33Across - About the company
33Across is a series C company based in New York City (United States), founded in 2007 by Eric Wheeler and Greg Levitt. It operates as a Publisher monetization and revenue platform. 33Across has raised $25.7M in funding from investors like First Round Capital, QED Investors and Flybridge Capital Partners. The company has 197 active competitors, including 14 funded and 26 that have exited. Its top competitors include companies like Criteo, Rubicon Project and DoubleClick By Google.
Company Details
33Across is a publisher monetization and revenue optimization platform. For publishers, provides solutions namely SiteCTRL to gain real-time consumer insights and RevCTRL for better targeted advertisements and thereby generating more revenue. For advertisers, provides a platform called Real Platform™ for quality programmatic advertising across devices. Under the hood of Real Platform, provides a suite of solutions for quality outstream and interstitial video placements, viewable and fraud-free inventory. Partners with big DSPs, Trading Desks, Networks and Agencies.
- Website
- www.33across.com
Key Metrics
Founded Year
2007
Location
New York City, United States
Stage
Series C
Total Funding
$25.7M in 5 rounds
Latest Funding Round
Investors
Ranked
2nd among 197 active competitors
Employee Count
53 as on Aug 31, 2026
Investment & Acquisitions
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33Across's funding and investors
33Across has raised a total funding of $25.7M over 5 rounds. Its first funding round was on Feb 06, 2009. Its latest funding round was a Series C round on Jul 18, 2012 for $*****. 9 investors participated in its latest round. 33Across has 12 institutional investors.
Here is the list of recent funding rounds of 33Across:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 18, 2012 | 7692603 | Series C | 3918037 | 5175543 | 8259597 | 6106022 |
Jan 05, 2011 | 4630291 | Series B | 2994513 | 5410522 | 6258609 | |
Apr 22, 2010 | 3207683 | Series A | 5339710 | 3025848 | 2017324 |
View details of 33Across's funding rounds and investors
33Across' founders and board of directors
Founder? Claim ProfileHere are the details of 33Across' key team members:
- Eric Wheeler: Co-Founder & CEO of 33Across. Contact Info: 1 email address
- Greg Levitt: Former Co-Founder of 33Across.
- Eric Wheeler: CEO of 33Across. Contact Info: 1 email address
View details of 33Across's Founder profiles and Board Members
33Across' employee count trend
33Across has 53 employees as of Aug 26. Here is 33Across's employee count trend over the years:
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33Across's Competitors and alternates
Top competitors of 33Across include Criteo, Rubicon Project and DoubleClick By Google. Here is the list of Top 10 competitors of 33Across, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of commerce media platform connecting marketers and media owners | $60M | 75/100 | ||
2nd | 33Across 2007, New York City (United States), Series C | Publisher monetization and revenue platform | $25.7M | 62/100 | |
3rd | Rubicon Project 2007, Los Angeles (United States), Public | Provides a platform for buying and selling ad inventory | $60M | 61/100 | |
4th | DoubleClick By Google 1996, New York City (United States), Acquired | Integrated advertising and analytics platform for deeper customer insights and better results | - | 58/100 | |
5th | Sharethrough 2008, Montreal (Canada), Acquired | Provider of omnichannel advertising exchange platform, enhancing ad experience and performance | $61M | 57/100 | |
6th | NYiax 2016, New York City (United States), Acquired | Platform offering ad exchange software | $24.3M | 52/100 | |
7th | Offers SSP and ad exchange | $1.98M | 49/100 | ||
8th | Provider of platform for direct digital media trading and workflow automation | $300K | - | 45/100 | |
9th | BrightRoll 2006, San Francisco (United States), Acquired | Trusted guide providing best-in-class services and solutions for growth | $50.2M | 45/100 | |
10th | Xandr 2018, New York City (United States), Acquired | Platform offering TV ad exchange software | - | - | 45/100 |
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33Across's Investments and acquisitions
33Across has acquired Tynt. 33Across has not made any investments as of now.Reports related to 33Across
Here is the latest report on 33Across's sector:
News related to 33Across
Media has covered 33Across for a total of 4 events in the last 1 year, 2 of them have been about partnerships and 1 about company updates.
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33Across Empowers Financial Services Marketers to Optimize Digital Inventory and Targeting with Unique AudiencesMarTech Series•Sep 17, 2025•33Across
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33Across Empowers Financial Services Marketers with Equifax IXI Network DataGlobeNewswire•Sep 16, 2025•Equifax, 33Across
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33Across Expands Partnership with PubMatic, Integrating Lexicon’s Addressable Capabilities for Enhanced Cookieless Audience ReachGlobeNewswire•Dec 04, 2024•33Across, PubMatic
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33Across and MediaWallah Partner to Innovate Data Onboarding and Identity Resolution for Programmatic CampaignsMarTech Series•Nov 19, 2024•33Across, MediaWallah
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33Across and MediaWallah Partner to Innovate Data Onboarding and Identity Resolution for Programmatic CampaignsGlobeNewswire•Nov 19, 2024•33Across, MediaWallah
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33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience TargetingGlobeNewswire•Jul 24, 2024•33Across
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33Across' Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for PublishersUserwalls•Jun 14, 2022•33Across
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