When was Fluency founded?

Fluency was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Fluency located?

Fluency is headquartered in Burlington, United States.

How many employees does Fluency have?

As of Jun 30, 2026, the latest employee count at Fluency is 140.

Is Fluency a funded company?

Fluency is a funded company, having raised a total of $40.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 05, 2019.

When was the latest funding round of Fluency?

Fluency's latest funding was a $***** Series A round on Dec 16, 2025, with participation from 1 investor.

Where does Fluency rank among its competitors?

Fluency ranks 18th amongst 985 active competitors, of which 92 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Fluency, which secured $40M in Dec, 2025.

Who are the top competitors of Fluency?

Fluency's top competitors include Smartly.io, StackAdapt and Quotient. Among them, Fluency secured the most recent funding round in December, 2025.

Fluency - 2026 Company Profile, Team, Funding & Competitors

Fluency is a series A company based in Burlington (United States), founded in 2017 by Scott Gale. It operates as a Platform for ad automation. Fluency has raised $40.2M in funding from Integrity Growth Partners. The company has 985 active competitors, including 92 funded and 83 that have exited. Its top competitors include companies like Smartly.io, StackAdapt and Quotient.

Company Details

Fluency provides an automation platform for advertising. It allows agencies and organizations to scale and optimize their digital advertising campaigns across Google, Bing, Google Shopping, Facebook, Instagram, GDN and Amazon.

Website: www.fluency.inc/
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Phone Number: +1 **********

Key Metrics

Founded Year

2017

Location

Burlington, United States

Stage

Series A

Total Funding

$40.2M in 2 rounds

Latest Funding Round

Series A, Dec 16, 2025, $*****

Investors

Integrity Growth Partners & 1 more

Ranked

18^th among 985 active competitors

Employee Count

140 as on Jun 30, 2026

Similar Companies

Hootsuite & 347 more

View Fluency's full profile

Fluency has raised a total funding of $40.2M over 2 rounds. Its first funding round was on Aug 05, 2019. Its latest funding round was a Series A round on Dec 16, 2025 for $*****. 1 investor participated in its latest round. Fluency has 2 institutional investors.

Here is the list of recent funding rounds of Fluency:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 16, 2025	9401173	Series A	5559420	5143916	6779753	2082776
Aug 05, 2019	2239132	Seed	6972786	6111862	6288129	2647891

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View details of Fluency's funding rounds and investors

The founders of Fluency is Scott Gale.

Here are the details of Fluency's key team members:

Scott Gale: Founder of Fluency.
Contact Info: 1 email address

View details of Fluency's Founder profiles and Board Members

Fluency's employee count trend

Fluency has 140 employees as of Jun 26. Here is Fluency's employee count trend over the years:

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Top competitors of Fluency include Smartly.io, StackAdapt and Quotient. Here is the list of Top 10 competitors of Fluency, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
2nd	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 9 others	70/100
3rd	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
4th	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Adara & 5 others	65/100
5th	Choozle 2012, Denver (United States), Series C	Provider of a self-service platform for programmatic advertising campaign management	$29.9M	Boathouse Capital, Great Oaks Venture Capital ... & 2 others	65/100
6th	Pixis 2018, Burlingame (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	SoftBank Vision Fund, Premji Invest & 13 others	64/100
7th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
8th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Cyhawk Ventures & 2 others	62/100
9th	Rocketium 2015, Bengaluru (India), Series A	Provider of AI-powered creative production platform combining design tools and services	$9.8M	Blume Venture, 1Crowd & 56 others	60/100
10th	Mediaocean 2006, New York City (United States), Acquired	Advertising Technology Enabler	-	Eterna Growth Partners, Click Ventures & 7 others	58/100
18th	Fluency 2017, Burlington (United States), Series A	Platform for ad automation	$40.2M	Integrity Growth Partners, VCET	54/100