About New Avenue Capital
New Avenue Capital is a venture capital firm founded in 2010. It is primarily based out of Vancouver, Canada. As of Sep 2021, New Avenue Capital has invested in 21 companies. It primarily invests in Seed round in Canada based startups. Its investments are spread across a wide range of sectors from Consumer to Retail and Enterprise Applications. Most recently it participated in the $***** Seed round of Pocketed Overall, New Avenue Capital portfolio has seen 3 IPOs and 6 acquisitions including key companies like First Cobalt, Immersive Tech and Pocketed. A lot of funds co-invest with New Avenue Capital, with names like Hardy Capital sharing a substantial percentage of its portfolio. New Avenue Capital has team of 1 people including 1 partners.Key Metrics
Team Members
Rounds of Entry
Seed & Angel
Portfolio IPOs
Portfolio Soonicorns
New Avenue Capital's List of Top Investments
New Avenue Capital has a portfolio of 21 companies. Their most notable investments include Fitplan and Dooly.Their portfolio spans across Canada, Uganda and United States. They have invested in Consumer, Retail, Enterprise Applications and 9 other sectors, across stages such as Seed, Angel stages. Here is the list of top investments by New Avenue Capital:1. Fitplan
Fitplan provides an app for on-demand fitness training and diet solutions provided by athletes. Fitplan enables subscribers to choose workouts and training programs. It offers timely and personalized training methods from these fitness leaders.
Key facts about Fitplan
- Founded Year: 2015
- Location: Vancouver (Canada)
- Stage: Series A
- Total Funding till date: $11.4M
- Employee Count: 16 as on Aug 31, 2026
- Investors: A-Rod, Bullpen Capital and 12 Others
- Latest Funding Round: Series A, Sep 09, 2019, $*****
- Highlight: Editors' Pick
2. Dooly
Cloud based reporting tool for sales representatives. The platform allows representatives to create detailed prospect notes, update them on the CRM and share it within the team. Managers can view the representatives' notes and follow up in case of non-reporting.
Key facts about Dooly
- Founded Year: 2014
- Location: Vancouver (Canada)
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $105M
- Employee Count: 10 - 49 as on Mar 01, 2026
- Investors: Spark Capital, Greenspring Associates and 31 Others
- Latest Funding Round: Series B, May 20, 2021, $*****
- Highlight: Editors' Pick

3. ChopValue
Online retailer offering multi-category home improvement products. The product catalog includes homeware products, decor products, cabinets & storage, furniture, and more. The product it offers is made from disposable chopsticks.
Key facts about ChopValue
- Founded Year: 2016
- Location: Vancouver (Canada)
- Stage: Series A
- Total Funding till date: $24.2M
- Employee Count: 45 as on Aug 31, 2026
- Investors: New Avenue Capital, Fulmer & Company and 6 Others
- Latest Funding Round: Series A, Aug 28, 2024, $*****
- Highlight: Editors' Pick
4. Keela
Keela offers an integrated suite of software for managing operations in non-profit organizations. Its features include centralized dashboard and inbox features enabling users to get a snapshot of their responsibilities; CRM; donation collection, automatic receipt issuance, and thank you notes; campaign management, and project management. Subscription-based pricing model.
Key facts about Keela
- Founded Year: 2013
- Location: Vancouver (Canada)
- Stage: Seed
- Total Funding till date: $1.53M
- Employee Count: 33 as on Aug 31, 2026
- Investors: Varshney Capital, Ontario Centre of Innovation and 9 Others
- Latest Funding Round: Seed, Sep 19, 2018, $*****
- Highlight: Editors' Pick
5. Ensibuuko
Financial inclusion solution provider in Africa. It provides Mobis, a core-banking software customized for Savings and Credit Cooperatives (SACCOS) to enable them to manage financial information offline while securely backing up on the cloud. It enables the delivery of financial services through the integration of Mobile money, SMS and USSD technologies. Key features include mobile banking tools, cloud storage and amp, inter-branch reconciliation, accounting, and exportable reports. They also provide Green, an inventory management platform for solar distribution companies in Uganda.
Key facts about Ensibuuko
- Founded Year: 2012
- Location: Kampala (Uganda)
- Stage: Seed
- Total Funding till date: $1.6M
- Employee Count: 51 as on Aug 31, 2026
- Investors: New Avenue Capital, Village Capital and 8 Others
- Latest Funding Round: Seed, Apr 30, 2021, $*****
- Highlight: Editors' Pick
New Avenue Capital's Year-on-Year Investment Trends
Its most recent first time investment was in Pocketed.New Avenue Capital's Investments by Stage
New Avenue Capital has made 2 investments in Seed stage with an average round size of $1.41M and 1 investment in Angel stage.Stage of entry | No. of Investments |
|---|---|
Seed | 2 |
Angel | 1 |
Note: We have considered here, only first round of investments
New Avenue Capital's Investments by Sector
New Avenue Capital has a diverse portfolio, with companies operating in the Consumer, Enterprise Applications, Food and Agriculture Tech and HealthTech. Notably, it has invested in 16 Tech companies, 10 Consumer (B2C) companies, 9 Enterprise (B2B) companies and at least 7 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer | 1 |
Enterprise Applications | 1 |
Food and Agriculture Tech | 1 |
HealthTech | 1 |
Note: We have considered here, only first round of investments
New Avenue Capital's Investments by Geography
New Avenue Capital has made most investments in Canada (3).New Avenue Capital's recent investments
New Avenue Capital has not made any investment in 2026 so far.Here are the most recent investments by New Avenue Capital:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Sep 2021 | Canada | Seed | 2886 | [+2] | |
May 23, 2018 | Canada | Angel | 5914 | [+1] | |
May 22, 2018 | Canada | Seed | 2493 | [+3] |
IPOs and Publicly Listed companies in New Avenue Capital's Portfolio
3 of New Avenue Capital's portfolio companies have become public. Immersive Tech got listed on the Canadian Securities Exchange (CSE), in Sep 2021 at marketcap of $1.69M and First Cobalt got listed on the Canadian Venture Exchange (CVE).Here are New Avenue Capital's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 08, 2021 | - | - | 2288 | |
Sep 09, 2008 | - | - | 3309 | |
- | - | - | 8151 |
Acquired companies in New Avenue Capital's Portfolio
6 companies from New Avenue Capital's portfolio have been acquired. The most recent acquisition was Pocketed in Mar 2025 by Deloitte for $*****.Here are New Avenue Capital's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Mar 10, 2025 | Sep 2021 | Seed | 4779 | |
Sep 01, 2018 | - | - | 9365 | |
Aug 08, 2018 | - | - | 3121 | |
May 11, 2017 | - | - | 8704 | |
May 11, 2017 | - | - | 9949 |
Team profile of New Avenue Capital
New Avenue Capital has a team of 1 member located in Canada. New Avenue Capital's team does not sit on the board of any company as of now.Co-investors of New Avenue Capital
Over the past 8 years, 30 investors have co-invested in New Avenue Capital's portfolio companies. This includes funds and angels.
- Top Co-investors of New Avenue Capital: 9 investors entered a company along with New Avenue Capital. These include investors like Hardy Capital (1 company).
- Invested after New Avenue Capital: A total of 21 investors have invested in New Avenue Capital's portfolio after their investments. Top Investors include Boldstart Ventures (1 company), BoxGroup (1 company) and Basement Fund (1 company).
Recent News related to New Avenue Capital
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Dooly.ai raises $2 million to automate admin tasks for sales teamsBetaKit•May 22, 2018•Dooly, ScaleUP Ventures, Panache Ventures, Pallasite Ventures and 1 other
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