About H&M Group Ventures
H&M Group Ventures is a venture capital firm founded in 2015. It is primarily based out of Stockholm, Sweden. As of Aug 2026, H&M Group Ventures has invested in 29 companies. It primarily invests in Seed round in Sweden based startups. Its investments are spread across a wide range of sectors from High Tech to Retail and Environment Tech. Most recently it participated in the $***** Seed round of eComID Overall, H&M Group Ventures portfolio has seen 2 IPOs and 2 acquisitions including key companies like Klarna, TreeToTextile and Voyado. A lot of funds co-invest with H&M Group Ventures, with names like Fashion For Good sharing a substantial percentage of its portfolio. H&M Group Ventures has team of 7 people.Key Metrics
H&M Group Ventures' List of Top Investments
H&M Group Ventures has a portfolio of 29 companies. Their most notable investments are in Avassa and Rubi.Their portfolio spans across Sweden, United Kingdom, United States and 6 more locations. They have invested in High Tech, Retail, Environment Tech and 12 other sectors, across stages such as Series A, Seed and 3 more. Here is the list of top investments by H&M Group Ventures:
1. Klarna
Developer of an online platform for point-of-sale financing. It enables users to purchase products within the partnered merchant network and split the cost of the purchase from the stores into interest-free payments and also works in-store. It also enables users to make instalment payments by credit or debit cards on retail purchases, receive price changes, and deal alerts. Its mobile application is available on Android and iOS platforms.
Key facts about Klarna
- Founded Year: 2005
- Location: Stockholm (Sweden)
- Stage: Public
- Total Funding till date: $4.19B
- Employee Count: 4,636 as on Jul 31, 2026
- Investors: Silver Lake, equitywestsecurities.com and 138 Others
- Latest Funding Round: Conventional Debt, Aug 21, 2025, $*****
- Highlight: Public
2. Goop
Goop is an online retailer offering multi-category products. The product catalog includes beauty, food, home, fashion, travel accessories, and more
Key facts about Goop
- Founded Year: 2008
- Location: New York City (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $75M
- Employee Count: 676 as on Jul 31, 2026
- Investors: Fidelity Investments, 14W and 12 Others
- Latest Funding Round: Series C, Mar 29, 2018, $*****
- Highlight: Editors' Pick
3. Rubi
Manufacturer of biobased textiles made from captured carbon emissions. The company’s process removes carbon dioxide from the atmosphere. It creates textiles using virtually zero water and land. The textiles are the same material already used in apparel. The material biodegrades at the end of its life. The technology uses enzymes to convert carbon dioxide to cellulose.
Key facts about Rubi
- Founded Year: 2020
- Location: San Francisco (United States)
- Stage: Series A
- Total Funding till date: $25.8M
- Employee Count: 28 as on Jul 31, 2026
- Investors: Collab Fund, Kayak Ventures and 26 Others
- Latest Funding Round: Series A, Nov 21, 2025, $*****
- Highlight: Editors' Pick
4. Colorifix
Provider of microbial-based textile dying solutions. It identifies living organisms that produce specific colored pigments, sequences the genes responsible for their production, creates recombinant DNA incorporating these pigment-producing genes, and then transfers them into host microbes that multiply and produce the required pigment in bulk when cultured in a fermenter. The dyes and pigments are then used to color synthetic and natural textile fibers, avoiding the need for harsh chemicals.
Key facts about Colorifix
- Founded Year: 2016
- Location: Norwich (United Kingdom)
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $58.2M
- Employee Count: 72 as on Jul 31, 2026
- Investors: University of Cambridge, SAGANA and 32 Others
- Latest Funding Round: Series B, May 21, 2026, $*****
- Highlight: Editors' Pick
5. Trell
Social commerce platform for users to discover and share recommendations. It is a content-community-commerce platform for discovering lifestyle choices through video blogs in vernacular Indian languages.The platform is powered by user-generated video content, which is created by its own growing community. Users can discover and share recommendations on beauty, wellness, fashion, and more through short videos and blogs.
