About Price Optimization Software
The Price Optimization Software comprises 95 companies, including 38 funded companies having collectively raised $367M in venture capital money and private equity. Out of these, 15 are Series A+ funded.
Price Optimization Software sector has seen 9 acquisitions. This represents almost 9.5% of all such companies - which is higher than the 4.7% exit rate of tech companies in general.
This sector includes companies which offer solutions for calculating the list prices of products selected in a sales transaction.
Price Optimization Software sector is also known as Pricing Optimization Software.
Top Companies in Price Optimization Software
There are more than 95 companies in Price Optimization Software. Vendavo is the top Price Optimization Software company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top Price Optimization Software companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Price optimization and management software for B2B Sales | Denver (United States) | 1998 | Acquired | $21M | |
Platform offering SaaS based utility price management platform | London (United Kingdom) | 2020 | Acquired | $31.5M | |
Developer of an agentic AI platform for enterprise procurement negotiations | Mountain View (United States) | 2019 | Series C | $108M | |
Pricing and big data analytics services company in Mumbai, India | Mumbai (India) | 2015 | Seed | $546K | |
Provider of AI-driven pricing and revenue optimization software for B2B | Austin (United States) | 1998 | Acquired | $80M |
Companies founded year-on-year in Price Optimization Software
9 Price Optimization Software startups were founded in 2021 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 3 |
2024 | 4 |
2023 | 5 |
2022 | 4 |
2021 | 9 |
2020 | 7 |
2019 | 6 |
2018 | 7 |
2017 | 9 |
Companies founded across countries in Price Optimization Software
United States has 28 Price Optimization Software startups, the most by any country, followed by United Kingdom which has 13 startups and India which has 7.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 28 |
United Kingdom | 13 |
India | 7 |
France | 5 |
Germany | 5 |
Australia | 4 |
Sweden | 4 |
Spain | 4 |
Netherlands | 4 |
Brazil | 4 |
Stage-wise distribution of Price Optimization Software
Out of the total 95 Price Optimization Software companies, 38 have secured funding. Among them, 15 have reached Series A or higher, and 11 to Series B or beyond.
Founded - 95
Funded - 38
Series A+ - 15
Series B+ - 11
Series C+ - 10
Company Stage | No. of companies |
|---|---|
Founded | 95 |
Funded | 38 |
Series A+ | 15 |
Series B+ | 11 |
Series C+ | 10 |
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- 90+ Total Companies
- $367M+ Total Funding
- 35+ Funded Companies
- 5+ Acquisitions
Funding Trends in Price Optimization Software
Total funding year-on-year in Price Optimization Software
Price Optimization Software saw a total funding of more than $296M in the last 10 years. The most amount of funding was in 2025 at more than $96M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $96M |
2024 | $24.6M |
2023 | $41.5M |
2022 | $52.2M |
2021 | $27.3M |
2020 | $9.84M |
2019 | $3.31M |
2018 | $11M |
2017 | $30M |
Total funding across countries in Price Optimization Software
In the last 10 years, Price Optimization Software startups in United States have recieved the highest funding among all countries - $134M. Germany follows with $46.1M and United Kingdom with $37.6M.
- Total Funding
Country | Total Funding |
|---|---|
United States | $134M |
Germany | $46.1M |
United Kingdom | $37.6M |
Netherlands | $25.2M |
France | $13.5M |
Sweden | $5.52M |
Australia | $1.2M |
Turkey | $1.1M |
Canada | $601K |
India | $546K |
Total funding amount raised by stage in Price Optimization Software
Over the last 10 years, Price Optimization Software have seen $51.5M into Seed Stage funding rounds, $160M into Early Stage funding rounds and $54M go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Early Stage | $160M |
Late Stage | $54M |
Seed Stage | $51.5M |
Grant | $55.6K |
Recent Funding Rounds in Price Optimization Software
In the year 2025, till May 2025, Price Optimization Software companies have raised $96M in equity funding across 3 rounds.
Here are some recent, important funding rounds in Price Optimization Software:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series C | 7814 | May 16, 2025 | ||
Series B | 3802 | Mar 20, 2025 | ||
Series A | 1239 | Jan 24, 2025 | ||
Seed | 1142 | Nov 27, 2024 | and 5 more | |
Seed | 1045 | Nov 13, 2024 | - |
Top Investors in Price Optimization Software
Austin Ventures is the top investor in Price Optimization Software companies based on number of companies invested.
Here are some top investors in Price Optimization Software:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Austin (United States) | ||
New York City (United States) | ||
Cologne (Germany) | ||
Cedar Creek (United States) | ||
Berlin (Germany) |
M&A activity in Price Optimization Software
In the year 2026, till June 2026, 1 acquisition happened in Price Optimization Software. Last year, in 2025, a total of 1 acquisition happened in Price Optimization Software.
Here are some recent, important acquisitions in Price Optimization Software:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jun 10, 2026 | ||
Business Acquisition | Jan 15, 2025 | ||
Business Acquisition | Aug 21, 2024 | ||
Business Acquisition | May 03, 2024 | ||
Business Acquisition | May 12, 2022 |
Acquisition trends in Price Optimization Software
Here are the acquisition trends in Price Optimization Software:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 1 |
2025 | 1 |
2024 | 2 |
2023 | - |
2022 | 1 |
2021 | 2 |
2020 | 1 |
2019 | - |
2018 | - |
2017 | - |
Colleges which produce the most Price Optimization Software companies
Companies founded by alumni from top colleges in Price Optimization Software
Most number of Price Optimization Software startups have been founded by alumni from Imperial College London, Stanford University and Harvard University.
College | No. of companies |
|---|---|
Imperial College London | 3 |
Stanford University | 3 |
Harvard University | 2 |
University of Bristol | 2 |
Harvard Business School | 1 |
IIT Delhi | 1 |
London Business School (LBS) | 1 |
New York University | 1 |
Stockholm University | 1 |
The University of Queensland | 1 |
Total funding in companies founded by alumni from top colleges in the Price Optimization Software
In the last 10 years, University of Bristol graduates' Price Optimization Software companies have raised the most funding among top colleges. Harvard University alumni are second, and Imperial College London alumni are third.
College | Total Funding |
|---|---|
University of Bristol | $31.5M |
Harvard University | $28.8M |
Imperial College London | $28.5M |
Stanford University | $21M |
London Business School (LBS) | $15M |
University of Pennsylvania | $15M |
Harvard Business School | $7.85M |
Universidade Federal do Rio de Janeiro | $7.85M |
University of California (Los Angeles) | $1.15M |
Wharton School | $1.15M |
Top News in Price Optimization Software
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Zilliant Launches Pricing Plus to Help Companies Move Beyond Spreadsheets and Prevent Margin LeakageBusiness Wire•Nov 03, 2025•Zilliant
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Vendavo Launches Vendavo AI to Unlock Profits and Drive Smarter GrowthAiThority•Sep 23, 2025•Vendavo
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Zilliant Unveils New Precision Pricing Platform to Transform Pricing Anxiety into Business PowerBusiness Wire•Apr 23, 2025•Zilliant
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Zilliant Enables Sellers to Close Deals Faster with Automated Customer-Specific Pricing in CPQBusiness Wire•Nov 06, 2024•Zilliant
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Zilliant establishes European Customer Advisory Board to expand regional market knowledgeBusiness Wire•Nov 06, 2024•Zilliant
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Zilliant Announces Infusion of Artificial Intelligence Across the Pricing LifecycleBusiness Wire•May 22, 2024•Zilliant
