About VGC
VGC is a venture capital firm founded in 2011. It is primarily based out of London, United Kingdom. As of Jun 2023, VGC has invested in 13 companies. It primarily invests in Series A round in United Kingdom based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Consumer. Most recently it participated in the $***** Seed round of Pixion Overall, VGC portfolio has seen 3 acquisitions, namely SuperAwesome, Iconic Images and WIT Fitness. A lot of funds co-invest with VGC, with names like Hoxton Ventures sharing a substantial percentage of its portfolio. VGC has team of 3 people including 1 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed & Series A
Portfolio Acquisitions
VGC's List of Top Investments
VGC has a portfolio of 13 companies. Their most notable investments are in Pixion and SuperAwesome.Their portfolio spans across United Kingdom and United States. They have invested in Enterprise Applications, High Tech, Consumer and 8 other sectors, across stages such as Seed, Series A stages. Here is the list of top investments by VGC:1. Epic Games
Digital distribution platform for desktop PC games. It offers a range of titles, including free games, mods, and DLC content. The platform features a user-friendly interface for accessing and downloading games. The company also provides online services, such as account management and support, for users and game developers.
Key facts about Epic Games
- Founded Year: 1991
- Location: Cary (United States)
- Valuation: $*****
- Stage: Series F
- Total Funding till date: $8.13B
- Employee Count: 11,991 as on Aug 31, 2026
- Investors: Fidelity Investments, Baillie Gifford and 82 Others
- Latest Funding Round: Series F, Feb 07, 2024, $*****
- Highlight: Editors' Pick
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2. SuperAwesome
SuperAwesome is Ad platform for a kid-safe programmatic ad. It enables safe, digital engagement with the global under-13/16 audience. It can be used by brands and content-owners to safely engage digital media with kids. The product offered by the company are AwesomeAds for content owners and advertisers. It is a kid-safe ad platform. The company also offers PopJam which is social content tools for U13 engagement, Kidfluencer for kid-safe influencer marketing, and Kids Web Services which is a cloud-based tool for creating safe sites, apps, and digital experiences for kids.
Key facts about SuperAwesome
- Founded Year: 2013
- Location: London (United Kingdom)
- Annual Revenue: £50M - £100M as on Dec 31, 2023
- Stage: Acquired
- Total Funding till date: $58M
- Employee Count: 151 as on Aug 31, 2026
- Investors: Mayfair, Isomer Capital and 45 Others
- Latest Funding Round: Series C, Jan 27, 2020, $*****
- Highlight: Acquired
3. Sensat
Developer of a platform providing digital twin solutions for infrastructure projects. The platform offers capabilities for collaboration, geospatial tool integration, and data visualisation. It facilitates project management and aims to improve understanding of project constraints. The platform supports option evaluation and communication among stakeholders.
Key facts about Sensat
- Founded Year: 2017
- Location: London (United Kingdom)
- Annual Revenue: £1M - £10M as on Dec 31, 2025
- Stage: Series B
- Total Funding till date: $38.8M
- Employee Count: 54 as on Aug 31, 2026
- Investors: National Grid Partners, Round Hill Capital and 41 Others
- Latest Funding Round: Series B, May 18, 2026, $*****
- Highlight: Editors' Pick
Key facts about Looper Insights
- Founded Year: 2017
- Location: London (United Kingdom)
- Stage: Seed
- Employee Count: 60 as on Aug 31, 2026
- Investors: Zag, VGC and 25 Others
- Latest Funding Round: Seed, Apr 29, 2019, $*****
5. Naturecan
Key facts about Naturecan
- Founded Year: 2019
- Location: Stockport (United Kingdom)
- Annual Revenue: £10M - £50M as on Dec 31, 2024
- Stage: Funding Raised
- Employee Count: 68 as on May 31, 2026
- Investors: Zag and VGC
VGC's Year-on-Year Investment Trends
VGC has invested in 13 companies over the last 13 years, with an average of 1 new investment annually in the last 10 years. Its most recent first time investment was in Pixion and most recent follow-on round was in Percival Menswear.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 0 | 0 | 0 |
2025 | 0 | 0 | 0 |
2024 | 0 | 0 | 0 |
2023 | 3 | 0 | 3 |
2022 | 0 | 0 | 0 |
2021 | 0 | 1 | 1 |
2020 | 0 | 1 | 1 |
2019 | 1 | 0 | 1 |
2018 | 1 | 0 | 1 |
VGC's Investments by Stage
VGC has made 4 investments in Seed stage with an average round size of $2.85M and 3 investments in Series A stage with an average round size of $5.27M.Stage of entry | No. of Investments |
|---|---|
Seed | 4 |
Series A | 3 |
Note: We have considered here, only first round of investments
VGC's Investments by Sector
VGC has a diverse portfolio, with companies operating in the Consumer, Media & Entertainment, Business Services, Consumer Goods and Enterprise Applications. Notably, it has invested in 9 Tech companies, 6 Consumer (B2C) companies, 6 Enterprise (B2B) companies and at least 6 companies focusing on Software.Sector | No. of Investments |
|---|---|
Consumer | 2 |
Media & Entertainment | 2 |
Business Services | 1 |
Consumer Goods | 1 |
Enterprise Applications | 1 |
Others | 3 |
Note: We have considered here, only first round of investments
VGC's Investments by Geography
VGC has made most investments in United Kingdom (7).VGC's recent investments
VGC has not made any investment in 2026 so far.Here are the most recent investments by VGC:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jun 27, 2023 | United Kingdom | Seed | 9400 | [+7] | |
May 23, 2023 | United Kingdom | Seed | 8732 | - | |
Feb 02, 2023 | United Kingdom | Series A | 8131 | - | |
Apr 21, 2021 | United Kingdom | Series A | 2031 | - | |
Jun 11, 2020 | United Kingdom | Series A | 7694 | - |
Acquired companies in VGC's Portfolio
3 companies from VGC's portfolio have been acquired. The most recent acquisition was WIT Fitness in Jan 2024 by Frasers Group for $*****.Here are VGC's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jan 30, 2024 | Mar 18, 2019 | Series A | 3894 | |
Nov 15, 2021 | 2013 | Seed | 7103 | |
Sep 25, 2020 | Jul 20, 2015 | Series A | 2854 |
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Team profile of VGC
VGC has a team of 3 members including 1 Partner and 1 Principal located in United Kingdom. VGC's team does not sit on the board of any company as of now.Co-investors of VGC
Over the past 13 years, 25 investors have co-invested in VGC's portfolio companies. This includes funds and angels.
- Invested before VGC: Eldridge Industries and Jabre Capital have invested in rounds before VGC. There is 1 company where Eldridge Industries has invested before VGC and 1 company where Jabre Capital has invested before VGC.
- Top Co-investors of VGC: 13 investors entered a company along with VGC. These include investors like Hoxton Ventures (1 company).
- Invested after VGC: A total of 10 investors have invested in VGC's portfolio after their investments. Top Investors include M12 (1 company), Mayfair (1 company) and Harbert Management (1 company).
Recent News related to VGC
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Percival bolsters board to lead brand strategy and business growthFashionUnited•May 22, 2023•Percival Menswear, VGC
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