About UpWest
UpWest is a venture capital firm founded in 2012. It is primarily based out of Palo Alto, United States. As of Jul 2026, UpWest is an active investor, having invested in 83 companies, with 2 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Enterprise Infrastructure. Most recently it participated in the $***** Series A round of Elio Overall, UpWest portfolio has seen 1 unicorn, 1 IPO and 28 acquisitions including key companies like SentinelOne, HoneyBook and Agoda. A lot of funds co-invest with UpWest, with names like Hillsven sharing a substantial percentage of its portfolio. UpWest has team of 8 people including 4 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 2 more
Portfolio IPOs
Portfolio Acquisitions
Portfolio Unicorns
UpWest's List of Top Investments
UpWest has a portfolio of 83 companies, one of which is a Unicorn. Their most notable investments are in SecuredTouch and HoneyBook.Their portfolio spans across United States, Israel, United Kingdom and 2 more locations. They have invested in Enterprise Applications, High Tech, Enterprise Infrastructure and 23 other sectors, across stages such as Seed, Series A and 2 more. Here is the list of top investments by UpWest:1. SentinelOne
Cloud based endpoint security solutions. It provides a solution to detect threat behavior and block attacks. It provides a predictive execution inspection engine and military grade cyber defense technologies. The product comprises of installation on endpoint and monitoring client and analytics engine to detect non signature based threats, predict the further actions and other variations of the threat, and block them from causing damage online.
Key facts about SentinelOne
- Founded Year: 2013
- Location: Mountain View (United States)
- Annual Revenue: $1B+ as on Jan 31, 2026
- Stage: Public
- Total Funding till date: $697M
- Employee Count: 3,175 as on Jun 30, 2026
- Investors: HTIF, Shasta Ventures and 24 Others
- Latest Funding Round: Series F, Nov 11, 2020, $*****
- Highlight: Public

2. HoneyBook
Client workflow process automation software. It offers client workflow process automation software for automating and managing business processes. Its features include customizable workflows, legit online signatures, project tracking, automated appointment requests, automated follow-ups, automated payment reminders, and automated task reminders based on projects. The app is available on Google Play Store and Apple App Store. It offers a subscription-based pricing model. Live Oak Films, The Perfect Posey, and Forever Taeken are part of its clientele.
Key facts about HoneyBook
- Founded Year: 2013
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series E
- Total Funding till date: $479M
- Employee Count: 322 as on Jun 30, 2026
- Investors: Section Partners, Akkadian Ventures and 44 Others
- Latest Funding Round: Series E, Nov 03, 2021, $*****
- Highlight: Editors' Pick
3. Agoda
Online travel service booking platform. The platform enables users to book services that includes hotel accommodations, flight tickets, and more. Users can discover and book the services by providing location, destination, user details, preferred dates, and more.
Key facts about Agoda

4. Zenity
Zenity is a provider of governance and security solutions for low code applications. It provides a cyber security platform that designs and implements governance policies, identifies security risks, detects emerging threats, and drives automatic mitigation and response. It also Identifies and remediates misconfigured automations and risky and suspicious data flows.
Key facts about Zenity
- Founded Year: 2020
- Location: Tel Aviv (Israel)
- Stage: Series C
- Total Funding till date: $185M
- Employee Count: 248 as on Jun 30, 2026
- Investors: Third Point, Vertex Ventures Israel and 16 Others
- Latest Funding Round: Series C, Aug 03, 2026, $*****
- Highlight: Editors' Pick

