About Parade Ventures
Parade Ventures is a venture capital firm founded in 2018. It is primarily based out of Menlo Park, United States. As of Dec 2025, Parade Ventures is an active investor, having invested in 53 companies, with 1 new investment in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Seed round of Simu Health Overall, Parade Ventures portfolio has seen 2 unicorns and 10 acquisitions including key companies like Cruise, Moveworks and Stance. A lot of funds co-invest with Parade Ventures, with names like Designer Fund sharing a substantial percentage of its portfolio. Parade Ventures has team of 31 people including 1 partners.Key Metrics
Team Members
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 1 more
Portfolio Soonicorns
Deals in last 12 months
Parade Ventures' List of Top Investments
Parade Ventures has a portfolio of 53 companies, including 2 unicorns. Their most notable investments are in FlowPath and Shakudo.Their portfolio spans across United States, Canada, Brazil and 2 more locations. They have invested in Enterprise Applications, High Tech, Consumer and 21 other sectors, across stages such as Seed, Series A and 1 more. Here is the list of top investments by Parade Ventures:
1. Ripple
Provider of blockchain and financial infrastructure solutions for cross-border payments and digital asset custody. The company offers payments, custody, and stablecoin solutions. These solutions enable the integration of blockchain and digital assets. The company aims to provide a simple, secure, and compliant way to modernize financial infrastructure.
Key facts about Ripple
- Founded Year: 2012
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $853M
- Employee Count: 2,254 as on Aug 31, 2026
- Investors: 2020 Ventures, 27th Street Capital and 106 Others
- Latest Funding Round: Conventional Debt, Aug 18, 2026, $*****
- Highlight: Editors' Pick
2. Cruise
Platform offering solutions for autonomous car. It develops hardware and software-enabled solutions for autonomous cars. It develops customized hardware with the power to manage the software stack. It uses AI to collect data from sensors and also offers object recognition and precision solutions for autonomous vehicles. Also, it offers testing and simulation solutions.
Key facts about Cruise
- Founded Year: 2013
- Location: San Francisco (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $7.72B
- Employee Count: 1,349 as on Sep 30, 2026
- Investors: T. Rowe Price, Qualcomm Ventures and 39 Others
- Latest Funding Round: Series E, Feb 01, 2022, $*****
- Highlight: Acquired

3. Madison Reed
Internet-first brand of hair coloring products. It provides home hair color kits, free of ammonia and other harmful chemicals, delivers and helps users maintain their hair without going to the salon. It also sells products through an online subscription model. Its customers take pictures of themselves and send them to stylists which help find the colors that match best. Services also include consultation, demonstration, color application, and a blowout from a professional, licensed stylist.
Key facts about Madison Reed
- Founded Year: 2013
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $250M
- Employee Count: 486 as on Sep 30, 2026
- Investors: Western Technology Investment, Goldman Sachs and 34 Others
- Latest Funding Round: Conventional Debt, Mar 06, 2026, $*****
- Highlight: Editors' Pick

4. Moveworks
Developer of an AI assistant platform for enterprise workflow automation. The platform unifies content systems and business applications, providing search and end-to-end task automation. It deploys customizable AI agents designed for enterprise scale, streamlining workflows across various business applications. It understands, plans, executes, and adapts to complete requests within organizational workflows.
Key facts about Moveworks
- Founded Year: 2016
- Location: Mountain View (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $315M
- Employee Count: 658 as on Jul 31, 2026
- Investors: Sapphire Ventures, Comerica and 12 Others
- Latest Funding Round: Series C, Jun 30, 2021, $*****
- Highlight: Acquired
5. Stance
Socks, underwear, and apparel designed for comfort, performance, and self-expression. The company offers a wide range of everyday essentials and performance products for men, women, and kids. Their products are engineered with innovative fabrics and designs, including Butter Blend™ for softness and Infiknit™ for durability. They focus on quality and craftsmanship, offering a guarantee on their products. The company emphasizes self-expression and individuality through their products. They offer subscriptions, bundle and save options, and gift cards. They also have a social impact program. The company's products are designed for various activities, including athletic, running, hiking, golf, skate, baseball, basketball, snowboard, and ski. They offer various heights and cushion levels for socks. They also offer accessories like hats, beanies, and water bottles. The company has brand partnerships with MLB and NBA. They offer casual and performance underwear with different fits and fabrics like cotton, Butter Blend™, performance poly. They have a cart, login, and sign-up options.
