About Pet Tech sector in Germany
The Pet Tech sector in Germany comprises 390 companies, including 28 funded companies having collectively raised $61.4M in venture capital money and private equity. Out of these, 15 are Series A+ funded.
Pet Tech sector in Germany has seen 4 acquisitions and 6 IPOs.
This sector includes companies providing e-commerce and tech solutions related to pets such as dogs, cats, pet reptiles, etc.
Pet Tech sector is also known as Pet Care Ecommerce.
Companies providing e-commerce platforms for buying pets & pet supplies, online-first service platforms for pets, pet-related software solutions, tech devices, and content platforms related to pets are included in this sector. Offline pet stores, horizontal e-Commerce companies, pet pharma companies, veterinary software solutions, pet breeding services, tech solutions focused on livestock and other animals are excluded.
Top Pet Tech Companies in Germany
There are 390 Pet Tech startups in Germany which include zooplus, felmo, Dogo App, VEGDOG, ZooRoyal. Out of these, 28 startups are funded, with 15 having secured Series A+ funding.
Over the past 10 years, an average of 7 new companies have been launched annually. Notably, several of these startups have been founded by alumni of London School of Economics and Political Science and University of Edinburgh.
Here is the list of top Pet Tech startups in Germany
1. zooplus
Online retailer offering multi-category pet supplies. It offers food & treats, grooming supplies, collar & leashes, beds & baskets, clothing, and more. It company caters the products to dogs, cats, birds, fish, and more.
Key facts about zooplus
- Founded Year: 1999
- Location: Munich (Germany)
- Stage: Acquired
- Investors: EQT and Acton Capital
- Tracxn Score: 63/100 What is this?
- Competitors Rank: 4 of 1,749 Competitors
2. felmo
Provider of in-home veterinary services for cats and dogs. They offer consultations, diagnostics, treatments, and operative procedures performed in clients' homes. Services include preventative care, management of chronic conditions, and end-of-life care. The company provides a digital application for accessing records and communicating with veterinary staff.
Key facts about felmo
- Founded Year: 2019
- Location: Berlin (Germany)
- Stage: Series B
- Total Funding till date: $17.8M
- Investors: Burda Principal Investments, Redalpine and 12 Others
- Latest Funding Round: Series B, Aug 04, 2021, $*****
- Tracxn Score: 55/100 What is this?
3. Dogo App
App-based platform for pet training. The application provides various training instructions like to make dog listen to the owner, potty training, etc. It also provides example videos related to training and in-built clicker features with a variety of sound options. Owners can discuss with the community through the mobile app.
Key facts about Dogo App
- Founded Year: 2016
- Location: Berlin (Germany)
- Stage: Seed
- Total Funding till date: $3M
- Investors: Leap Venture Studio, Change Ventures and 22 Others
- Latest Funding Round: Seed, Nov 15, 2021, $*****
- Tracxn Score: 54/100 What is this?
- Competitors Rank: 1 of 137 Competitors
4. VEGDOG
Retailer of plant-based dog food, supplements, and related non-food items. The company offers a range of products including dry and wet food, snacks, and nutritional supplements. Products cater to specific dietary needs, such as soy-free, gluten-free, and hypoallergenic options. They also provide non-food items for dogs and their owners.
Key facts about VEGDOG
- Founded Year: 2016
- Location: Munich (Germany)
- Stage: Series A
- Total Funding till date: $13.8M
- Investors: Katjes Greenfood, ECBF and 7 Others
- Latest Funding Round: Series A, Jun 03, 2025, $*****
- Tracxn Score: 53/100 What is this?
- Competitors Rank: 1 of 27 Competitors
5. ZooRoyal
ZooRoyal is an online retailer of pet supplies. It sells accessories and supplies for pet dogs, cats, reptiles, horses, fish etc. It offers more than 14,000 articles from 300 brands. It offers free shipping for purchase values above 19 euros and speedy delivery. REWE Group acquired a controlling interest in ZooRoyal GmbH.
