When was Buynomics founded?

Buynomics was founded in 2013 and raised its 1st funding round 6 years after it was founded.

Where is Buynomics located?

Buynomics is headquartered in Cologne, Germany.

Which legal entities is Buynomics associated with?

Buynomics is associated with BUYNOMICS GMBH and 1 other.

How many employees does Buynomics have?

As of Aug 31, 2026, the latest employee count at Buynomics is 134.

Is Buynomics a funded company?

Buynomics is a funded company, having raised a total of $46.1M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Sep 23, 2019.

When was the latest funding round of Buynomics?

Buynomics' latest funding was a $***** Series B round on Mar 20, 2025, with participation from 7 investors.

Where does Buynomics rank among its competitors?

Buynomics ranks 7th amongst 86 active competitors, of which 15 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Bubo AI, which secured $200K in Aug, 2026.

Who are the top competitors of Buynomics?

Buynomics' top competitors include Conga, Vendavo and m3ter. Among them, Bubo AI secured the most recent funding round in August, 2026.

Buynomics - 2026 Company Profile, Team, Funding, Competitors & Financials

Buynomics is a series B company based in Cologne (Germany), founded in 2013 by Ingo Reinhardt. It operates as a Platform offering customer data insights and sales management software. Buynomics has raised $46.1M in funding from investors like Insight Partners, Dieter von Holtzbrinck Ventures and La Famiglia. The company has 86 active competitors, including 15 funded and 10 that have exited. Its top competitors include companies like Conga, Vendavo and m3ter.

Company Details

Platform offering customer data insights and sales management software. The platform allows users to understand sales numbers, manage market studies and handle competitive information management solutions. It enables users to connect with the customers and analyze customers' data and provides actionable insights.

Website: www.buynomics.com/
Social
Email ID: *****@buynomics.com
Phone Number: +49 **********

Key Metrics

Founded Year

2013

Location

Cologne, Germany

Stage

Series B

Total Funding

$46.1M in 4 rounds

Latest Funding Round

Series B, Mar 20, 2025, $*****

Investors

Insight Partners & 13 more

Ranked

7^th among 86 active competitors

Employee Count

134 as on Aug 31, 2026

Similar Companies

data.ai & 865 more

View Buynomics' full profile

Buynomics is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
buynomics GmbH CIN: R3306_HRB95001 , Germany, Active	Jul 05, 2018	-	-
BUYNOMICS GMBH CIN: HRB95001 , Germany, Active	Jul 04, 2018	-	-

Buynomics has raised a total funding of $46.1M over 4 rounds. Its first funding round was on Sep 23, 2019. Its latest funding round was a Series B round on Mar 20, 2025 for $*****. 7 investors participated in its latest round. Buynomics has 12 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Buynomics:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 20, 2025	4535237	Series B	3021646	5221393	8460323	8632658
Nov 16, 2022	7839298	Series A	3756488	6902498	2970996	La Famiglia & 3 more
Aug 02, 2021	3866096	Seed	4489604	8881312	La Famiglia	Seedcamp & 2 more

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View details of Buynomics's funding rounds and investors

The founders of Buynomics is Ingo Reinhardt.

Here are the details of Buynomics' key team members:

Ingo Reinhardt: Founder & Managing Director of Buynomics.
Contact Info: 1 email address

View details of Buynomics's Founder profiles and Board Members

Buynomics' employee count trend

Buynomics has 134 employees as of Aug 26. Here is Buynomics's employee count trend over the years:

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Top competitors of Buynomics include Conga, Vendavo and m3ter. Here is the list of Top 10 competitors of Buynomics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Conga 2006, Broomfield (United States), Acquired	Provider of document automation, contract lifecycle management, and revenue solutions	$140M	Salesforce Ventures, Insight Partners & 3 others	68/100
2nd	Vendavo 1998, Denver (United States), Acquired	Price optimization and management software for B2B Sales	$21M	Accel-KKR, Mesirow & 10 others	67/100
3rd	m3ter 2020, London (United Kingdom), Acquired	Platform offering SaaS based utility price management platform	$31.5M	Union Square Ventures, Kindred Capital & 26 others	65/100
4th	Sciative 2015, Mumbai (India), Seed	Pricing and big data analytics services company in Mumbai, India	$546K	Turbostart	55/100
5th	Zilliant 1998, Austin (United States), Acquired	Provider of AI-driven pricing and revenue optimization software for B2B	$80M	Goldman Sachs, Trellis Partners & 13 others	55/100
6th	Vistaar 2001, Parsippany (United States), Unfunded	Developer of software for price optimization and rebate management systems LD: Developer of software for price optimization and rebate management systems. This platform provides tools for managing complex deal structures, automated pricing updates, and promotional planning across multiple sales channels. It utilizes predictive intelligence and machine learning models to assist in balancing revenue and margin objectives. The software integrates data from various sources to provide actionable insights and guidance for commercial operations. It supports the configuration of quotes, the tracking of rebate programs, and the execution of pricing strategies within defined business guardrails	-	-	50/100
7th	Buynomics 2013, Cologne (Germany), Series B	Platform offering customer data insights and sales management software	$46.1M	La Famiglia, Seedcamp & 12 others	45/100
8th	Bubo AI 2019, United Kingdom, Seed	Provider of AI-based price optimization solution	$1.35M	Northern Powerhouse Investment Fund, Mercia ... & 12 others	44/100
9th	Pricemoov 2016, Paris (France), Series A	Price management and optimization solution	$13.5M	Bpifrance, Global Founders Capital & 3 others	44/100
10th	Convious 2017, Amsterdam (Netherlands), Series A	Platform offering software for personalized marketing	$25.2M	Capital Mills, Begin Capital & 6 others	43/100