5. Balance
Balance is the AI-native financial infrastructure for physical B2B trade, unifying risk, payments, capital, and AI-powered order-to-cash. With Balance businesses can offer net terms at scale, get paid faster, and run AR autonomously, without taking on credit risk or operational overhead.
Key facts about Balance
- Founded Year: 2020
- Location: San Francisco (United States)
- Stage: Series B
- Total Funding till date: $87M
- Employee Count: 147 as on Jun 30, 2026
- Investors: Viola Group, Salesforce Ventures and 21 Others
- Latest Funding Round: Conventional Debt, Nov 23, 2022, $*****
- Highlight: Editors' Pick
UpWest's Year-on-Year Investment Trends
UpWest has invested in 83 companies over the last 14 years, with an average of 2 new investments annually in the last 10 years. In 2025, it made 4 investments, while as of Jul 2026, it has made 2 investments in this year. Its most recent first time investment was in Elio and most recent follow-on round was in Darwingov.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 2 | 0 | 2 |
2025 | 3 | 1 | 4 |
2024 | 0 | 1 | 1 |
2023 | 2 | 1 | 3 |
2022 | 1 | 0 | 1 |
2021 | 4 | 1 | 5 |
2020 | 1 | 2 | 3 |
2019 | 2 | 3 | 5 |
2018 | 1 | 1 | 2 |
2017 | 4 | 0 | 4 |
UpWest's Investments by Stage
UpWest has made 38 investments in Seed stage with an average round size of $3.2M, 9 investments in Series A stage with an average round size of $9.76M, 2 investments in Angel stage with an average round size of $20K and 1 investment in Series B stage with an average round size of $13M.Stage of entry | No. of Investments |
|---|---|
Seed | 38 |
Series A | 9 |
Angel | 2 |
Series B | 1 |
Note: We have considered here, only first round of investments
UpWest's Investments by Sector
UpWest has a diverse portfolio, with companies operating in the Enterprise Applications, Enterprise Infrastructure, Consumer, High Tech and Vertical SaaS. Notably, it has invested in 78 Tech companies, 66 Enterprise (B2B) companies, 63 Software companies and at least 35 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 37 |
Enterprise Infrastructure | 9 |
Consumer | 8 |
High Tech | 8 |
Vertical SaaS | 7 |
Others | 33 |
Note: We have considered here, only first round of investments
UpWest's Investments by Geography
UpWest has made most investments in United States (29), followed by Israel where it has made 19 investments.Country | No. of Investments |
|---|---|
United States | 29 |
Israel | 19 |
Canada | 1 |
United Kingdom | 1 |
Note: We have considered here, only first round of investments
UpWest's recent investments
UpWest has made 2 investments in 2026 so far - Elio and Raven.Here are the most recent investments by UpWest:
Date | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jul 23, 2026 | United States | Series A | 4954 | [+4] | |
Mar 18, 2026 | United States | Seed | 1575 | [+8] | |
Oct 23, 2025 | - | Series A | 9883 | [+1] | |
Jul 01, 2025 | United States | Series A | 7471 | [+3] | |
Apr 02, 2025 | United States | Seed | 4645 | [+2] |
Unicorns in UpWest's Portfolio
UpWest has 1 unicorn in its portfolio - HoneyBook. The most recent unicorn in their portfolio is HoneyBook which became a unicorn in 2021, 6 years after UpWest first invested in it.Here is a list of unicorns in UpWest's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
75 | Client workflow process automation software | 2013 | San Francisco | Series E | bftycoq |
IPOs and Publicly Listed companies in UpWest's Portfolio
1 of UpWest's portfolio company became public - SentinelOne. It got listed on the New York Stock Exchange (NYSE), in Jun 2021 at marketcap of $8.97BHere are UpWest's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jun 30, 2021 | Mar 15, 2013 | Seed | 7360 |
Acquired companies in UpWest's Portfolio
28 companies from UpWest's portfolio have been acquired. The most recent acquisition was Genoox in May 2025 by Qiagen for $*****.Here are UpWest's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 12, 2025 | - | - | 7380 | |
Mar 05, 2025 | - | - | 3036 | |
Feb 04, 2025 | Oct 03, 2023 | Seed | 9820 | |
Feb 27, 2024 | Nov 10, 2014 | Seed | 9466 | |
Sep 08, 2022 | Jul 03, 2013 | Seed | 4323 |
Team profile of UpWest
UpWest has a team of 8 members including 4 Partners, 1 Venture Partner and 1 Principal located in United States and Israel. UpWest's team does not sit on the board of any company as of now.Here is a list of all team members in UpWest:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | Israel | - | ||
Partner | Israel | - | ||
Partner | San Francisco | - | - | |
Partner | San Francisco | - | ||
Venture Partner | Israel | - | ||
Principal | San Francisco | - |
Co-investors of UpWest
Over the past 14 years, 238 investors have co-invested in UpWest's portfolio companies. This includes funds and angels.
- Invested before UpWest: Y Combinator, Sparklabscultiv8 and 8 others have invested in rounds before UpWest. There is 1 company where Y Combinator has invested before UpWest and 1 company where Sparklabscultiv8 has invested before UpWest.
- Top Co-investors of UpWest: 94 investors entered a company along with UpWest. These include investors like Hillsven (4 companies).
- Invested after UpWest: A total of 134 investors have invested in UpWest's portfolio after their investments. Top Investors include Insight Partners (3 companies), M12 (3 companies) and UpWest (3 companies).
Recent News related to UpWest
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Raven.io Raises $20M in FundingFinSMEs•Mar 18, 2026•Raven, Norwest, Elron Ventures, CYBER FUTURE and 6 others
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Attentive.ai Secures $30.5 Million Series B to Accelerate AI Innovation in ConstructionBusiness Wire•Nov 12, 2025•Tenacity Ventures, Info Edge Ventures, Vertex Ventures, Attentive and 4 others
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Deeto Secures $12.5M Series A to Revolutionize B2B Buyer Experience with Customer-Led Growthintelligence360•Jul 09, 2025•Deeto, Jump Capital, UpWest, Tal Ventures and 1 other
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PerfectScale Raises $7.1M in Seed FundingFinSMEs•Oct 03, 2023•PerfectScale, Blumberg Capital, UpWest, Prelude Ventures and 5 others
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Zenity Raises $16.5 Million Series A to Enhance Low-Code/No-Code SecurityIntel Capital•Sep 12, 2023•Zenity, Intel Capital, Gefen Capital, UpWest and 4 others
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Israeli Fintech Startup Balance Raises $56 MillionCAESARS INTERACTIVE ENTERTAINMENT (UK) LIMITED•Jul 27, 2022•Balance, Forerunner Ventures, PayPal, Salesforce Ventures and 14 others
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CyCognito raises $100 million at $800 million valuationCTech•Dec 01, 2021•CyCognito, The Westly Group, Thomvest Ventures, The Heritage Group and 7 others
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Zenity Raises $5m For Low-code/no-code SecurityVentureBeat•Nov 23, 2021•Zenity, Vertex Ventures, UpWest, Vertex Holdings and 1 other