Key facts about ZooRoyal
- Founded Year: 2008
- Location: Wurselen (Germany)
- Stage: Late Stage
- Investors: Capnamic Ventures, REWE and 1 Other
- Latest Funding Round: PE, Mar 2014, $*****
- Tracxn Score: 45/100 What is this?
- Competitors Rank: 14 of 1,749 Competitors
Companies founded year-on-year in the Pet Tech sector in Germany
17 Pet Tech startups in Germany were founded in 2021 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 1 |
2024 | 1 |
2023 | 4 |
2022 | 6 |
2021 | 17 |
2020 | 15 |
2019 | 11 |
2018 | 10 |
2017 | 9 |
Stage-wise distribution of Pet Tech sector companies in Germany
Out of the total 390 Pet Tech companies in Germany, 28 have secured funding. Among them, 15 have reached Series A or higher, and 13 to Series B or beyond.
Founded - 390
Funded - 28
Series A+ - 15
Series B+ - 13
Series C+ - 11
Company Stage | No. of companies |
|---|---|
Founded | 390 |
Funded | 28 |
Series A+ | 15 |
Series B+ | 13 |
Series C+ | 11 |
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Funding Trends in the Pet Tech sector in Germany
Total funding year-on-year in the Pet Tech sector in Germany
The Pet Tech sector in Germany saw a total funding of more than $61.4M in the last 10 years. The most amount of funding was in 2021 at more than $24.2M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $10.3M |
2023 | $15M |
2022 | $9.46M |
2021 | $24.2M |
2020 | - |
2018 | $2.18M |
Recent Funding Rounds in Pet Tech in Germany
In the year 2025, till June 2025, Pet Tech companies in Germany have raised $10.3M in equity funding across 1 round.
Here are some recent, important funding rounds in Pet Tech companies in Germany:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 5837 | Jun 03, 2025 | ||
Series A | 8314 | Sep 13, 2023 | and 1 more | |
Series A | 8845 | Nov 11, 2022 | ||
Seed | 8433 | Jul 18, 2022 | ||
Seed | 4886 | Mar 14, 2022 |
Top Investors in Pet Tech in Germany
Global Founders Capital is the top investor in Pet Tech companies in Germany based on number of companies invested.
Here are some top investors in Pet Tech companies in Germany:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Berlin (Germany) | ||
Sunnyvale (United States) | - | |
San Francisco (United States) | - | |
Menlo Park (United States) | - | |
New York City (United States) | - |
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M&A activity in Pet Tech sector in Germany
In the year 2025, till January 2025, 1 acquisition happened in Pet Tech sector in Germany.
Here are some recent, important acquisitions in Pet Tech sector in Germany:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jan 20, 2025 | ||
Business Acquisition | Nov 29, 2022 | ||
Business Acquisition | Aug 31, 2022 | ||
Business Acquisition | Aug 13, 2021 | ||
Business Acquisition | 2017 |
Acquisition trends in Pet Tech sector in Germany
Here are the acquisition trends in Pet Tech sector in Germany:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | 1 |
2024 | - |
2023 | - |
2022 | 2 |
2021 | 1 |
2020 | - |
2019 | - |
2018 | - |
2017 | 1 |
IPOs in Pet Tech in Germany
In the year 2009, till October 2009, 1 IPO happened in Pet Tech sector in Germany.
Here are some recent, important IPOs in Pet Tech sector in Germany:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Oct 22, 2009 | Frankfurt Stock Exchange (FRA) |
Colleges which produce the most Pet Tech companies in Germany
Companies founded by alumni from top colleges in the Pet Tech in Germany
Most number of Pet Tech startups in Germany have been founded by alumni from London School of Economics and Political Science and University of Edinburgh.
College | No. of companies |
|---|---|
London School of Economics and Political Science | 1 |
University of Edinburgh | 1 |
Top News in Pet Tech in Germany
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zooplus and GXO inaugurate an innovative logistics center in Central and Western EuropeTrafic Media•Oct 06, 2023•zooplus, GXO
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