About Contrary
Contrary is a venture capital firm founded in 2016. It is primarily based out of San Francisco, United States. As of Aug 2026, Contrary is an active investor, having invested in 60 companies, with 5 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Series A round of FSH Technologies Overall, Contrary portfolio has seen 7 unicorns, 3 IPOs and 7 acquisitions including key companies like DoorDash, Rubrik and Zepto. A lot of funds co-invest with Contrary, with names like BoxGroup sharing a substantial percentage of its portfolio. Contrary has team of 49 people including 1 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 3 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Soonicorns
Deals in last 12 months
Contrary's List of Top Investments
Contrary has a portfolio of 60 companies, including 7 unicorns. Their most notable investments are in Brevity and Bloom.Their portfolio spans across United States, Canada and India. They have invested in Enterprise Applications, High Tech, Consumer and 25 other sectors, across stages such as Seed, Series A and 3 more. Here is the list of top investments by Contrary:1. DoorDash
Platform facilitating fast, same-day delivery of food, grocery and retail essentials from local stores and restaurants to consumers. The platform allows customers to discover local, on-demand delivery or pickup from restaurants, nearby grocery stores. The application is available on the iOS and Android platforms.
Key facts about DoorDash
- Founded Year: 2013
- Location: San Francisco (United States)
- Annual Revenue: $1B+ as on Dec 31, 2025
- Stage: Public
- Total Funding till date: $2.5B
- Employee Count: 80,579 as on May 31, 2026
- Investors: Founders Circle Capital, Owl Rock and 56 Others
- Latest Funding Round: Series H, Jun 18, 2020, $*****
- Highlight: Public
2. Ramp
Provider of a platform for spend management, corporate cards, and payables. The platform offers features such as expense management, accounts payable processing, and travel management. It also provides procurement and accounting automation capabilities. The platform aims to streamline financial operations and improve efficiency for finance teams.
Key facts about Ramp
- Founded Year: 2019
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $3.22B
- Employee Count: 5,977 as on Aug 31, 2026
- Investors: equitywestsecurities.com, T. Rowe Price and 72 Others
- Latest Funding Round: Series F, Jun 04, 2026, $*****
- Highlight: Editors' Pick
3. Rubrik
Provider of cyber resilience platform for data and identity security. The platform offers data protection through immutable backups, threat analytics for cyber threat detection, and identity security for multi-IdP environments. It provides cyber recovery solutions to restore operations, along with features like anomaly detection and threat monitoring. The platform supports cloud, on-premises, and SaaS environments.
Key facts about Rubrik
- Founded Year: 2014
- Location: Palo Alto (United States)
- Annual Revenue: $1B+ as on Jan 31, 2026
- Stage: Public
- Total Funding till date: $553M
- Employee Count: 5,182 as on Jul 31, 2026
- Investors: ADS Ventures, Section Partners and 51 Others
- Latest Funding Round: Series F, Aug 17, 2021, $*****
- Highlight: Public
4. Zepto
Retailer of groceries fresh produce household items and personal care. It delivers groceries, fresh produce, personal care items, electronics, and more to customers in minutes through a network of dark stores. Customers select items through an application for fulfillment and delivery. The operation manages a supply chain to distribute consumer goods directly to households.
Key facts about Zepto
- Founded Year: 2021
- Location: Bengaluru (India)
- Annual Revenue: ₹1,000+ Cr as on Mar 31, 2026
- Valuation: $*****
- Stage: Series H
- Total Funding till date: $2.29B
- Employee Count: 40,578 as on Mar 31, 2026
- Investors: Glade Brook Capital, Nexus Venture Partners and 187 Others
- Latest Funding Round: Series H, Oct 16, 2025, $*****
- Highlight: Editors' Pick
5. Replit
AI platform to build apps, websites, and software instantly. It enables users to create, deploy, and scale apps, websites, and software using natural language, with built-in tools for design, databases, hosting, collaboration, and integrations.
