About Potential
Potential, an accelerator and incubator program founded in 2012, is based in Lightwater, United Kingdom. With a presence in 7 countries, it has supported around 68 startups in sectors like Enterprise Applications, Consumer. As of May 2026, Potential has 1 unicorn under its belt and has witnessed 20 portfolio exits. Most notable companies in
its portfolio include CashKaro, WayCool and Her. The program is backed by a team of 2 people who primarily support Seed startups based in United Kingdom. Its latest investment was a $1.89M Series D round in WayCool on Jun 03, 2024, which also saw participation from Pivot Investment Partners and Triumph Properties.
Key Metrics
Founded Year
2012
Location
Lightwater, United Kingdom
Sectors of Investment
Stages of Investment
Seed, Series B & 1 more
Locations of Investment
Unicorn in Portfolio
Potential's List of Top Investments
Potential has a portfolio of 68 companies, one of which is a Unicorn. Their most notable investmentis in CitruslabsTheir portfolio spans across United Kingdom, United States, India and 4 more locations. They have invested in Enterprise Applications, Consumer, Retail and 19 other sectors, across stages such as Seed, Series B and 1 more. Here is the list of top investments by Potential:1. CashKaro
Platform offering cashback and coupon offers from e-commerce portals. It is a cashback and discount coupons platform, offering users with cashback while shopping online from various brands. It allows shoppers to earn cashback on top of existing discounts, promo codes, and bank offers.
Key facts about CashKaro
2. WayCool
Provider of food supply chain management and farming solutions. It is a provider of food supply chain management and farming solutions. The company leverages technology to deliver fresher, cleaner, and better produce to consumers by streamlining the farm-to-fork supply chain. Its offerings include food development and distribution services.
Key facts about WayCool
- Founded Year: 2015
- Location: Chennai (India)
- Annual Revenue: ₹1,260Cr as on Mar 31, 2023
- Valuation: $*****
- Stage: Series E
- Total Funding till date: $388M
- Employee Count: 164 as on Mar 31, 2025
- Investors: Pivot Investment Partners, Caspian and 86 Others
- Latest Funding Round: Series E, Mar 13, 2026, $*****
- Highlight: Editors' Pick
3. Her
Her(formerly Dattch) is a dating app designed for women. It lets lesbian, bisexual and bi-curious women connect with each other and their community. Currently live in the UK, Ireland, San Francisco, New York and LA.
Key facts about Her
- Founded Year: 2013
- Location: San Francisco (United States)
- Stage: Acquired
- Total Funding till date: $1.21M
- Employee Count: 38 as on Apr 30, 2026
- Investors: Catapult, Exponent and 12 Others
- Latest Funding Round: Seed, Feb 26, 2015, $*****
- Highlight: Acquired
4. Sendbird
Developer of an AI customer experience platform and communication APIs. The platform provides personalized customer experiences across various customer journeys. It offers AI agents, communication solutions, and developer resources. The company provides tools for building AI agents, integrating AI into existing systems, and managing customer interactions.
Key facts about Sendbird
- Founded Year: 2013
- Location: San Mateo (United States)
- Valuation: $*****
- Stage: Series C
- Total Funding till date: $218M
- Employee Count: 300 as on Apr 30, 2026
- Investors: Meritech, August Capital and 29 Others
- Latest Funding Round: Series C, Mar 19, 2021, $*****
- Highlight: Editors' Pick
5. hackajob
Provider of an AI-powered platform connecting tech talent with employers. The platform offers tools for sourcing, screening, and engaging candidates, streamlining the hiring process. It uses intelligent matching to connect job seekers with relevant opportunities based on skills and preferences. The platform aims to make hiring easier and fairer for both job seekers and employers.