Key facts about Stance
- Founded Year: 2009
- Location: San Clemente (United States)
- Last Known Valuation: $*****
- Stage: Acquired
- Total Funding till date: $131M
- Employee Count: 217 as on Aug 31, 2026
- Investors: August Capital, Founders Circle Capital and 20 Others
- Latest Funding Round: Series D, Apr 28, 2016, $*****
- Highlight: Acquired
Parade Ventures' Year-on-Year Investment Trends
Parade Ventures has invested in 53 companies over the last 7 years, with an average of 2 new investments annually in the last 5 years. In 2025, it made 1 investment. Its most recent first time investment was in Simu Health and most recent follow-on round was in Shakudo.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 1 | 0 | 1 |
2024 | 1 | 0 | 1 |
2023 | 3 | 1 | 4 |
2022 | 2 | 1 | 3 |
2021 | 4 | 2 | 6 |
2020 | 3 | 0 | 3 |
2019 | 2 | 0 | 2 |
Parade Ventures' Investments by Stage
Parade Ventures has made 10 investments in Seed stage with an average round size of $5.67M, 4 investments in Series A stage with an average round size of $8.55M and 2 investments in Series B stage with an average round size of $17.6M.Stage of entry | No. of Investments |
|---|---|
Seed | 10 |
Series A | 4 |
Series B | 2 |
Note: We have considered here, only first round of investments
Parade Ventures' Investments by Sector
Parade Ventures has a diverse portfolio, with companies operating in the Enterprise Applications, FinTech, Enterprise Infrastructure, Artificial Intelligence - Industry Applications and Consumer. Notably, it has invested in 50 Tech companies, 39 Software companies, 36 Enterprise (B2B) companies and at least 25 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 11 |
FinTech | 4 |
Enterprise Infrastructure | 2 |
Artificial Intelligence - Industry Applications | 1 |
Consumer | 1 |
Others | 6 |
Note: We have considered here, only first round of investments
Parade Ventures' Investments by Geography
Parade Ventures has made most investments in United States (13), followed by Canada where it has made 2 investments.Country | No. of Investments |
|---|---|
United States | 13 |
Canada | 2 |
Brazil | 1 |
Note: We have considered here, only first round of investments
Parade Ventures' recent investments
Parade Ventures has not made any investment in 2026 so far.Here are the most recent investments by Parade Ventures:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Dec 12, 2025 | Canada | Seed | 6097 | ||
Feb 13, 2024 | United States | Seed | 8957 | [+5] | |
Aug 16, 2023 | United States | Series A | 4138 | [+3] | |
Jul 11, 2023 | United States | Seed | 1275 | [+3] | |
Jul 05, 2023 | Canada | Series A | 9510 | [+2] |
Unicorns in Parade Ventures' Portfolio
Parade Ventures has 2 unicorns in its portfolio - JumpCloud and Side. The most recent unicorn in their portfolio is JumpCloud. It became a unicorn in 2021, 4 years before Parade Ventures first invested in it.Here is a list of unicorns in Parade Ventures' portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
62 | Cloud based directory management for user and IT resource authentication | 2012 | Boulder | Series F | nvrnwwk | ||
52 | Provider of online brokerage services for diversified properties | 2017 | San Francisco | Series D | qkhy{jd |
Acquired companies in Parade Ventures' Portfolio
10 companies from Parade Ventures' portfolio have been acquired. The most recent acquisition was Stance in Nov 2025 by Marquee Brands for $*****.Here are Parade Ventures' portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Nov 19, 2025 | - | - | 1659 | |
Sep 11, 2025 | Oct 13, 2022 | Series B | 8752 | |
Mar 10, 2025 | - | - | 8992 | |
Oct 26, 2023 | - | - | 6498 | |
Aug 01, 2023 | - | - | 5569 |
Team profile of Parade Ventures
Parade Ventures has a team of 31 members including 1 Partner and 1 Venture Partner located in United States. Parade Ventures' team does not sit on the board of any company as of now.Co-investors of Parade Ventures
Over the past 7 years, 111 investors have co-invested in Parade Ventures's portfolio companies. This includes funds and angels.
- Invested before Parade Ventures: Homebrew, Kaszek and 17 others have invested in rounds before Parade Ventures. There are 2 companies where Homebrew has invested before Parade Ventures and 1 company where Kaszek has invested before Parade Ventures.
- Top Co-investors of Parade Ventures: 69 investors entered a company along with Parade Ventures. These include investors like Designer Fund (3 companies).
- Invested after Parade Ventures: A total of 23 investors have invested in Parade Ventures's portfolio after their investments. Top Investors include Tiger Global Management (1 company), Tishman Speyer (1 company) and Base10 Partners (1 company).
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