Pet Tech Sector in Europe

Provider of wearable GPS-based pet tracking devices. It allows pet owners to locate their pet's GPS location in real-time any time using the application. Users immediately get notified if their pet leaves a predefined area. It also offers activity monitoring, heat mapping, and more. Tractive app integrates with Facebook to allow users to see their friends’ pets and share their pets' photos and other related information.

Tails provide freshly-blended, tailor-made dry food for dogs. Their products are optimized for an individual dog and they provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavor preferences, health issues and dietary exclusions. They even gradually adapt the blend over time as the concerned dog ages and his nutritional requirements change naturally. Pet parents get a menu card every month with a full breakdown of their dog’s feeding plan. They even provide a bespoke Perfect Portion Scoop with individual dog’s own setting to ensure he gets the correct calories every day. Pet parents can opt for monthly delivery and can cancel anytime.

Internet first brand offering subscription-based pet foods. The user has to fill in details about age, weight, activity level, health conditions, current body shape, and more. The platform provides tailored nutrition pet food based on the details provided by the user. The company claims that the products are handmade, and don't include fillers or preservatives.

Butternut Box is a platform offering a cooked-meal delivery service for dogs. It operates as a periodic subscription service with personalized boxes based on the information provided by the dog owners. It claims that the food is made from human-grade ingredients with recommendations from vets, trainers & behaviorists. Ingredients used include beef, turkey, and meat and claims no preservatives or artificial colors added to the product.