When was Reactful founded?

Reactful was founded in 2013 and raised its 1st funding round within a year of its incorporation.

Where is Reactful located?

Reactful is headquartered in Tel Aviv, Israel.

How many employees does Reactful have?

As of Jul 01, 2024, the latest employee count at Reactful is 10.

Is Reactful a funded company?

Reactful is a funded company, having raised a total of $3.4M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jul 03, 2013.

When was the latest funding round of Reactful?

Reactful's latest funding was a $***** Seed round on Aug 02, 2018, with participation from 0 investor. Its primary sector is MarketingTech. In Israel, the MarketingTech sector has seen $36.2M in funding in 2026 to date.

Where does Reactful rank among its competitors?

Reactful ranks 16th amongst 325 active competitors, of which 50 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Omneky, which secured $7M in Nov, 2022.

Who are the top competitors of Reactful?

Reactful's top competitors include Recurly, Perq and Privy. Among them, Omneky secured the most recent funding round in November, 2022.

Reactful - 2026 Company Profile, Team, Funding & Competitors

Reactful is an acquired company based in Tel Aviv (Israel), founded in 2013 by Jonathan Friedman, Aaron Hakim and Or Weis. It operates as a Real-time website optimization platform. Reactful has raised $3.4M in funding from UpWest. The company has 325 active competitors, including 50 funded and 48 that have exited. Its top competitors include companies like Recurly, Perq and Privy.

Company Details

Reactful offers a real time website optimization platform which measures visitor’s intent by tracking their movements on the website. It uses ML to use this data to create visual changes for optimizing user experience. It tracks user reactions such as a button shaking, an appearing tooltip, or highlighting a section of the page and translates them into human behaviors such as interest, confusion, hesitation etc. By using the Reaction Studio, a WYSWIG visual editor, marketers use this information to quickly create and test reactions to these behaviors.

Website: reactful.com
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Key Metrics

Founded Year

2013

Location

Tel Aviv, Israel

Stage

Acquired

Total Funding

$3.4M in 5 rounds

Latest Funding Round

Seed, Aug 02, 2018, $*****

Investors

UpWest & 3 more

Ranked

16^th among 325 active competitors

Employee Count

10 as on Jul 01, 2024

Similar Companies

Recurly & 480 more

Exit Details

Acquired by Metadata (Sep 08, 2022)

View Reactful's full profile

Reactful got acquired by Metadata on Sep 08, 2022.

Click here to take a look at Reactful's acquisition in detail

Reactful has raised a total funding of $3.4M over 5 rounds. Its first funding round was on Jul 03, 2013. Reactful has 4 institutional investors.

Here is the list of recent funding rounds of Reactful:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 02, 2018	2178281	Seed	7761103	2486847	5282650	7224992
Sep 19, 2017	3376054	Seed	9402178	6270734	2145039	2000016
Sep 05, 2016	8660836	Seed	2512899	6133894	7635934	Shaked Ventures & 2 more

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View details of Reactful's funding rounds and investors

The founders of Reactful are Jonathan Friedman, Aaron Hakim and Or Weis.

Here are the details of Reactful's key team members:

Jonathan Friedman: Co-Founder of Reactful and founder of 1 other company. They are also an angel investor in 1 startup and serve on the board of 1 company.
Aaron Hakim: Former Co-Founder of Reactful and founder of 1 other company.
Contact Info: 1 email address
Or Weis: Former Co-Founder of Reactful.

View details of Reactful's Founder profiles and Board Members

Reactful's employee count trend

Reactful has 10 employees as of Jul 24. Here is Reactful's employee count trend over the years:

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Top competitors of Reactful include Recurly, Perq and Privy. Here is the list of Top 10 competitors of Reactful, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Recurly 2009, San Francisco (United States), Series C	Provider of subscription management and recurring billing automation platform	$39.2M	F-Prime Capital, Polaris Partners & 11 others	74/100
2nd	Perq 2001, Indianapolis (United States), Public	Customer engagement platform for e-tailers	$14.3M	Poplar Ventures, Elevate Ventures & 8 others	62/100
3rd	Privy 2011, Boston (United States), Acquired	Provider of email and SMS marketing platform with expert strategy	$9.98M	500 Global, Atlas Venture & 16 others	61/100
4th	Connecto 2013, Noida (India), Acquired	Cloud tools for marketers for customer engagement and lead capturing & management	$21M	-	59/100
5th	Intellimize 2016, San Mateo (United States), Acquired	Conversion rate optimization and personalization solution for businesses	$52M	Amplify Partners, Cobalt Capital & 9 others	59/100
6th	Omneky 2018, San Francisco (United States), Seed	Provider of AI-powered platform for ad creation, management, and optimization	$10M	Village Global, Next Orbit Ventures & 7 others	58/100
7th	Sailthru 2008, New York City (United States), Acquired	Marketing automation and personalization platform	$67.5M	RRE Ventures, Benchmark & 11 others	55/100
8th	Branding Brand 2008, Pittsburgh (United States), Series B	Developer of a platform for building digital retail experiences	$24M	Insight Partners, Lead Edge Capital & 5 others	53/100
9th	Productboard 2014, Oakland (United States), Series D	Developer of a platform for product management and customer feedback	$262M	Tiger Global Management, Dragoneer Investment Group ... & 12 others	53/100
10th	Bound 2012, Austin (United States), Acquired	Audience insights and website personalization platform	$9.32M	Origin Ventures, Azoic Ventures & 2 others	53/100
16th	Reactful 2013, Tel Aviv (Israel), Acquired	Real-time website optimization platform	$3.4M	UpWest, Shaked Ventures & 2 others	47/100