When was Adaptly founded?

Adaptly was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Adaptly located?

Adaptly is headquartered in New York City, United States.

How many employees does Adaptly have?

As of Jul 01, 2024, the latest employee count at Adaptly is 51 - 200.

Is Adaptly a funded company?

Adaptly is a funded company, having raised a total of $13.9M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 11, 2010.

When was the latest funding round of Adaptly?

Adaptly's latest funding was a $***** Series B round on May 09, 2012, with participation from 7 investors. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.09B in funding in 2026 to date.

Where does Adaptly rank among its competitors?

Adaptly ranks 26th amongst 274 active competitors, of which 29 are funded. It stands 4th in terms of total funding among its competitors. The most recent competitor to raise funding was Fluency, which secured $40M in Dec, 2025.

Who are the top competitors of Adaptly?

Adaptly's top competitors include Hootsuite, ROI Hunter and Genus AI. Among them, Fluency secured the most recent funding round in December, 2025.

Adaptly - 2026 Company Profile, Team, Funding & Competitors

Company Details

Adaptly allows marketers to launch ad campaigns on multiple social networks including Facebook, Twitter, LinkedIn, Reddit, StumbleUpon, MySpace, etc. Optimizes spending on media ad campaigns based on budget constraints, provides analytics, including CTRs and competitive intelligence and insights into how campaigns are performing.

Website: adaptly.com
Social

Key Metrics

Founded Year

2010

Location

New York City, United States

Stage

Acqui-Hired

Total Funding

$13.9M in 4 rounds

Latest Funding Round

Series B, May 09, 2012, $*****

Investors

First Round Capital & 14 more

Ranked

26^th among 274 active competitors

Employee Count

51 - 200 as on Jul 01, 2024

Similar Companies

Hootsuite & 338 more

View Adaptly's full profile

Adaptly is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Adaptly, Inc. CIN: 27-2393054 , United States, Active	Feb 14, 2016	-	-	-

Adaptly has raised a total funding of $13.9M over 4 rounds. Its first funding round was on Aug 11, 2010. Its latest funding round was a Series B round on May 09, 2012 for $*****. 7 investors participated in its latest round. Adaptly has 14 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Adaptly:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 09, 2012	2364833	Series B	4444952	4344867	6175609	7317517
Apr 18, 2011	3417475	Series A	9050787	6549789	4291514	Michael Katz
Oct 25, 2010	9687486	Seed	3423932	9708606	8123259	3486021

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View details of Adaptly's funding rounds and investors

The founders of Adaptly are Nikhil Sethi and Garrett Ullom.

Here are the details of Adaptly's key team members:

Nikhil Sethi: Former Co-Founder of Adaptly and founder of 1 other company.
Garrett Ullom: Former Co-Founder of Adaptly.

View details of Adaptly's Founder profiles and Board Members

Adaptly's employee count trend

Adaptly has 51 - 200 employees as of Jul 24. Here is Adaptly's employee count trend over the years:

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Top competitors of Adaptly include Hootsuite, ROI Hunter and Genus AI. Here is the list of Top 10 competitors of Adaptly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hootsuite 2008, Vancouver (Canada), Series B	AI based social media management platform for businesses	$284M	Blumberg Capital, Hearst & 35 others	67/100
2nd	ROI Hunter 2014, Brno (Czech Republic), Acquired	Cloud based ad campaign management and product feedback analytics tool	$5.17M	KAYA, Agora & 3 others	63/100
3rd	Genus AI 2016, San Francisco (United States), Seed	Platform offering predictive analytics solutions	$11M	MGV, Aleph & 13 others	52/100
4th	Yoyo Holdings 2012, Singapore (Singapore), Series A	Mobile based rewards company	$1.3M	STRIVE, Incubate Fund & 11 others	51/100
5th	Fluency 2017, Burlington (United States), Series A	Platform for ad automation	$40.2M	Integrity Growth Partners	50/100
6th	Otis 2019, New York (United States), Seed	Cloud-based ad campaign management solutions provider	$2.5M	Studio VC, Gaingels & 12 others	49/100
7th	Denim Social 2008, Clayton (United States), Series B	Cloud-based social media management platform	$13.1M	JAM FINTOP, FINTOP & 8 others	48/100
8th	Optimal 2008, San Francisco (United States), Acquired	Social media advertising platform	$5.7M	Azoic Ventures, Neu Venture Capital & 6 others	47/100
9th	AdHawk 2015, Boulder (United States), Series B	Management of Digital Advertising Metrics	$17.7M	Zelkova Ventures, Entree Capital & 14 others	47/100
10th	esome advertising technologies 2015, Germany, Acquired	Offers advertisement optimization of advertising in social networks	-	-	47/100
26th	Adaptly 2010, New York City (United States), Acqui-Hired	Social ad campaign manager	$13.9M	CRV, Time Warner Investments & 13 others	38/100