When was Reactful founded?

Reactful was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Reactful located?

Reactful is headquartered in Tel Aviv, Israel.

How many employees does Reactful have?

As of Jul 31, 2026, the latest employee count at Reactful is 4.

Is Reactful a funded company?

Reactful is a funded company, having raised a total of $3.4M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 03, 2013.

When was the latest funding round of Reactful?

Reactful's latest funding was a $***** Seed round on Aug 02, 2018, with participation from 0 investor. Its primary sector is MarketingTech. In Israel, the MarketingTech sector has seen $164M in funding in 2026 to date.

Where does Reactful rank among its competitors?

Reactful ranks 41st amongst 423 active competitors, of which 50 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Nostra Ai, which secured $8.9M in Sep, 2024.

Who are the top competitors of Reactful?

Reactful's top competitors include Recurly, Privy and Connecto. Among them, Nostra Ai secured the most recent funding round in September, 2024.

Reactful - 2026 Company Profile, Team, Funding & Competitors

Reactful is an acquired company based in Tel Aviv (Israel), founded in 2013 by Aaron Hakim and Or Weis. It operates as a Real-time website optimization platform. Reactful has raised $3.4M in funding from UpWest. The company has 423 active competitors, including 50 funded and 51 that have exited. Its top competitors include companies like Recurly, Privy and Connecto.

Company Details

Reactful offers a real time website optimization platform which measures visitor’s intent by tracking their movements on the website. It uses ML to use this data to create visual changes for optimizing user experience. It tracks user reactions such as a button shaking, an appearing tooltip, or highlighting a section of the page and translates them into human behaviors such as interest, confusion, hesitation etc. By using the Reaction Studio, a WYSWIG visual editor, marketers use this information to quickly create and test reactions to these behaviors.

Website: reactful.com
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Key Metrics

Founded Year

2013

Location

Tel Aviv, Israel

Stage

Acquired

Total Funding

$3.4M in 5 rounds

Latest Funding Round

Seed, Aug 02, 2018, $*****

Investors

UpWest & 3 more

Ranked

41^st among 423 active competitors

Employee Count

4 as on Jul 31, 2026

Similar Companies

Recurly & 579 more

Exit Details

Acquired by Metadata (Sep 08, 2022)

View Reactful's full profile

Reactful got acquired by Metadata on Sep 08, 2022.

Click here to take a look at Reactful's acquisition in detail

Reactful has raised a total funding of $3.4M over 5 rounds. Its first funding round was on Jul 03, 2013. Reactful has 4 institutional investors.

Here is the list of recent funding rounds of Reactful:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 02, 2018	4501956	Seed	8906996	1323450	2998825	8673596
Sep 19, 2017	3912173	Seed	7241817	4835891	8643351	2914121
Sep 05, 2016	6325397	Seed	3992510	9735090	5461926	Shaked Ventures & 2 more

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View details of Reactful's funding rounds and investors

The founders of Reactful are Aaron Hakim and Or Weis.

Here are the details of Reactful's key team members:

Aaron Hakim: Former Co-Founder of Reactful and founder of 1 other company.
Contact Info: 1 email address
Or Weis: Former Co-Founder of Reactful.

View details of Reactful's Founder profiles and Board Members

Reactful's employee count trend

Reactful has 4 employees as of Jul 26. Here is Reactful's employee count trend over the years:

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Top competitors of Reactful include Recurly, Privy and Connecto. Here is the list of Top 10 competitors of Reactful, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Recurly 2009, San Francisco (United States), Series C	Provider of subscription management and recurring billing automation platform	$39.2M	F-Prime Capital, Polaris Partners & 11 others	73/100
2nd	Privy 2011, Boston (United States), Acquired	Provider of email and SMS marketing platform with expert strategy	$8.28M	500 Global, Atlas Venture & 18 others	60/100
3rd	Connecto 2013, Noida (India), Acquired	Cloud tools for marketers for customer engagement and lead capturing & management	$21M	-	59/100
4th	Segmentify 2015, Istanbul (Turkey), Acquired	Cloud-based product personalization tool for omnichannel retailers	$8M	StartersHub, Koc Holding & 10 others	58/100
5th	Sailthru 2008, New York City (United States), Acquired	Marketing automation and personalization platform	$67.5M	Benchmark, RRE Ventures & 11 others	58/100
6th	Qubit 2010, London (United Kingdom), Acqui-Hired	Personalization solution for online businesses	$74.8M	Goldman Sachs, Balderton Capital & 18 others	57/100
7th	Skio 2021, New York City (United States), Acquired	Provider of subscription management platform for Shopify-based direct-to-consumer brands	$8M	Adjacent, Y Combinator & 7 others	57/100
8th	Perq 2001, Indianapolis (United States), Public	Customer engagement platform for e-tailers	$14.3M	Poplar Ventures, Elevate Ventures & 8 others	57/100
9th	Nostra Ai 2020, Venice (United States), Series A	Provider of infrastructure platform unifying site speed, bot protection, and identity	$20M	NOMO Ventures, High Alpha & 8 others	54/100
10th	Productboard 2014, Oakland (United States), Series D	Developer of a platform for product management and customer feedback	$262M	Tiger Global Management, Dragoneer Investment Group ... & 12 others	53/100
41st	Reactful 2013, Tel Aviv (Israel), Acquired	Real-time website optimization platform	$3.4M	UpWest, AOL & 2 others	40/100