Key facts about hackajob
- Founded Year: 2014
- Location: London (United Kingdom)
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $42M
- Employee Count: 118 as on Apr 30, 2026
- Investors: Volition Capital, Salica Investments and 13 Others
- Latest Funding Round: Series B, May 03, 2023, $*****
Potential's Year-on-Year Investment Trends
Potential has invested in 68 companies over the last 14 years, with an average of 1 new investment annually in the last 10 years. Its most recent first time investment was in WayCool and most recent follow-on round was in WayCool.Potential's Investments by Stage
Potential has made 20 investments in Seed stage with an average round size of $302K, 1 investment in Series B stage with an average round size of $13.5M and 1 investment in Series D stage with an average round size of $78M.Stage of entry | No. of Investments |
|---|---|
Seed | 20 |
Series B | 1 |
Series D | 1 |
Note: We have considered here, only first round of investments
Potential's Investments by Sector
Potential has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Retail, Food and Agriculture Tech and EdTech. Notably, it has invested in 59 Tech companies, 35 Consumer (B2C) companies, 34 Enterprise (B2B) companies and at least 33 companies focusing on Software.Sector | No. of Investments |
|---|---|
Enterprise Applications | 8 |
Consumer | 7 |
Retail | 4 |
Food and Agriculture Tech | 3 |
EdTech | 2 |
Others | 12 |
Note: We have considered here, only first round of investments
Potential's Investments by Geography
Potential has made most investments in United Kingdom (18), followed by India where it has made 2 investments.Country | No. of Investments |
|---|---|
United Kingdom | 18 |
India | 2 |
United States | 2 |
Note: We have considered here, only first round of investments
Potential's recent investments
Potential has not made any investment in 2026 so far.Here are the most recent investments by Potential:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Jun 03, 2024 | India | Series D | 4749 | ||
Jan 13, 2022 | India | Series D | 2930 | [+16] | |
Oct 13, 2021 | India | Series D | 9936 | [+10] | |
Aug 19, 2021 | India | Series B | 2739 | [+16] | |
Jan 03, 2018 | United States | Seed | 3209 | [+4] |
Unicorns in Potential's Portfolio
Potential has 1 unicorn in its portfolio - Sendbird. The most recent unicorn in their portfolio is Sendbird which became a unicorn in 2021, 5 years before Potential first invested in it.Here is a list of unicorns in Potential's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
63 | Developer of an AI customer experience platform and communication APIs | 2013 | San Mateo | Series C | kgjaclc |
IPOs and Publicly Listed companies in Potential's Portfolio
4 of Potential's portfolio companies have become public. Flitto got listed on the Korea Exchange (KRX), in Jul 2019 at marketcap of $114M.Here are Potential's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Jul 17, 2019 | - | - | 3961 | |
- | Aug 25, 2015 | Seed | 1501 | |
- | - | - | 8770 | |
- | - | - | 1653 |
Acquired companies in Potential's Portfolio
16 companies from Potential's portfolio have been acquired. The most recent acquisition was Her in May 2025 by Match Group for $*****.Here are Potential's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
May 22, 2025 | 2014 | Seed | 4642 | |
Jan 15, 2025 | Dec 10, 2013 | Seed | 7169 | |
Oct 17, 2024 | - | - | 7543 | |
Jul 13, 2022 | - | - | 3688 | |
Oct 16, 2021 | - | - | 5811 |
Team profile of Potential
Potential has a team of 2 members located in United Kingdom. Potential's team does not sit on the board of any company as of now.Co-investors of Potential
Over the past 14 years, 223 investors have co-invested in Potential's portfolio companies. This includes funds and angels.
- Invested before Potential: Northern Arc Capital, Innoven Capital and 95 others have invested in rounds before Potential. There are 2 companies where Northern Arc Capital has invested before Potential and 1 company where Innoven Capital has invested before Potential.
- Top Co-investors of Potential: 26 investors entered a company along with Potential. These include investors like Pivot Ventures (2 companies).
- Invested after Potential: A total of 100 investors have invested in Potential's portfolio after their investments. Top Investors include 500 Global (2 companies) and Stride Ventures (1 company).
Recent News related to Potential
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Rooter raises USD 16mn (INR 131 Cr) to bolster market leadershipExpress Computer•May 25, 2023•Rooter, Lightbox, Trifecta Capital, Pivot Ventures and 20 others
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Dementia app MindMate secures $2m fundingBusinessCloud•Mar 29, 2018•MindMate, LaunchCapital, THCAP, Mucker and 5 others
