When was Fluency founded?

Fluency was founded in 2017 and raised its 1st funding round 2 years after it was founded.

Where is Fluency located?

Fluency is headquartered in Burlington, United States.

Who is the current CEO of Fluency?

Mike Lane of Fluency. They have also founded 1 company.

How many employees does Fluency have?

As of Jun 30, 2026, the latest employee count at Fluency is 140.

Is Fluency a funded company?

Fluency is a funded company, having raised a total of $40.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 05, 2019.

When was the latest funding round of Fluency?

Fluency's latest funding was a $***** Series A round on Dec 16, 2025, with participation from 1 investor.

Where does Fluency rank among its competitors?

Fluency ranks 5th amongst 272 active competitors, of which 29 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Fluency, which secured $40M in Dec, 2025.

Who are the top competitors of Fluency?

Fluency's top competitors include Hootsuite, ROI Hunter and Genus AI. Among them, Fluency secured the most recent funding round in December, 2025.

Fluency - 2026 Company Profile, Team, Funding & Competitors

Fluency is a series A company based in Burlington (United States), founded in 2017 by Mike Lane, Eric Mayhew and Scott Gale. It operates as a Platform for ad automation. Fluency has raised $40.2M in funding from Integrity Growth Partners. The company has 272 active competitors, including 29 funded and 31 that have exited. Its top competitors include companies like Hootsuite, ROI Hunter and Genus AI.

Company Details

Fluency provides an automation platform for advertising. It allows agencies and organizations to scale and optimize their digital advertising campaigns across Google, Bing, Google Shopping, Facebook, Instagram, GDN and Amazon.

Website: www.fluency.inc/
Social
Phone Number: +1 **********

Key Metrics

Founded Year

2017

Location

Burlington, United States

Stage

Series A

Total Funding

$40.2M in 2 rounds

Latest Funding Round

Series A, Dec 16, 2025, $*****

Investors

Integrity Growth Partners

Ranked

5^th among 272 active competitors

Employee Count

140 as on Jun 30, 2026

Similar Companies

Hootsuite & 336 more

View Fluency's full profile

Fluency has raised a total funding of $40.2M over 2 rounds. Its first funding round was on Aug 05, 2019. Its latest funding round was a Series A round on Dec 16, 2025 for $*****. 1 investor participated in its latest round. Fluency has 1 institutional investor.

Here is the list of recent funding rounds of Fluency:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 16, 2025	5991224	Series A	5987152	2804604	8153630	9335554
Aug 05, 2019	8397269	Seed	9062948	2140841	1686609	7868903

Access funding benchmarks and valuations. Sign up today!

View details of Fluency's funding rounds and investors

The founders of Fluency are Mike Lane, Eric Mayhew and Scott Gale.

Here are the details of Fluency's key team members:

Mike Lane: CEO / Founder of Fluency.
Eric Mayhew: CPO/President/Founder of Fluency.
Scott Gale: Founder of Fluency.
Contact Info: 1 email address

View details of Fluency's Founder profiles and Board Members

Fluency's employee count trend

Fluency has 140 employees as of Jun 26. Here is Fluency's employee count trend over the years:

Uncover Fluency's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Fluency include Hootsuite, ROI Hunter and Genus AI. Here is the list of Top 10 competitors of Fluency, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Hootsuite 2008, Vancouver (Canada), Series B	AI based social media management platform for businesses	$284M	Hearst, Blumberg Capital & 35 others	67/100
2nd	ROI Hunter 2014, Brno (Czech Republic), Acquired	Cloud based ad campaign management and product feedback analytics tool	$5.17M	KAYA, Agora & 3 others	63/100
3rd	Genus AI 2016, San Francisco (United States), Seed	Platform offering predictive analytics solutions	$11M	Hannover Digital Investments, Picus Capital ... & 13 others	52/100
4th	Yoyo Holdings 2012, Singapore (Singapore), Series A	Mobile based rewards company	$1.3M	STRIVE, Incubate Fund & 11 others	51/100
5th	Fluency 2017, Burlington (United States), Series A	Platform for ad automation	$40.2M	Integrity Growth Partners	54/100
6th	Denim Social 2008, Clayton (United States), Series B	Cloud-based social media management platform	$13.1M	Hermann Companies, FINTOP & 8 others	48/100
7th	Optimal 2008, San Francisco (United States), Acquired	Social media advertising platform	$5.7M	SVB, Wavemaker Partners & 6 others	47/100
8th	AdHawk 2015, Boulder (United States), Series B	Management of Digital Advertising Metrics	$17.7M	Right Side Capital Management, Tempo Ventures ... & 14 others	47/100
9th	esome advertising technologies 2015, Germany, Acquired	Offers advertisement optimization of advertising in social networks	-	-	47/100
10th	Cloud Campaign 2017, Boulder (United States), Series A	Cloud based platform offering social media management software	$6.71M	Active Capital, Oregon Venture Fund & 7 others	46/100