Gifting sector in India comprises 1.25K companies, including 71 funded companies having collectively raised $175M in venture capital money and private equity. Out of these, 14 are Series A+ funded.
Online Gifting sector in India has seen 8 acquisitions.
This sector includes online platforms that enable users to buy gifts across multiple categories, create & share gift registries, and obtain gift recommendation. Also included are companies that enable businesses to create and manage gifting products/programs.
Online Gifting sector is also known as Online Gifting ECommerce or Gifting E-Commerce.
Online platforms through which consumers can buy/sell gift cards, flowers, merchandise, greeting cards, and more. Online gift registries and gift recommendation platforms that enhance the gift purchase experience and enablers that assist businesses in creating & managing gifting products/programs are included in this sector. Horizontal e-commerce players such as Amazon, which provides gift products on its platform. SaaS/ on-premise platforms that assist businesses in managing corporate rewards and recognition programs and loyalty programs for their customers/staff are excluded.
Top Online Gifting Companies in India
There are 1,250 Online Gifting startups in India which include IGP, Xoxoday, FlowerAura, ZoomIn, QwikCilver. Out of these, 71 startups are funded, with 14 having secured Series A+ funding.
Over the past 10 years, an average of 66 new companies have been launched annually. Notably, several of these startups have been founded by alumni of BITS Pilani, IIM Calcutta and IIM Ahmedabad.
Here is the list of top Online Gifting startups in India
1. IGP
Online platform offering multi-category gifting products. It offers a variety of gifts including flowers, cakes, personalized gifts, gift hampers, chocolates, sweets, plants, and more.
Key facts about IGP
- Founded Year: 2015
- Location: Mumbai (India)
- Stage: Seed
- Total Funding till date: $5.14M
- Investors: 100Unicorns, GSV and 62 Others
- Latest Funding Round: Seed, Dec 2020, $*****
- Tracxn Score: 72/100 What is this?
- Competitors Rank: 1 of 79 Competitors
2. Xoxoday
Provider of AI powered loyalty, rewards, and employee engagement solutions. These solutions encompass customer loyalty management, rewards and incentive payouts, employee engagement platforms, sales commission management, and merchant offer management. The platform offers personalized rewards to foster loyalty and drive lasting relationships across various teams and initiatives. It automates processes such as incentive distribution, commission calculations, and offer management, providing real-time insights and analytics. The solutions are designed to improve customer retention, boost employee engagement, and enhance sales performance. The platform integrates with various systems, including CRMs and HRMS, and supports multiple currencies and languages.
Key facts about Xoxoday
3. FlowerAura
Online platform offering multi-category gifting products. The product catalog includes floral, customized mugs, teddy house, chocolates, cakes, and more. The mobile application is available for iOS and Android users.
Key facts about FlowerAura
- Founded Year: 2010
- Location: Gurugram (India)
- Stage: Series A
- Total Funding till date: $16M
- Investors: Faering Capital
- Latest Funding Round: Series A, Nov 10, 2023, $*****
- Tracxn Score: 64/100 What is this?
- Competitors Rank: 1 of 463 Competitors
4. ZoomIn
Digital platform that enables users to create personalized and customized photo books, prints, and gifts. It provides a user-friendly interface that allows users to upload their photos and create unique products. It also offers a range of products and services that cater to individual and corporate clients alike.
Key facts about ZoomIn
- Founded Year: 2007
- Location: Mumbai (India)
- Stage: Acquired
- Total Funding till date: $21M
- Investors: Sherpalo Ventures, First Round Capital and 13 Others
- Latest Funding Round: Series B, Aug 29, 2014, $*****
- Tracxn Score: 63/100 What is this?
- Competitors Rank: 2 of 109 Competitors
5. QwikCilver
Provider of gift card and store value card-based solutions for businesses. It features gift card solutions, prepaid gift cards, electronic and physical gift cards, and corporate gifting solutions. The company provides a SaaS-based technology platform to its partner businesses, including retail, hospitality, travel, airlines, and more. It provides solutions related to issuing, processing, and distribution of gift cards.
Key facts about QwikCilver
- Founded Year: 2008
- Location: Bengaluru (India)
- Stage: Acquired
- Total Funding till date: $25.1M
- Investors: Helion Venture Partners, Accel and 22 Others
- Latest Funding Round: Series B, Feb 05, 2016, $*****
- Tracxn Score: 62/100 What is this?
- Competitors Rank: 1 of 2 Competitors
Companies founded year-on-year in the Online Gifting sector in India
112 Online Gifting startups in India were founded in 2016 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2025 | 1 |
2024 | 28 |
2023 | 35 |
2022 | 50 |
2021 | 73 |
2020 | 107 |
2019 | 94 |
2018 | 87 |
2017 | 76 |
2016 | 112 |
Stage-wise distribution of Online Gifting sector companies in India
Out of the total 1,250 Online Gifting companies in India, 71 have secured funding. Among them, 14 have reached Series A or higher, and 10 to Series B or beyond.
