When was Reactful founded?

Reactful was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Reactful located?

Reactful is headquartered in Tel Aviv, Israel.

How many employees does Reactful have?

As of Jul 31, 2026, the latest employee count at Reactful is 4.

Is Reactful a funded company?

Reactful is a funded company, having raised a total of $3.4M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 03, 2013.

When was the latest funding round of Reactful?

Reactful's latest funding was a $***** Seed round on Aug 02, 2018, with participation from 0 investor.

Where does Reactful rank among its competitors?

Reactful ranks 20th amongst 384 active competitors, of which 48 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Nostra Ai, which secured $8.9M in Sep, 2024.

Who are the top competitors of Reactful?

Reactful's top competitors include Recurly, Privy and Connecto. Among them, Nostra Ai secured the most recent funding round in September, 2024.

Reactful - 2026 Company Profile, Team, Funding & Competitors

Company Details

Reactful offers a real time website optimization platform which measures visitor’s intent by tracking their movements on the website. It uses ML to use this data to create visual changes for optimizing user experience. It tracks user reactions such as a button shaking, an appearing tooltip, or highlighting a section of the page and translates them into human behaviors such as interest, confusion, hesitation etc. By using the Reaction Studio, a WYSWIG visual editor, marketers use this information to quickly create and test reactions to these behaviors.

Website: reactful.com
Social

Key Metrics

Founded Year

2013

Location

Tel Aviv, Israel

Stage

Acquired

Total Funding

$3.4M in 5 rounds

Latest Funding Round

Seed, Aug 02, 2018, $*****

Investors

UpWest & 3 more

Ranked

20^th among 384 active competitors

Employee Count

4 as on Jul 31, 2026

Similar Companies

Recurly & 540 more

Exit Details

Acquired by Metadata (Sep 08, 2022)

View Reactful's full profile

Reactful got acquired by Metadata on Sep 08, 2022.

Click here to take a look at Reactful's acquisition in detail

Reactful has raised a total funding of $3.4M over 5 rounds. Its first funding round was on Jul 03, 2013. Reactful has 4 institutional investors.

Here is the list of recent funding rounds of Reactful:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 02, 2018	5263388	Seed	8392929	6661800	8034446	1586730
Sep 19, 2017	1235237	Seed	4112815	2108442	7381052	5380004
Sep 05, 2016	4478905	Seed	3969268	3142000	7256003	Shaked Ventures & 2 more

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View details of Reactful's funding rounds and investors

The founders of Reactful are Aaron Hakim and Or Weis.

Here are the details of Reactful's key team members:

Aaron Hakim: Former Co-Founder of Reactful and founder of 1 other company.
Contact Info: 1 email address
Or Weis: Former Co-Founder of Reactful.

View details of Reactful's Founder profiles and Board Members

Reactful's employee count trend

Reactful has 4 employees as of Jul 26. Here is Reactful's employee count trend over the years:

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Top competitors of Reactful include Recurly, Privy and Connecto. Here is the list of Top 10 competitors of Reactful, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Recurly 2009, San Francisco (United States), Series C	Provider of subscription management and recurring billing automation platform	$39.2M	Polaris Partners, Accel-KKR & 11 others	73/100
2nd	Privy 2011, Boston (United States), Acquired	Provider of email and SMS marketing platform with expert strategy	$8.28M	500 Global, Atlas Venture & 18 others	60/100
3rd	Connecto 2013, Noida (India), Acquired	Cloud tools for marketers for customer engagement and lead capturing & management	$21M	-	59/100
4th	Segmentify 2015, Istanbul (Turkey), Acquired	Cloud-based product personalization tool for omnichannel retailers	$8M	StartersHub, Koc Holding & 10 others	58/100
5th	Skio 2021, New York City (United States), Acquired	Provider of subscription management platform for Shopify-based direct-to-consumer brands	$8M	Y Combinator, Adjacent & 7 others	57/100
6th	Perq 2001, Indianapolis (United States), Public	Customer engagement platform for e-tailers	$14.3M	Poplar Ventures, Elevate Ventures & 8 others	57/100
7th	Sailthru 2008, New York City (United States), Acquired	Marketing automation and personalization platform	$67.5M	RRE Ventures, Benchmark & 11 others	54/100
8th	Nostra Ai 2020, Venice (United States), Series A	Provider of infrastructure platform unifying site speed, bot protection, and identity	$20M	NOMO Ventures, High Alpha & 7 others	54/100
9th	Productboard 2014, Oakland (United States), Series D	Developer of a platform for product management and customer feedback	$262M	Tiger Global Management, Dragoneer Investment Group ... & 12 others	53/100
10th	Omneky 2018, San Francisco (United States), Seed	Provider of AI-powered platform for ad creation, management, and optimization	$10M	Next Orbit Ventures, Hyphen Capital & 7 others	53/100
20th	Reactful 2013, Tel Aviv (Israel), Acquired	Real-time website optimization platform	$3.4M	UpWest, AOL & 2 others	40/100