When was Adora founded?

Adora was founded in 2023 and raised its 1st funding round 3 years after it was founded.

Where is Adora located?

Adora is headquartered in Melbourne, Australia.

How many employees does Adora have?

As of Mar 31, 2026, the latest employee count at Adora is 26.

Is Adora a funded company?

Adora is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Feb 11, 2026.

When was the latest funding round of Adora?

Adora's latest funding was a $***** Series A round on Feb 11, 2026, with participation from 5 investors. Its primary sector is MarketingTech. In Australia, the MarketingTech sector has seen $36.2M in funding in 2026 to date.

Where does Adora rank among its competitors?

Adora ranks 75th amongst 1263 active competitors, of which 96 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was GEEIQ, which secured $6.8M in May, 2026.

Who are the top competitors of Adora?

Adora's top competitors include data.ai, InMarket and Dynata. Among them, GEEIQ secured the most recent funding round in May, 2026.

Adora - 2026 Company Profile, Funding & Competitors

Company Details

Provider of automated product journey mapping and user experience analytics. It offers tools for visualizing user flows, identifying friction points, and analyzing user behavior. The platform captures product screens and variations, providing insights into user interactions. It also offers features such as session replays, product design library, and AI-driven issue detection.

Key Metrics

Founded Year

2023

Location

Melbourne, Australia

Stage

Series A

Total Funding

$7M in 1 round

Latest Funding Round

Series A, Feb 11, 2026, $*****

Investors

Blackbird Ventures & 4 more

Ranked

75^th among 1263 active competitors

Employee Count

26 as on Mar 31, 2026

Similar Companies

Klue & 904 more

View Adora's full profile

Adora has raised a total funding of $7M over 1 round. Its latest funding round was a Series A round on Feb 11, 2026 for $*****. 5 investors participated in its latest round. Adora has 5 institutional investors.

Here is the list of recent funding rounds of Adora:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 11, 2026	9574908	Series A	2738193	7890756	8942176	6995301

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View details of Adora's funding rounds and investors

Adora's employee count trend

Adora has 26 employees as of Mar 26. Here is Adora's employee count trend over the years:

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Top competitors of Adora include data.ai, InMarket and Dynata. Here is the list of Top 10 competitors of Adora, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Sequoia Capital, Greycroft & 16 others	81/100
2nd	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	64/100
3rd	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	OpenView, CPP Investments & 1 others	64/100
4th	Marketing Evolution 2000, New York City (United States), Series D	AI operating system for marketing, connecting data and driving intelligent decisions	$72.7M	Insight Partners, Zetta Venture Partners & 2 others	61/100
5th	Klue 2015, Vancouver (Canada), Series B	Cloud based market intelligence platform for enterprises	$81M	OMERS, Tiger Global Management & 23 others	59/100
6th	Market Logic 2005, Chicago (United States), Series C	Provider of AI-powered market and competitive intelligence platform for businesses	$50.3M	Bmp Ventures, Summit Partners & 3 others	57/100
7th	Nectar Social 2005, Palo Alto (United States), Series A	Provider of an AI-powered platform for social media community management	$40.6M	Google Ventures, True Ventures & 9 others	57/100
8th	Konnect Insights 2015, Mumbai (India), Unfunded	SaaS based market research and big data analytics	-	-	55/100
9th	MarketShare 2005, Los Angeles (United States), Acquired	Predictive Analytics software	$124M	Elevation Partners, FTV Capital & 4 others	55/100
10th	GEEIQ 2018, London (United Kingdom), Series A	Platform offering in game advertising solution	$15M	YFM Equity Partners, Reyker & 16 others	55/100
75th	Adora 2023, Melbourne (Australia), Series A	Provider of automated product journey mapping and user experience analytics	$7M	Designer Fund, Skip Capital & 3 others	36/100