Founded - 1,250
Funded - 71
Series A+ - 14
Series B+ - 10
Series C+ - 9
Company Stage | No. of companies |
|---|---|
Founded | 1,250 |
Funded | 71 |
Series A+ | 14 |
Series B+ | 10 |
Series C+ | 9 |
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Funding Trends in the Online Gifting sector in India
Total funding year-on-year in the Online Gifting sector in India
The Online Gifting sector in India saw a total funding of more than $113M in the last 10 years. The most amount of funding was in 2022 at more than $42.7M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $57.6K |
2024 | $1.34M |
2023 | $32.7M |
2022 | $42.7M |
2021 | $6.59M |
2020 | $6.35M |
2019 | $2.42M |
2018 | $5.93M |
2017 | $1.03M |
Recent Funding Rounds in Online Gifting in India
In the year 2025, till April 2025, Online Gifting companies in India have raised $57.6K in equity funding across 2 rounds.
Here are some recent, important funding rounds in Online Gifting companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Angel | 1486 | Apr 01, 2025 | and 1 more | |
Angel | 1129 | Feb 13, 2025 | and 1 more | |
Angel | 9939 | Oct 05, 2024 | ||
Series A | 3801 | May 31, 2024 | ||
Angel | 1279 | Nov 10, 2023 | - |
Top Investors in Online Gifting in India
Accel is the top investor in Online Gifting companies in India based on number of companies invested.
Here are some top investors in Online Gifting companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Palo Alto (United States) | ||
Gurugram (India) | ||
Cambridge (United States) | - | |
Redwood City (United States) | - | |
Mumbai (India) |
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M&A activity in Online Gifting sector in India
In the year 2026, till January 2026, 1 acquisition happened in Online Gifting sector in India.
Here are some recent, important acquisitions in Online Gifting sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jan 07, 2026 | ||
Business Acquisition | Mar 14, 2022 | ||
Business Acquisition | Oct 22, 2021 | ||
Business Acquisition | Mar 19, 2019 | ||
Business Acquisition | 2018 |
Acquisition trends in Online Gifting sector in India
Here are the acquisition trends in Online Gifting sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2025 | - |
2024 | - |
2023 | - |
2022 | 1 |
2021 | - |
2020 | - |
2019 | 1 |
2018 | 3 |
2017 | 1 |
2016 | - |
Colleges which produce the most Online Gifting companies in India
Companies founded by alumni from top colleges in the Online Gifting in India
Most number of Online Gifting startups in India have been founded by alumni from BITS Pilani, IIM Calcutta and IIM Ahmedabad.
College | No. of companies |
|---|---|
BITS Pilani | 10 |
IIM Calcutta | 7 |
IIM Ahmedabad | 6 |
IIT Delhi | 6 |
IIT Kharagpur | 5 |
IIT Madras | 4 |
IIT Roorkee | 4 |
Indian School of Business | 4 |
BITS Mesra | 3 |
Columbia Business School | 3 |
Total funding in Online Gifting companies founded by alumni from top colleges in India
In the last 10 years, BITS Pilani graduates' Online Gifting companies in India have raised the most funding among top colleges. IIM Calcutta alumni are second, and University of Oxford alumni are third.
College | Total Funding |
|---|---|
BITS Pilani | $28.3M |
IIM Calcutta | $25.1M |
University of Oxford | $17.7M |
Indian School of Business | $8.64M |
IIT Kharagpur | $3.5M |
IIT Roorkee | $3.5M |
Duke University | $3.16M |
London School of Economics and Political Science | $3.16M |
Stanford Business School | $3.16M |
Stanford University | $3.16M |
Top News in Online Gifting in India
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Giift backed by Apis Partners Rebrands as Xoxoday GloballyCNW•Mar 03, 2025•Xoxoday, Giift, Apis Partners
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Xoxoday Announces Integration with Zoho People to Help Businesses Boost Employee Experience with Effective Reward ProgramsAsian News International•Sep 30, 2024•Giift, Xoxoday, Zoho
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Wibmo Partners with Xoxoday to Launch Co-Branded RuPay Prepaid Program Issued by PayU at GFF 2024Media Bulletins•Sep 09, 2024•Wibmo, Xoxoday
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Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketingBestMediaInfo•Sep 04, 2024•IGP
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Giift Rolls Out Next-Gen Channel Incentives Solution to Drive Partner MotivationAsian News International•Aug 27, 2024•Xoxoday
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Shantnu-Nikhil Unveils New Corporate Collection with Consortium GiftsBusiness News This Week•Jul 11, 2024•Shantnu Nikhil, Consortium Gifts
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Xoxoday enhances its global reward offering by adding 3000+ products in the USPR Newswire•Jan 04, 2024•Xoxoday