Key facts about Replit
Contrary's Year-on-Year Investment Trends
Contrary has invested in 60 companies over the last 7 years, with an average of 6 new investments annually in the last 5 years. In 2025, it made 7 investments, while as of Aug 2026, it has made 3 investments in this year. Its most recent first time investment was in FSH Technologies and most recent follow-on round was in Ramp.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 3 | 0 | 3 |
2025 | 7 | 0 | 7 |
2024 | 1 | 1 | 2 |
2023 | 4 | 0 | 4 |
2022 | 12 | 1 | 13 |
2021 | 7 | 1 | 8 |
2020 | 3 | 0 | 3 |
2019 | 1 | 0 | 1 |
Contrary's Investments by Stage
Contrary has made 17 investments in Seed stage with an average round size of $3.07M, 11 investments in Series A stage with an average round size of $31M, 8 investments in Series B stage with an average round size of $50.9M, 1 investment in Series C stage with an average round size of $100M and 1 investment in Series H stage with an average round size of $300M.Stage of entry | No. of Investments |
|---|---|
Seed | 17 |
Series A | 11 |
Series B | 8 |
Series C | 1 |
Series H | 1 |
Note: We have considered here, only first round of investments
Contrary's Investments by Sector
Contrary has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, Vertical SaaS and Retail. Notably, it has invested in 58 Tech companies, 42 Enterprise (B2B) companies, 39 Software companies and at least 27 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 21 |
Consumer | 11 |
FinTech | 10 |
Vertical SaaS | 6 |
Retail | 4 |
Others | 40 |
Note: We have considered here, only first round of investments
Contrary's Investments by Geography
Contrary has made most investments in United States (34), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 34 |
Canada | 2 |
India | 2 |
Note: We have considered here, only first round of investments
Contrary's recent investments
Contrary has made 3 investments in 2026 so far. FSH Technologies and Shade are the latest among them.Here are the most recent investments by Contrary:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Aug 21, 2026 | United States | Series A | 9499 | [+2] | |
Apr 23, 2026 | United States | Series B | 2013 | [+4] | |
Mar 24, 2026 | United States | Series B | 1141 | [+9] | |
Oct 16, 2025 | India | Series H | 2612 | [+12] | |
Oct 02, 2025 | United States | Series A | 7268 |
Unicorns in Contrary's Portfolio
Contrary has 7 unicorns in its portfolio - Corgi, Zepto, Replit and others. The most recent unicorn in their portfolio is Corgi. It became a unicorn in 2026.Here is a list of unicorns in Contrary's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
54 | Provider of automated insurance coverage for technology and software companies | 2024 | San Francisco | Series C | ohucezu | ||
78 | Retailer of groceries fresh produce household items and personal care | 2021 | Bengaluru | Series H | dllnmjf | ||
76 | AI platform to build apps, websites, and software instantly | 2016 | Foster City | Series D | {cshufh | ||
72 | Provider of compensation management software for businesses of all sizes | 2012 | San Francisco | Series C | uvz{vxc | ||
50 | Provider of user authentication solution for modern applications | 2020 | San Francisco | Series B | tdywzas |
IPOs and Publicly Listed companies in Contrary's Portfolio
3 of Contrary's portfolio companies have become public. Teamshares got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ), in Jun 2026 and Rubrik got listed on the National Association of Securities Dealers Automated Quotations (NASDAQ) at marketcap of $5.63B.Here are Contrary's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jun 23, 2026 | - | - | 5645 | |
Apr 25, 2024 | - | - | 5390 | |
Dec 09, 2020 | - | - | 5946 |
Acquired companies in Contrary's Portfolio
7 companies from Contrary's portfolio have been acquired. The most recent acquisition was Momentum in Aug 2025 by Virtuous for $*****.Here are Contrary's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Aug 14, 2025 | - | - | 6789 | |
Dec 20, 2024 | - | - | 8449 | |
Feb 20, 2024 | - | - | 5659 | |
Jan 04, 2024 | - | - | 9356 | |
Aug 02, 2023 | Nov 12, 2020 | Seed | 9593 |
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Team profile of Contrary
Contrary has a team of 49 members including 1 Partner, 36 Venture Partners and 3 Principals located in United States, Canada and 1 more location. Contrary's team does not sit on the board of any company as of now.Here is a list of top team members in Contrary:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | - | - | ||
Venture Partner | Wellesley | - | ||
Venture Partner | - | - | ||
Venture Partner | New York City | - | - | |
Venture Partner | United States | - | ||
Venture Partner | - | - | ||
Venture Partner | New York City | - | ||
Venture Partner | United States | - | - | |
Venture Partner | United States | - | ||
Venture Partner | New York City | - |
Co-investors of Contrary
Over the past 7 years, 478 investors have co-invested in Contrary's portfolio companies. This includes funds and angels.
- Invested before Contrary: Y Combinator, General Catalyst and 189 others have invested in rounds before Contrary. There are 6 companies where Y Combinator has invested before Contrary and 3 companies where General Catalyst has invested before Contrary.
- Top Co-investors of Contrary: 186 investors entered a company along with Contrary. These include investors like BoxGroup (3 companies).
- Invested after Contrary: A total of 101 investors have invested in Contrary's portfolio after their investments. Top Investors include General Catalyst (2 companies), Dash Fund (2 companies) and Goodwater Capital (2 companies).
Recent News related to Contrary
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Doss Raises $55M to Expand AI-Powered Operations PlatformSiliconAngle•Mar 24, 2026•Premji Invest, Doss, Madrona, Intuit and 6 others
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Corgi Raises $108M in FundingFinSMEs•Jan 09, 2026•Corgi, Glade Brook Capital, Contrary, Alumni Ventures and 9 others
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AI startup DualEntry secures $90M funding to revolutionize legacy ERP softwareSiliconAngle•Oct 03, 2025•Google, DualEntry, Lightspeed Venture Partners, Khosla Ventures and 12 others
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OnFinance AI secured USD 4.2 Million in Pre-Series A funding Round led by Peak XV’s SurgeEnablers•Sep 22, 2025•OnFinance AI, Peak XV Partners, Indian Angel Network, Climber Capital and 4 others
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Orchard Robotics Secures $22M in Series A Funding for AI FarmingTMC•Sep 04, 2025•Orchard Robotics, Quiet Capital, Shine Capital, Ravelin and 6 others
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Moment Secures $36 Million to Automate Fixed Income for Financial InstitutionsGlobal Fintech Series•Jul 09, 2025•Moment, Index Ventures, Andreessen Horowitz, Lightspeed Venture Partners and 3 others
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Voltra Raises $1.8M in Pre-Seed FundingFinSMEs•May 15, 2025•Voltra, Contrary, Hanover Capital Partners, Velocity
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Quick Commerce Startup Zepto Turns Most Funded Indian Company in 3 YrsStartup Pedia•Nov 23, 2024•Motilal Oswal Financial Services, Mankind, RP-Sanjiv Goenka Group, Haldiram and 16 others
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Leland lands $12 million to grow its coaching platformTechCrunch+•Nov 13, 2024•Leland, Forerunner Ventures, GSV Ventures, GSBackers and 3 others