Key facts about Trell
- Founded Year: 2016
- Location: Bengaluru (India)
- Annual Revenue: 0 - ₹10 Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $65.9M
- Employee Count: 287 as on Jul 31, 2026
- Investors: Sequoia Capital, Samsung Venture Investment and 87 Others
- Latest Funding Round: Series B, Jan 12, 2021, $*****
- Highlight: Editors' Pick
H&M Group Ventures' Year-on-Year Investment Trends
H&M Group Ventures has invested in 30 companies over the last 9 years, with an average of 2 new investments annually in the last 5 years. In 2025, it made 1 investment, while as of Aug 2026, it has made 1 investment in this year. Its most recent first time investment was in Voyado and most recent follow-on round was in eComID.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 1 | 1 |
2025 | 0 | 1 | 1 |
2024 | 4 | 1 | 5 |
2023 | 4 | 0 | 4 |
2022 | 4 | 2 | 6 |
2021 | 3 | 1 | 4 |
2020 | 0 | 1 | 1 |
2019 | 3 | 0 | 3 |
2018 | 3 | 1 | 4 |
2017 | 2 | 0 | 2 |
H&M Group Ventures' Investments by Stage
H&M Group Ventures has made 11 investments in Series A stage with an average round size of $12.7M, 9 investments in Seed stage with an average round size of $3.09M, 1 investment in Series B stage with an average round size of $45M, 1 investment in Series C stage and 1 investment in Series E stage with an average round size of $20.1M.Stage of entry | No. of Investments |
|---|---|
Series A | 11 |
Seed | 9 |
Series B | 1 |
Series C | 1 |
Series E | 1 |
Note: We have considered here, only first round of investments
H&M Group Ventures' Investments by Sector
H&M Group Ventures has a diverse portfolio, with companies operating in the Retail, Consumer, Enterprise Applications, High Tech and Sustainability Tech. Notably, it has invested in 27 Tech companies, 17 Enterprise (B2B) companies, 10 Consumer (B2C) companies and at least 9 companies focusing on Software.Sector | No. of Investments |
|---|---|
Retail | 16 |
Consumer | 15 |
Enterprise Applications | 8 |
High Tech | 8 |
Sustainability Tech | 8 |
Others | 31 |
Note: We have considered here, only first round of investments
H&M Group Ventures' Investments by Geography
H&M Group Ventures has made most investments in Sweden (8), followed by United Kingdom where it has made 6 investments.Country | No. of Investments |
|---|---|
Sweden | 8 |
United Kingdom | 6 |
United States | 3 |
Canada | 1 |
Chile | 1 |
Others | 4 |
Note: We have considered here, only first round of investments
H&M Group Ventures' recent investments
H&M Group Ventures has made 1 investments in 2026 so far - eComID.Here are the most recent investments by H&M Group Ventures:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Aug 25, 2026 | Sweden | Seed | 6667 | [+4] | |
Feb 07, 2025 | United Kingdom | Seed | 4688 | ||
Dec 31, 2024 | United Kingdom | Series B | 2140 | [+3] | |
Dec 18, 2024 | Sweden | Seed | 3621 | - | |
Oct 18, 2024 | United Kingdom | Seed | 7586 | [+2] |
IPOs and Publicly Listed companies in H&M Group Ventures' Portfolio
2 of H&M Group Ventures' portfolio companies have become public. Klarna got listed on the New York Stock Exchange (NYSE), in Sep 2025 at marketcap of $15.1B and Renewcell got listed on the London Stock Exchange (LSE).Here are H&M Group Ventures' portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 10, 2025 | Oct 08, 2018 | Series E | 9098 | |
Dec 02, 2020 | Jun 24, 2019 | Series A | 5998 |
Acquired companies in H&M Group Ventures' Portfolio
2 companies from H&M Group Ventures' portfolio have been acquired. The most recent acquisition was TreeToTextile in Feb 2026 by Lenzing for $*****.Here are H&M Group Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Feb 02, 2026 | - | - | 3957 | |
Jun 18, 2025 | Dec 18, 2024 | Seed | 2851 |
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Team profile of H&M Group Ventures
H&M Group Ventures has a team of 7 members including 2 Principals located in Sweden. H&M Group Ventures' team does not sit on the board of any company as of now.Co-investors of H&M Group Ventures
Over the past 9 years, 253 investors have co-invested in H&M Group Ventures's portfolio companies. This includes funds and angels.
- Invested before H&M Group Ventures: Sequoia Capital, Talis Capital and 136 others have invested in rounds before H&M Group Ventures. There are 2 companies where Sequoia Capital has invested before H&M Group Ventures and 2 companies where Talis Capital has invested before H&M Group Ventures.
- Top Co-investors of H&M Group Ventures: 48 investors entered a company along with H&M Group Ventures. These include investors like Fashion For Good (2 companies).
- Invested after H&M Group Ventures: A total of 67 investors have invested in H&M Group Ventures's portfolio after their investments. Top Investors include Europa (4 companies), H&M Group (4 companies) and BESTSELLER (2 companies).
Recent News related to H&M Group Ventures
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Yaga Raises €4M To Expand Second-hand Fashion MarketplaceStartup Rise EU•Oct 21, 2025•CVS Specialty, Yaga, Trind VC, Startup Wise Guys and 6 others
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Colorifix secures $18m to rollout sustainable dyeing processJust-Style•Jun 24, 2025•Colorifix, IKEA, H&M Group Ventures
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H&M takes stake in Voyado as it expands to UK, Benelux, GermanyFashion Network•Dec 18, 2024•H&M Group, Voyado, H&M, H&M Group Ventures
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H&M Group Ventures is part of Cult Mia's latest seed funding roundFashion Network•Oct 21, 2024•Cult Mia, Fuel Ventures, Morgan Stanley, H&M Group Ventures
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Eveningwear Platform Cult Mia Raises $2 Million in Funding From H&M Group VenturesWWD•Oct 18, 2024•Cult Mia, H&M Group Ventures, Fuel Ventures, Morgan Stanley and 2 others
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H&M Group Ventures invests in AvassaFashionunited World Wide•Oct 01, 2024•H&M Group Ventures, Avassa, H&M, H&M Group
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H&M Group invests in Rondo Energy to further strengthen their climate strategyPR Newswire•Jun 19, 2024•H&M Group, Rondo Energy, H&M Group Ventures, H&M
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A Retro Tale strengthens the coffers with SEK 23.8 millionFinanstid•Aug 14, 2023•A Retro Tale, H&M Group Ventures
